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What is Extole?

Extole is a platform utilized by retailers, financial service providers, and consumer brands to transform their customers into passionate advocates. The enterprise-level service includes a team of specialists dedicated to developing advocacy, referral, and engagement initiatives that empower brands to leverage customer enthusiasm and sharing, ultimately boosting revenue. By using Extole, marketers can actively connect with thousands of customers, enhance brand loyalty, and amplify word-of-mouth efforts to attract new clientele. This innovative approach not only fosters a sense of community among customers but also drives sustainable growth for businesses.

Integrations

Offers API?:
Yes, Extole provides an API

Screenshots and Video

See the Impact Advocates Have on Your Business

See the Impact Advocates Have on Your Business

Company Facts

Company Name:
Extole
Date Founded:
2009
Company Location:
United States
Company Website:
www.extole.com/solutions/extole-intro/
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Enterprise
Supported Languages
English
French
Spanish

Extole Categories and Features

Referral Software

Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

Influencer Marketing Software

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Customer Loyalty Software

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Customer Engagement Software

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Advocacy Software

Advocate Management
Campaign Management
Communication Management
Community Management
Gamification
Referral Tracking
Reporting/Analytics
Rewards Program
Social Engagement

Affiliate Software

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing
  • Reviewer Name: A Verified Reviewer
    Position: CEO
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great service provided to integrate our referral program

    Date: Dec 27 2023
    Summary

    Overall I think Extole provides a great service and was able to meet all our requirements regarding our referral program.

    Positive

    It was really easy to setup, the team was very responsive and we are able to have a custom API integration with little effort.

    Negative

    The lack of a completely separated staging environment.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketing Promotions Coordinator
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Customer Service

    Date: Jun 14 2023
    Summary

    I may have only been using Extole for almost a year, but the dashboard is pretty much straightforward and easy to navigate around especially for a beginner with me. It became easier with the help of the CSMs as well.

    Positive

    I have only been using Extole for almost a year after being transferred and I worked with two amazing CSMs who have been helping me navigate around and share insights regarding our program. They are very responsive and really helpful even on short notice/ urgent changes!

    Negative

    There is none for me except the timezone difference, but other than that, everything is running smoothly.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Digital Design Director
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Pretty solid

    Date: Feb 16 2023
    Summary

    I think Extole is an excellent platform that provides a much needed solution for Referral capabilities. The folks running the show are knowledgeable, professional and amicable. Even with the amount of customization that we have within our website architecture, Extole provided prompt communication and worked with us to find an appropriate solution. 5 Stars.

    Positive

    Straightforward integration; developer-friendly options; flexible customization; excellent technical support.

    Negative

    So far, I can't think of anything negative to say about Extole.

    Read More...
  • Reviewer Name: Brooke S.
    Position: Assistant Manager, NA Ecommerce
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing Time with Extole!

    Date: Mar 22 2022
    Summary

    Overall, love working with Extole. The team makes it a seamless process, providing any and all information needed to make necessary updates and improvements to Refer a Friend on site.

    Positive

    Extole provides amazing services to our brand, diligently and proactively making recommendations and working to provide the ultimate experience for Refer a Friend for our websites.

    Negative

    I don't have any cons. Our team loves working with Extole!

    Read More...
  • Reviewer Name: Kelly L.
    Position: Co-founder
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    We love Extole's Refer-A-Friend program.

    Date: Mar 03 2022
    Summary

    We are so impressed with Extole's team and refer-a-friend program. Our customers love getting rewarded for telling their friends about our legal products.

    Positive

    Extole had our refer-a-friend program set up in just a few days. Their customer service and tech team are first-class. We love how their support team continues to suggest ways to improve conversions and they have been willing to A/B test ideas to make sure we are going with the best option. Their refer-a-friend program is completely seamless and it requires very little effort to run after the initial setup is complete.

    Negative

    There isn't one thing we don't like about Extole.

    Read More...
  • Reviewer Name: Julia S.
    Position: Performance Marketing Specialist
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Full Service Referral Program

    Updated: Apr 01 2022
    Summary

    The best part of Extole is the support you receive through every stage of the program. Someone is always there to answer your questions and help you make the most of their services/ platform.

    Positive

    Great guidance and support from onboarding through program optimizations. Customizable programs and capabilities.

    Negative

    Some customizations can take some time to implement.

    Read More...
  • Reviewer Name: Joe B.
    Position: Marketing Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Extole Refer a Friend

    Date: Jan 12 2021
    Summary

    If you run a business online Extole's talented team will help you grow. Fast, fantastic, fun, and fanatically dedicated to your success are some of the ways I describe them. If you're looking for a refer a friend program you won't go wrong using them.

    Positive

    Extole has tremendously helped my business grow online. Their model of having dedicated, knowledgeable, account executives streamlines ideation to implementation and they always have good ideas! Especially, Erica N.

    Negative

    They are always improving reporting but some things are not as self-service as I'd like. Thankfully they have amazing support so there really is never an issue getting the information needed to operate our business.

    Read More...
  • Reviewer Name: Azadi S.
    Position: Senior Digital Marketing Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great tool!

    Date: Jan 05 2021
    Summary

    Professional team that knows what they are doing. The tool is really customizable which means you can move really quickly with changes.

    Positive

    The customizations that I can make myself are really helpful and allow for immediate implementation.

    Negative

    It would be helpful to see a comparison dataset in the reporting tool.

    Read More...
  • Reviewer Name: Adam K.
    Position: Sr. Digital Marketing Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Supportive Team

    Updated: Jun 29 2021
    Summary

    Overall a wonderful experience working with the Extole team. The team has been proactive with their support and are always flexible with the many changes we go through as a business.

