What is BuzzSumo?

Utilize our valuable content insights to generate innovative ideas, create compelling content, monitor your performance, and identify key influencers in your niche. A multitude of marketers rely on BuzzSumo to discover which content resonates with audiences and which quickly becomes irrelevant. Each day, various teams incorporate BuzzSumo into their workflows to enhance efficiency and achieve their content marketing goals. Explore the terms and phrases that your desired audience is searching for, while assessing keyword popularity to identify topics that are in high demand. Leverage cost-related information to optimize your PPC campaigns, and analyze trends in search volume over time to determine if your keywords are affected by seasonal variations or new developments. By combining keywords with BuzzSumo’s vast array of content, inquiries, and influencer insights, you can craft comprehensive content strategies that stand out. BuzzSumo acts as an endless wellspring of inspiration, guaranteeing that you will always have a rich collection of content ideas available. With associated themes and real content examples, the momentum and direction of your research can be significantly enhanced. This tool not only amplifies your creative endeavors but also greatly simplifies your content planning processes, ultimately leading to more effective marketing initiatives. Embrace the power of BuzzSumo and watch your content strategies flourish like never before.

Pricing

Price Starts At:
$79 per month
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
BuzzSumo
Date Founded:
2014
Company Location:
United Kingdom
Company Website:
buzzsumo.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

BuzzSumo Categories and Features

Social Media Monitoring Software

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

SEO Software

A/B Testing
Artificial Intelligence (AI)
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management

Influencer Marketing Software

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Content Marketing Software

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

More BuzzSumo Categories

BuzzSumo Customer Reviews

Write a Review
  • Reviewer Name: Marlio B.
    Position: Organizational Development People Chief
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 10,000 - 19,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    BuzzSumo brings together innovative strategies to boost your brand's publicity

    Date: Jul 24 2021
    Summary

    In search of new marketing strategies for our company we started working with the BuzzSumo application, offering us the influencer marketing method to promote our brand through advertising agreements with the most influential people in social networks. BuzzSumo is a very good option for SMEs and independent marketers who are looking for innovative marketing strategies to develop the potential and boost the economic and commercial growth of their brand.

    Positive

    Using BuzzSumo to employ digital marketing allows us to establish contact with influencers to offer them a contract or sponsorship in exchange for promoting our company or products on their social networks. BuzzSumo offers to analyze our needs and requirements with the performance of influencers to approach those who are similar or better fit with our brand. The platform can be integrated with Google Ads Manager and Google Analytics, to provide us with analytical reports to better understand customers and to provide administration and advertising management tools, respectively.

    Negative

    The application does not allow editing or deleting comments made on the contributor portal once they have been published. We have associated almost all social networks with the BuzzSumo application, but they should include in the updates the option to integrate TikTok as it is a very favorable and beneficial platform for advertising. It would be highly beneficial if BuzzSumo offered the option to analyze in real time the performance of the influencers and after the end of the campaign, to provide us with a report that will help us to better choose the influencers that will help us in the growth of our business.

    Read More...
  • Reviewer Name: Himesh S.
    Position: Data analyst
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best in every marketing aspect

    Date: Jun 26 2020
    Summary

    BuzzSumo is the most reliable marketing platform I used. Overall BuzzSumo gives the perfect place to generate a marketing campaign with SEO supported content. It gives me an excellent content strategy which helps me to reach my goal.

    Positive

    BuzzSumo provides a great content strategy. It helps you generate more traffic to your campaign. It gives very powerful content insights and behavior data. Customer service is also excellent.

    Negative

    After the implementation of my business, I'm totally loving the way it delivers the best marketing platform.

    Read More...
  • Reviewer Name: ANURAG S.
    Position: Marketing Analyst
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Advanced Content Strategist

    Date: Jul 11 2020
    Summary

    BuzzSumo is one of the best tool available for Content ideas and research. The content discovery option provide complete details of the keyword from search volume to search popularity. It helps to identify the potential of the keyword and importance of the keyword in your niche. It helps tracking the trends on the social medias related to the keyword or to your website niche.The content Research part helps in tracking the competition of the content of the keyword. it helps in finding the hot questions and trends related to your website niche. It keep on tracking the backlinks and competitors back links, so that you can have chance to get back links from the same source as your competitors. Overall its a great tool for Content planning and management it ensure your involvement in each of the trending topics from your niche.

    Positive

    BuzzSumo is great tool to set strategy and follow the trend for contents. It works with mainly three features which all the needs of content marketing. Content Discovery and Content Research and monitoring. It help monitoring the contents and provides hot questions and keywords related to the website niche.

    Negative

    BuzzSumo is unique tool which provide very insightful information of topics and keywords of your niche.

    Read More...
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