Plauti
Plauti is a data quality platform built natively for CRM, designed for organizations that want tight governance, strong security, and practical control over the accuracy of their customer data. Unlike solutions that move data to external servers or require separate platforms, Plauti runs entirely inside your existing CRM infrastructure, so no data leaves your system and no additional security perimeter is introduced.
For Salesforce customers, Plauti covers the end-to-end data quality lifecycle:
Prevent duplicates at the source: Real-time alerts notify users of potential duplicates as they enter records, helping sales, marketing, and service teams keep data clean from the start.
Protect against hidden duplicates: Detect duplicates created by imports, integrations, and APIs to keep inbound data streams aligned with your standards.
Remediate at scale with batch jobs: Run configurable batch processes to find, review, and merge existing duplicates across large data volumes, with full audit trails that support compliance, internal controls, and reporting.
Verify contact information: Check email addresses and phone numbers before they’re saved to reduce bounce rates, improve campaign performance, and support more reliable outreach.
All of this operates on Salesforce’s own infrastructure, using your existing permissions, roles, and security model. There is no separate user login, no data sync lag to manage, and no additional compliance gap to justify to auditors or security teams.
For Microsoft Dynamics 365, Plauti focuses on robust duplicate prevention and control. Admins can configure real-time alerts, leverage API-based detection, run batch processes, and apply cross-entity matching rules to keep accounts, contacts, and leads aligned and consolidated.
Plauti is built for CRM admins, data stewards, and operations teams who need immediate, self-service control over data quality—without waiting for developers, complex projects, or long IT ticket queues.
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D&B Connect
Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.
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DataGroomr
DataGroomr offers a straightforward solution for eliminating duplicate records in Salesforce by leveraging advanced Machine Learning technology. This tool automatically identifies duplicate entries, placing them into a convenient queue where users can easily review and compare them side by side, making informed decisions about which data to retain, modify, or merge. With DataGroomr, you gain all the necessary features to efficiently find, merge, and eradicate duplicates. The sophisticated algorithms at work streamline the entire process, allowing for seamless merging of duplicate records with just a click or in bulk directly within the application. Users have the flexibility to choose specific field values to establish a master record, or they can opt for inline editing to introduce new information. It's crucial to maintain a duplicate-free environment across your organization, and you have the ability to customize your data based on various criteria such as industry, region, or any specific Salesforce field. The import wizard enhances this functionality by enabling you to merge, deduplicate, and append records during the import process. Additionally, you can schedule automated duplication reports and bulk merging tasks according to your preferred timeline, ensuring a smooth and efficient workflow. This way, DataGroomr not only simplifies the management of your Salesforce records but also significantly boosts overall data integrity and organization efficiency.
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Duplicate Search and Merge
Duplicate Search and Merge is an integrated deduplication feature within Salesforce. This user-friendly tool effectively eliminates duplicate records through a straightforward yet robust five-step wizard that allows users to identify duplicates across both standard and custom objects. Its intuitive design ensures that even users with minimal technical expertise can navigate the process efficiently.
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