What is Bliss Point by Tinuiti?

Bliss Point, created by Tinuiti, serves as a cutting-edge marketing measurement and decision-making platform that employs patented artificial intelligence and machine learning technologies to integrate and streamline performance insights across a brand's extensive media landscape, which includes both digital and traditional channels, as well as brand, creative, and customer data, allowing marketers to discover growth opportunities and eliminate wasteful spending. This platform brings together a range of advanced tools into one cohesive measurement suite, featuring Rapid Media Mix Modeling (rMMM) for fast and precise causal analysis of media performance, Always-On Incrementality Testing for continuous assessment of channel effectiveness, Brand Equity measurement that links media investment to brand performance and revenue results, Creative Insights to identify key creative factors, Geo Media Mix Modeling for optimizing based on location, and Customer Insights that convert first-party data into detailed demographic segmentation and penetration analysis, thus providing marketers with vital information for making strategic decisions. By utilizing its all-encompassing methodology, Bliss Point not only improves the precision of measurements but also empowers brands to enhance their marketing efficiency and overall effectiveness, ensuring they make the most out of their investments. Ultimately, this platform represents a significant advancement in the way marketers can analyze and optimize their campaigns in a rapidly evolving media landscape.

Integrations

No integrations listed.

Screenshots and Video

Bliss Point by Tinuiti Screenshot 1

Company Facts

Company Name:
Tinuiti
Date Founded:
2004
Company Location:
United States
Company Website:
tinuiti.com/blisspoint/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Bliss Point by Tinuiti Categories and Features

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics