Expedia Verified Customer Reviews (2026)

Priceline has become a part of Booking Holdings, the world's largest travel company, and we continue on our path of growth and transformation. Our significant evolution began with a single inventive idea, two secondhand cars, a couple of servers, and a small office in Connecticut, marking the start of an ambitious journey. Founded in 1997, Priceline was born out of a smart solution to the common problem of airlines only filling two-thirds of their seats, leading to numerous empty spots on flights. Likewise, the reality of countless hotel rooms going unoccupied each night prompted us to explore how the Internet could boost demand and maximize occupancy for both flights and accommodations. Our innovative model gives customers the option to suggest their own prices, rather than simply accepting standard rates. The substantial savings we create for travelers each year, which total around a billion dollars, is not just a noteworthy statistic; it represents the ability of millions to embark on their dream vacations. Whether it’s friends reconnecting on a road trip, a family experiencing their first visit to Disney World, or offering budget-friendly accommodations for someone needing to be near a loved one during a health emergency, our influence is evident in numerous significant ways. Ultimately, our mission revolves around making travel affordable and enjoyable for all individuals, ensuring that memorable experiences are within reach for everyone. Additionally, we remain committed to adapting and innovating in response to the evolving needs of travelers worldwide.