CommerceIQ Integrations

New startups as well as established Fortune 500 firms, whether they engage in B2B or B2C markets, along with brand owners and resellers, are drawn to selling on Amazon due to the platform's massive reach of 300 million global customers. Through Fulfillment by Amazon (FBA), companies can opt to delegate logistics tasks such as shipping, returns, and customer support to Amazon, or they can choose to handle shipping on their own. Sellers benefit from a range of flexible selling plans, diverse product categories, and various fulfillment methods that cater to their unique business needs. Amazon adheres to four core principles: prioritizing customer satisfaction over mere competition, fostering a culture of innovation, striving for operational excellence, and maintaining a long-term vision for success. The company's goal is to become the most customer-focused organization on Earth, the top employer globally, and to provide the safest workplace imaginable. Their extensive offerings include customer reviews, one-click purchasing, tailored recommendations, Amazon Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle e-readers, Career Choice programs, Fire tablets, Fire TV, the Amazon Echo smart speaker with voice assistant Alexa, Just Walk Out technology, Amazon Studios for original programming, and the ambitious Climate Pledge aimed at promoting sustainability. With this vast range of services and innovations, Amazon is not just a marketplace but a transformative force in the evolution of commerce and the overall customer experience, constantly adapting to meet the changing needs of shoppers worldwide. This commitment to innovation ensures that Amazon remains at the forefront of the retail landscape.

At Roundel, we prioritize establishing significant relationships as the cornerstone of our methodology; by utilizing our deep understanding of the Target guest and encouraging collaboration, we design media experiences that allow everyone to savor the joy in everyday occurrences. This strategy enables brands to forge effective connections with a wide array of audiences. Our extensive knowledge of the target guest equips us to present your brand to our community in thoughtful, cooperative, and impactful ways. The benefits go beyond simply increasing sales; they nurture deeper relationships with the individuals essential to your success. To genuinely connect with the lives of our target guests, it is crucial to first grasp their needs and preferences. With this insight, we develop solutions that are not only human-centered but also elevate expectations in delightful ways. Additionally, we engage with guests actively searching on Google by employing retail-focused ad formats, such as shopping ads, which boost product visibility on search engine results pages and enhance the overall customer journey. In our pursuit of transforming how brands interact with consumers, we aim to create memorable experiences that build loyalty and trust, ultimately reshaping the landscape of brand engagement. As we continue to innovate, our commitment to understanding and serving our community remains unwavering.