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What is D&B Hoovers?

D&B Hoovers accelerates the journey from prospecting to establishing profitable client relationships more efficiently. By identifying crucial prospects and potential areas for growth, it serves as a powerful sales acceleration tool that leverages data and analytics. B2B sales professionals can engage with clients swiftly, enhancing their business development efforts. With access to comprehensive intelligence across more than 120 million business records, users gain valuable insights that empower their marketing and sales strategies. The platform features an intuitive interface alongside automated workflows, including alerts, triggers, and smart lists, which simplify the user experience. Furthermore, D&B Hoovers merges Dun & Bradstreet's extensive commercial database with advanced analytics to deliver a robust sales intelligence solution. This service also offers versatile search and list-building capabilities, real-time alerts, in-depth company profiles, and insightful research reports to support informed decision-making in the sales process. Overall, D&B Hoovers positions your organization for success by enhancing the efficiency and effectiveness of your sales efforts.

Pricing

Price Overview:
Please contact for a quote
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, D&B Hoovers provides an API

Screenshots and Video

Company Facts

Company Name:
Dun & Bradstreet
Date Founded:
1841
Company Location:
United States
Company Website:
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

D&B Hoovers Categories and Features

Sales Intelligence Software

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Sales Acceleration Software

CPQ
Campaign Management
Dialer
Email Sequencing
Email Templates
Email Tracking
List Building
Meeting Scheduler
Predictive Analytics
Reporting
Sales Gamification
Sales Intelligence
Sales Workflow Management

Revenue Operations Software

AI Insights
Account Health Dashboard
Automatic CRM Updates
Contact / Activity Tracking
RevOps Automation
Revenue Dashboard
Revenue Intelligence / Reporting
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation

Lead Generation Software

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

B2B Data Provider

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

More D&B Hoovers Categories

  • Reviewer Name: Derek A.
    Position: Account Executive
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Review

    Date: Apr 30 2025
    Summary

    Good experience. Like the product for the price point. I will continue to use it because it does meet its purpose and gives an ROI.

    Positive

    Good company data and good for finding names of contacts for prospecting. Overall, a dependable source for detailed summaries of accounts

    Negative

    Some functionality is not as user friendly, a lot of contacts are not updated or accurate, and triggers and Bombora are not as great as I would have hoped for.

    Read More...
    Official D&B Hoovers Response
    Date: May 02 2025
    Thank you for taking the time to review D&B Hoovers, Derek! We appreciate your feedback and are glad to hear that you find the company data and contact information useful for prospecting. We also acknowledge your concerns about the user-friendliness of some functionalities and the accuracy of contact information, as well as your experience with triggers and Bombora. Your insights are invaluable, and we're committed to addressing these issues to improve your experience. Thank you again for your thoughtful review!
  • Reviewer Name: Matthew W.
    Position: Account Executive
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Product!

    Date: Apr 22 2025
    Summary

    Dun & Bradstreet provides businesses with valuable data and insights to improve sales, marketing, risk management, and creditworthiness. Specifically, their data helps businesses find new customers, reduce credit risk, and access better financing options. They also offer tools like the Credit Insights and Credit Builder program to help businesses establish and build their credit profile, particularly beneficial for SMEs.

    Positive

    Great product to do research and analysis. It is used every day to scrub accounts and ensure we have the correct accounts to target.

    Negative

    The tool has many inaccuracies in its supplier risk grading. They rely to heavily on their algorithm and not on real numbers regarding private business.

    Read More...
    Official D&B Hoovers Response
    Date: Apr 29 2025
    Thank you so much for your kind words, Matthew! We’re glad you’re pleased with D&B Hoovers. I wanted to let you know we are constantly improving our product, so we value your feedback especially on the inaccuracies with supplier risk grading. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!
  • Reviewer Name: A Verified Reviewer
    Position: Business and Account Development Representative
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    This aint it

    Date: Oct 07 2025
    Summary

    bad. negative. no thanks. boooo. This product makes my day and mood worse every single time i interact with it.

    Positive

    I have met some people that work for D&B. they are nice, I like them. I am sad that my experience with the D&B product has been the opposite.

    Negative

    It's slow
    data is bad
    site is clunky and unintuitive to navigate
    Inefficient salesforce integration

    no plugin/extension for chrome???????? this makes it essentially useless for most business development teams ive ever been a part of. Most workflows go through SalesNav. Make the extension. let people look at salesnav contacts with a pane that has the individuals data available to port to CRM. ZoomInfo, Lusha, Apollo, all these guys do it and I've loved them. i truly don't understand the lack of investment here.

    useless for prospecting individuals

    The highlight is supposed to be account mapping but its far easier just to ask ChatGPT. AT least GPT is transparent about the uncertainty of information and provides alternative suggestions/routes for finding information

    just overall awful user experience. Team wants it ripped out.

    Read More...
    Official D&B Hoovers Response
    Date: Oct 09 2025
    Thanks for your candid feedback. I'm really sorry to hear that your experience with D&B Hoovers has been so frustrating. We take comments like yours seriously, especially around performance, usability, and integration gaps. Your input on Chrome extensions and SalesNav workflows is especially helpful. If you're open to it, I’d love to connect and learn more about your team’s needs. Feel free to reach out at johnsonj@dnb.com—I can also help facilitate a conversation with our product team. We appreciate your honesty and hope we can earn back your trust.
  • Reviewer Name: A Verified Reviewer
    Position: Business Development Officer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    D&B Hoovers review

    Date: Oct 07 2025
    Summary

    I'm very pleased with my experience using Dun & Bradstreet. I particularly appreciate the contact info that is available.

    Positive

    Easy to access info.
    Contact information of decision makers.
    Address, revenues, and employee information.

    Negative

    Sometimes the amount of data is so vast that my computer is slow to populate inside of Salesforce.

    Read More...
    Official D&B Hoovers Response
    Date: Oct 09 2025
    Thanks for the review! We're glad to hear D&B Hoovers is helping you access key company and contact info. We appreciate the heads-up about performance inside Salesforce—feedback like this helps us improve. Thanks again for being a valued customer!
  • Reviewer Name: A Verified Reviewer
    Position: OEM Sales Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Data useability

    Updated: May 14 2025
    Summary

    Overall, I use your site because it's better than other options, but it generally does not provide solid leads.

    Positive

    I like the ease of finding company general details; some profiles have SWOT analysis.

    Negative

    The contact data is weak. Many contact phone numbers are incorrect, and many key players are not listed.

    Read More...
    Official D&B Hoovers Response
    Date: May 14 2025
    Thank you for sharing your thoughts on D&B Hoovers! We're glad to hear that you find it easy to locate company details and appreciate the SWOT analysis in some profiles. We also recognize your concerns about the accuracy of contact data. Your feedback is invaluable, and we're dedicated to enhancing your experience. Thank you again for your review!
  • Reviewer Name: A Verified Reviewer
    Position: Lead Supplier Scout
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Hoovers as a lead validator

    Updated: May 22 2025
    Summary

    The problems above are not unique to D&B, but are issues for most databases. D&B is better than most in that if you provide supporting documentation for data errors, they do their diligence in updating and correcting the information. This alone makes them stand apart from competitors and worth the time, money, and energy to improve the product.

    Positive

    D&B has long been recognized as an authority on the financial component to help identify high-risk companies. We use it as a way to confirm business activity, industry classifications, and contact information. It's a decent price for a fairly comprehensive and reputable source.

    Negative

    Because it's been around a while. It's bloated. Meaning that the Data quality for contacts is on par with other datasets. In some cases, people have left the company or even died, and yet are still listed as contacts. Also, companies often change names or change accountants which results in duplicate company records or inaccurate profiles. So, this data should be independently validated with LinkedIn and company websites, for accuracy.

    Read More...
    Official D&B Hoovers Response
    Date: May 27 2025
    Thank you for your detailed review of D&B Hoovers! We're glad to hear it's been a valuable tool for validating leads and confirming business activity. We appreciate your honest feedback on data quality and understand the importance of keeping contact and company information up to date. It's great to know you've found our responsiveness to corrections helpful, your input truly helps us improve!
  • Reviewer Name: Justin I.
    Position: Vice President
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    D&B Review

    Updated: Apr 29 2025
    Summary

    Overall, D&B Hoovers offers a powerful platform for businesses to conduct market research, identify potential leads, and stay informed about the latest industry trends.

    Positive

    Good company data and good for finding names of contacts for prospecting.

    My overall experience with D&B Hoovers has been great. The platform is easy to use and the data provided is comprehensive and reliable.

    I liked that D&B Hoovers provided detailed information about companies and their contacts, as well as a wealth resources for researching potential customers and partners.

    Easy to use, good amount of database and easy to find industry niche with the help of SIC Codes and NAICS Code.

    Negative

    I also do not like the "incomplete information" tag which is confusing and also it does not print on the report. So it seems like fake information.

    There is often times missing information specifically org charts and addresses.

    It sometimes difficult to login and takes forever to get a forgot password email.

    40 to 50% database is inaccurate. Worst customer support and Management TeamThey blocked our account and asking us more $$$$ to unblock.

    Read More...
    Official D&B Hoovers Response
    Date: Apr 30 2025
    Thank you so much for taking the time to review D&B Hoovers, Justin! We appreciate your feedback and are glad to hear that you find the platform easy to use and the data comprehensive and reliable. We also appreciate your insights regarding the "incomplete information" tag and the issues with missing information, login difficulties, and customer support. Your feedback is invaluable, and we're committed to addressing these concerns to improve your experience. Thank you again for your insights!
  • Reviewer Name: John M.
    Position: AE
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    D&B Hoovers Review

    Updated: Apr 30 2025
    Summary

    I’d give it a solid A—it’s a highly effective tool for identifying and connecting with potential customers.

    Positive

    Simple to use, offering multiple contact options such as a cell phone number, email address, and LinkedIn profile.

    Negative

    Occasionally, the information is outdated—I’ll attempt to contact someone only to find they left the company years ago.

    Read More...
    Official D&B Hoovers Response
    Date: May 02 2025
    Thank you for taking the time to review our platform, John! We appreciate your feedback and are glad to hear that you find it simple to use and effective for identifying and connecting with potential customers. We also acknowledge your concerns about occasionally outdated information. Your insights are invaluable, and we're committed to improving our data accuracy to enhance your experience. Thank you again for your thoughtful review!
  • Reviewer Name: Ryan M.
    Position: Senior associate
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    D&B Hoovers review

    Date: May 01 2025
    Summary

    It's important to note that these limitations may not affect all users, as Hoovers can offer valuable insights and data for specific business types and industries. Ultimately, organizations should assess their unique needs and budget when deciding whether Hoovers—or any other data provider—is the right fit.

    Positive

    I appreciate that D&B Hoovers offers a vast database of company information and market insights. It’s a valuable resource for researching companies, industries, and markets, helping me make well-informed business decisions. I also value the clean, user-friendly interface and the flexibility to personalize my searches to meet specific needs.

    Negative

    Coverage is somewhat limited, with a primary focus on larger companies. Smaller businesses and startups—particularly in the APAC region—tend to be underrepresented.

    Read More...
    Official D&B Hoovers Response
    Date: May 02 2025
    Thank you for taking the time to review D&B Hoovers, Ryan! We appreciate your feedback and are glad to hear that you find it valuable for researching companies, industries, and markets, and that you appreciate the user-friendly interface and search flexibility. We also acknowledge your concerns about the limited coverage of smaller businesses and startups, particularly in the APAC region. Your insights are invaluable, and we're committed to improving your experience. Thank you again for taking the time to provide feedback.
  • Reviewer Name: A Verified Reviewer
    Position: Enterprise Business Development
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    D&B Hoovers Provides Intelligence for Powerful Prospecting

    Date: Mar 18 2025
    Summary

    D&B Hoovers is an invaluable tool for prospecting research, whether you're analyzing an industry or a specific company. It provides up-to-date contact information for employees and allows users to set up triggers for updates on companies or industries they follow.

    I use D&B Hoovers a couple of times a week, and once you get the hang of it, navigating the platform is straightforward. There’s no implementation period since you’re searching directly through its extensive database. Additionally, the lists and reports exported from D&B Hoovers integrate seamlessly into presentations and research, making it an efficient resource.

    When preparing for meetings, having well-researched insights is crucial, and D&B Hoovers makes that process significantly easier.

    Positive

    I appreciate the comprehensive intelligence gathering, detailed organizational charts, and in-depth background information all in one place.

    Negative

    The research functionality can be complex, with numerous parameters that may be confusing for first-time users. Getting assistance and training from D&B Hoovers representatives is a great way to navigate the platform more effectively.

    Read More...
    Official D&B Hoovers Response
    Updated: Apr 29 2025
    Thank you so much for your kind words! We’re glad you’re pleased with D&B Hoovers. I wanted to let you know we are constantly improving our product, so we value your feedback especially on the potential complexity for new users. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!
  • Reviewer Name: Mehmet C.
    Position: Marketing Analytics & Insights Specialist
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A great tool for prospecting!

    Date: Apr 22 2025
    Summary

    D&B Hoovers is able to help immensely when doing prospecting research regarding an industry or company. You can set it up to give you updates on industries or companies you're following, via its triggers. It's great to obtain useful stats regarding an industry or finding the right person at a company for a first point of contact.

    Positive

    D&B Hoovers has the most up to date contact information for employees working at a company. There is no wait time for implementation period, as you'll be searching through the database of D&B Hoovers once your account is active. The lists and reports exported from D&B are easy to integrate to your presentations and research.

    Negative

    The research functionality can get complicated. There are many perimeters that can confuse first time starters. It's always a good idea to get help and some training from D&B Hoovers employees.

    Read More...
    Official D&B Hoovers Response
    Date: Apr 29 2025
    Thank you so much for your kind words, Mehmet! We’re glad you’re pleased with D&B Hoovers. I wanted to let you know we are constantly improving our product, so we value your feedback especially on the research functionality. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!
  • Reviewer Name: Abram K.
    Position: Marketing Director
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Very Helpful Resource

    Date: Oct 07 2025
    Summary

    This product seems to be the best of its kind. Because of its ease of use and the amount of information available, plus the report capabilities, make this worth trying to see if it is a good fit.

    Positive

    The database has very easy to use menus and the amount of information is substantial. The menus and options available allow the user to drill down to the desired information conveniently. The report capabilities are very helpful.

    Negative

    The information on employees is hit or miss, especially for employees that seem to have been with a company for less than 5 years. Finding the corporate parent can be a bit tricky if a company has several subsidiaries.

    Read More...
    Official D&B Hoovers Response
    Date: Oct 09 2025
    Thanks for the thoughtful review, Abram! We're glad to hear the ease of use and reporting capabilities are making a difference for you. We appreciate the feedback on employee data and corporate hierarchy—those are areas we’re actively working to improve. Thanks again for being a long-time user and for your continued trust in D&B.
  • Reviewer Name: Christian G.
    Position: Account Executive
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Hoovers

    Date: Apr 30 2025
    Summary

    D&B Hoovers is a vital tool for our company in maintaining accurate records and ensuring data integrity. Its robust search capabilities—including map-based searches with pin drops—are especially useful for locating accounts within specific regions or verifying particular locations. The automation we've integrated with D&B Hoovers has significantly reduced the time our team spends on data cleanup.

    Positive

    With the appropriate module, we can access and correct our data. We’re able to identify charges made against us and dispute them if necessary. However, the source of the data remains unknown. To my knowledge, no competitor offers this level of insight.

    Negative

    The least helpful aspect is that no affordable module provides access to the necessary information or meaningful definitions. While using the basic paid module, I was presented with additional paid upgrade options. I had to subscribe to one of them just to proceed, and then contact support to disable the auto-renewal manually.

    Read More...
    Official D&B Hoovers Response
    Date: May 02 2025
    Thank you for taking the time to review D&B Hoovers, Christian! We appreciate your feedback and are glad to hear that you find it vital for maintaining accurate records and ensuring data integrity. We also acknowledge your concerns about the affordability of modules and the process for disabling auto-renewal. Your insights are invaluable, and we're committed to improving your experience. Thank you again for taking the time to provide feedback.
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