    Positive

    -Proactive in offering solutions
    -Helps with a lot of the heavy lifting, where possible of course.
    -Flexible team with flexible solutions.

    Negative

    No cons from working with the Extole team, the software has provided everything our business needs.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Manager of Customer Service
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great partner!

    Date: Jan 21 2021
    Summary

    Overall, I would recommend Extole to anyone looking to utilize services they offer. They are easy to work with, have great ideas to help you realize your desired outcomes, and offer great flexibility.

    Positive

    I have always enjoyed working with Extole on launching new programs and maintaining them. They are great at being responsive, as well as making it as streamlined as possible to bring campaigns to launch.

    Negative

    I haven't yet encountered any cons - which is a massive plus. I think the only thing I could say is that it seems there is still plenty of opportunity for Extole to continue to build on their product offering with enhanced features to round out what they already offer. Would really say its a con, just something I know they are building upon and will serve their customers well.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Operations Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Extole Review 2021

    Date: Jan 13 2021
    Summary

    Extole is a best class business in achieving personalized and scaled Marketing campaigns. Their ability to solution for new and unique initiatives allows us to strengthen our Referral & Loyalty marketing initiatives beyond our four walls. Their technology assists us in quick turnaround in build and execution of large marketing experience & communication journeys.

    Positive

    Professional, knowledgeable and dedicated Account Managers. Their dedication to keeping consistent communication and resources to the shared initiative has been paramount in successfully launching campaigns.

    Negative

    I do not feel like any particular aspect to Extole or their proprietary software is lacking.

    Read More...
  • Reviewer Name: Jen N.
    Position: Sr. Client Success Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Sr. Client Success Manager

    Date: Jun 30 2021
    Summary

    Our account managers at Extole have been some of the best folks I've worked with. They are incredible responsive and thorough. The follow-ups and check-ins have been so instrumental in supporting our business.

    Positive

    Extole is such an easy way to enhance our customer engagement and increase site traffic. We've participated in their refer-a-friend program for years and they are always quick to point out ways to tweak and augment what is already a great offering.

    Negative

    I'm really hard-pressed to find anything critical to share. Even when I have trouble with finding rewards for customers, our account manager always helps us out.

    Read More...
  • Reviewer Name: Courtney H.
    Position: CRM Marketing Manager
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great product, great team to work with

    Date: Jan 21 2021
    Summary

    In my experience with working with Extole, the team is extremely knowledgeable and helpful. They go above and beyond to help you further optimize your program, as well as make creative additions to solve for overall business requirements.

    Positive

    The tool is extremely user-friendly and is easy to familiarize yourself with. Similarly, the program is reliable and more or less runs itself - you don't have to be constantly hands on with it from a day-to-day perspective.

    Negative

    The dashboard is a little cumbersome and at time can be difficult to follow. Like many marketing dashboards, the revenue reported is inflated and difficult to align with business reporting.

    Read More...
  • Reviewer Name: HOPE T.
    Position: Senior INTL Lifecycle Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Senior INTL Lifecycle Manager

    Date: Nov 12 2020
    Summary

    The strategy tactics recommended for our Refer-a-Friend programs and Holiday Drop-a-Hint programs have exceeded expectations by far in both ROI and conversions. Truly experts in their field. I would highly recommend working with them.

    Positive

    I love Extole's interface. Also, their customer support is second to NONE! The care and attention we receive from Extole make my life much easier and who can't use that.

    Negative

    There really are no cons. The only thing I can think of is that I wish COVID was over so we could resume our in-person check-ins and lunches!

    Read More...
  • Reviewer Name: Jannick B.
    Position: Project Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Extole helps us to accelerate growth

    Updated: Dec 10 2020
    Summary

    Extole is a great partner in helping us to launch referral marketing on a global scale. Highly recommend using this tool.

    Positive

    1. the platform, which allows you to continuously make updates to the visuals & copy 2. the dashboard & data which give you real time insights into how your project is doing 3. the Extole team, which is very helpful, knowledgeable and proactive

    Negative

    As there is no integration yet with our CRM systems, some tasks that we need to do now are redundant. But after the full integration, this will change.

    Read More...
  • Reviewer Name: Nick Z.
    Position: Senior MarTech Strategist
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Product Backed by a Great Team

    Date: Dec 10 2020
    Summary

    This is a great product backed by a strong support team. Extole has been able to adjust to our business needs over time as we have evolved our referral marketing program.

    Positive

    - It was incredibly easy to stand up our RAF program using Google Tag Manager. With basic knowledge of a TMS the solution can be setup end to end.
    - Strong out of the box features that were leaps ahead of the previous RAF system leveraged by our business
    - The Extole team is an absolute pleasure to work with and have partnered with our business and have continued to challenge us to take our referral marketing program to the next level. As mentioned previously, out of the box features are strong but if things are lacking in any area the team has jumped in to develop a custom solution.

    Negative

    There is a slight learning curve with the reporting options but with a little time and the support from our success team this was a short term issue.

    Read More...
  • Reviewer Name: Brian T.
    Position: SVP Brand Marketing
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Partner

    Date: Dec 23 2020
    Summary

    The process and account management was good, but it’s the results that matter and Extole was able to drive customer acquisition at a lower CAC. Basically, strong results plus a great vendor/client relationship equals a big win.

    Positive

    Combination of professionalism, patience, perseverance, and a great partner: negotiations, implementation, and in-market guidance is top notch.

    Negative

    Out of the box reporting needed to be tweaked for how we looked at the business, but they were quick to respond and met our needs.

    Read More...
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