What is Converge?

Converge assists e-commerce companies in improving their advertising efficiency and achieving accurate attribution by implementing advanced tracking techniques. Through the use of server-side conversion tracking, advertising platforms can successfully connect with potential clients. Moreover, event enrichment assures that all recorded activities on your website encompass the widest array of parameters available. In contrast to conventional methods that depend on external pixels, the in-platform reporting provided by Converge delivers precise tracking information. This innovative system also enables the tracking of various types of transactions, such as subscriptions, point-of-sale purchases, upsell transactions, and more, going beyond typical website interactions. Additionally, it includes automatic tracking of all key events, capturing even the unique steps involved in the checkout process. By adopting this all-encompassing strategy, businesses are empowered to make well-informed decisions and fine-tune their marketing approaches effectively. Ultimately, the enhanced insights gained from these comprehensive tracking methods can lead to improved customer engagement and higher conversion rates.

Screenshots and Video

Converge Screenshot 1

Company Facts

Company Name:
Converge
Company Website:
www.runconverge.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Converge Categories and Features

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking