Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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Segment
Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.
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consentmanager
Customers of consentmanager typically experience increased acceptance rates and decreased bounce rates, which is crucial for business growth. Achieving a high cookie acceptance rate helps you unlock the full capabilities of your website, and consentmanager provides a comprehensive solution that allows you to monitor visitor interactions with your cookie consent layer effectively. Their platform enables simultaneous testing of various consent layers, optimizing the one that yields the best performance through advanced A/B testing, machine learning, and staging techniques. With over a decade of experience in adtech, consentmanager supports more than 30 languages and is compatible with 2,500 tools, allowing you to select an ideal package that fits your business needs. This tailored approach ensures that you can maximize user engagement while remaining compliant with privacy regulations.
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BigID
With a focus on data visibility and control regarding security, compliance, privacy, and governance, BigID offers a comprehensive platform that features a robust data discovery system which effectively combines data classification and cataloging to identify personal, sensitive, and high-value data. Additionally, it provides a selection of modular applications designed to address specific challenges in privacy, security, and governance. Users can streamline the process through automated scans, discovery, classification, and workflows, enabling them to locate personally identifiable information (PII), sensitive data, and critical information within both unstructured and structured data environments, whether on-premises or in the cloud. By employing cutting-edge machine learning and data intelligence, BigID empowers organizations to enhance their management and protection of customer and sensitive data, ensuring compliance with data privacy regulations while offering exceptional coverage across all data repositories. This not only simplifies data management but also strengthens overall data governance strategies for enterprises navigating complex regulatory landscapes.
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