Admiral
Admiral, recognized as an Inc 5000 company, specializes in enhancing the relationships between online news and media publishers and their visitors while boosting revenue. Their Visitor Relationship Management (VRM) platform seamlessly integrates marketing automation, artificial intelligence, personalized content, and an interactive engagement layer to present optimal offers precisely when needed at each visitor interaction point. With a performance-based model, Admiral guarantees that publishers will see a net revenue increase.
The features of Admiral VRM include:
- Maximizing revenue through the leading tool for recovering adblock users.
- Promoting and expanding paid subscription and donation initiatives.
- Authenticating users with a managed registration wall, user accounts, and first-party data integration.
- Increasing signups for email newsletters, social media engagement, and app downloads.
- Compliance with GDPR and CCPA regulations through its Consent Management Platform (CMP).
Admiral's technology provides robust analytics dashboards, journey builders for user experience, and tools for visitor segmentation and targeting. They also provide a free tag that publishers can implement on their website in just five minutes, granting immediate insights into potential revenue. The system's modules can be activated easily without coding, ensuring a streamlined and quick implementation process. Furthermore, Admiral offers dedicated support through Customer Love account managers to assist publishers in achieving their revenue goals. This comprehensive approach ensures that every aspect of visitor engagement is optimized for success.
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Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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CookieFirst
CookieFirst offers an all-encompassing solution for the automatic management of cookie consent, featuring regular cookie audits and an automated policy creation tool that supports over 40 languages. The platform also includes smooth integrations with Google Tag Manager and Google Consent Mode, along with several other functionalities to help businesses adhere to international privacy laws such as GDPR, ePrivacy, LGPD, CCPA, and PDPA. Customizing cookie consent to match the specific requirements of your website allows for rapid and effective compliance with GDPR, LGPD, and CCPA. Our service enables you to track and manage your users' consent regarding third-party scripts seamlessly. With CookieFirst, managing and integrating all cookies on your website is effortless; you can replace existing tracking and third-party scripts using a straightforward code snippet or through our dedicated plugin. Furthermore, you can provide your visitors with a transparent opt-in process for the different third-party cookies you deploy. All consent data collected from your visitors is securely stored in an anonymous and encrypted format, thereby upholding their privacy at all times. This structure allows businesses to concentrate on improving user experience while ensuring adherence to applicable regulations. Additionally, CookieFirst continuously updates its features to align with evolving compliance requirements, making it a reliable choice for maintaining cookie consent management.
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consentmanager
Customers of consentmanager typically experience increased acceptance rates and decreased bounce rates, which is crucial for business growth. Achieving a high cookie acceptance rate helps you unlock the full capabilities of your website, and consentmanager provides a comprehensive solution that allows you to monitor visitor interactions with your cookie consent layer effectively. Their platform enables simultaneous testing of various consent layers, optimizing the one that yields the best performance through advanced A/B testing, machine learning, and staging techniques. With over a decade of experience in adtech, consentmanager supports more than 30 languages and is compatible with 2,500 tools, allowing you to select an ideal package that fits your business needs. This tailored approach ensures that you can maximize user engagement while remaining compliant with privacy regulations.
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