What is DealerRock?

DealerRock is a cutting-edge, cloud-based dealer management system created exclusively for marine and RV dealerships, addressing their unique operational challenges with speed and usability. Unlike generic DMS platforms designed primarily for the auto industry, DealerRock focuses on the specific workflows of boat and RV dealers, providing a tailored experience that enhances productivity and sales performance. The system seamlessly integrates inventory management, lead tracking, deal structuring, and service scheduling into one comprehensive platform, reducing the need for multiple software tools. DealerRock’s real-time reporting features provide instant insights, enabling managers to make data-driven decisions quickly. Its intuitive user interface is designed to minimize training time and maximize adoption among dealership staff. By eliminating clunky add-ons and outdated design elements, DealerRock offers a clean, modern environment that dealers enjoy using every day. The platform supports faster, smarter workflows that improve customer engagement and operational efficiency. DealerRock’s cloud infrastructure ensures accessibility, security, and scalability as dealerships grow. It empowers marine and RV dealers to run their businesses more effectively without the baggage of auto-industry legacy systems. Overall, DealerRock transforms dealership management into a seamless, enjoyable experience tailored to this specialized market.

Pricing

Price Starts At:
$390/month
Price Overview:
Monthly and Annual pricing options available

Integrations

Offers API?:
Yes, DealerRock provides an API

Screenshots and Video

Company Facts

Company Name:
DealerRock
Date Founded:
2018
Company Location:
United States
Company Website:
www.dealerrock.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Startup
Supported Languages
English

DealerRock Categories and Features

Dealership Management System

Accounting
Auto Dealerships
Collections Management
Contact Database
Customer Database
Document Management
Equipment Dealerships
F&I Management
Financing Management
Form Printing
Lease Management
Marine Dealerships
Online Inventory
Parts Management
Powersports Dealerships
RV Dealerships
Service Department
Trailer Dealerships
Used Car Dealerships
Website Integration

DealerRock Customer Reviews

Write a Review
  • Reviewer Name: Trent M.
    Position: GM
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great system

    Date: Jul 10 2025
    Summary

    It’s been a fantastic experience switching from an older DMS. I finally got tired of fighting things and decided it was worth taking the jump. A lot of my hesitations were from my past experiences, but switching to DealerRock has been fantastic. Not only is it easier for me to use, but my team has nothing but positive things to say as well. There was also tremendous value here in terms of the cost savings versus my older system.

    Positive

    This is one of the cleanest and easiest to use systems I’ve ever worked with. I’ve been in the marine industry for over 30 years and a modern solution like this has been long overdue. I love that I can access it anywhere and I get so much more done because I’m not tied to our store. I had some reservations about switching and how long it would take to learn a new system, but I was honestly up and running and under a week.

    Negative

    I wish I they had a mobile app. But accessing the application from your phone works actually pretty good.

    Read More...
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