BrandMap® 10
Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.
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GWI
Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.
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YouGov
Gain instant access to an ever-growing well of consumer insights. Through ongoing audience research that includes over 24 million panelists across 55 diverse markets, we refer to this as living data. This fluid and interconnected intelligence continually evolves and expands. Discover the thoughts, feelings, actions, and purchasing habits of your audience from yesterday, five years ago, and today. Access actionable insights through a diverse array of resources, including syndicated data, comprehensive custom studies, and swift surveys and polls. Equip yourself with the critical information necessary to craft more impactful campaigns. With a global network boasting over 24 million registered panelists, YouGov allows you to develop the most nuanced understanding of your customers' complex lives. Our pioneering solutions empower some of the world's leading brands, media organizations, and agencies to effectively investigate, strategize, execute, and track their marketing efforts. Furthermore, YouGov is committed to continuously maintaining the largest, most representative, and most interconnected proprietary panel available, ensuring our clients have a distinct advantage in deciphering consumer behavior. This commitment to excellence positions you to stay ahead in an ever-changing market landscape.
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Glide Central
Glide Central® is a digital platform specifically tailored for market researchers, aimed at optimizing the management of media related to their projects. It tackles the difficulties researchers encounter when navigating the extensive audio and video generated during detailed interviews and focus group sessions, thereby boosting organizational productivity. By facilitating better organization and editing of media files, this tool enables users to efficiently pinpoint and assess vital insights. Moreover, it allows for the creation of visually appealing storyboards that enrich the quality of reports. With Glide Central®, researchers can effectively showcase the key elements of their multimedia resources in every client presentation. The system offers a dedicated space for storing project-related media files, encompassing videos, audio recordings, and images, all neatly organized in specific folders. In addition, Glide Central equips users with the ability to tag keywords, generate both automated and human-written transcripts, extract clips from audio or video, and construct storyboards. Every media file is securely stored, guaranteeing long-term accessibility as needed. The importance of audio and video in research as powerful data sources cannot be underestimated, as they frequently contribute to deeper insights and significant outcomes. Furthermore, Glide Central® not only streamlines media management but also enriches the research process with its wide array of features, ultimately leading to more impactful research outcomes. By leveraging these advanced tools, researchers can elevate their work to new heights and achieve greater success in their projects.
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