What is Eyezag?
Eye tracking is a widely used qualitative research method in market analysis, particularly favored by larger corporations that often possess their own specialized laboratories. Consequently, studies that utilize this technique are usually expensive and require significant time commitments, often confined to a limited number of participants and projects. In the realm of examining user interactions on websites and digital interfaces, researchers collect visual data in conjunction with recordings of mouse movements. Given the requirement for costly and specialized equipment, participants typically need to be physically present in a lab setting. This financial strain associated with eye tracking has resulted in its rare application within the UI/UX domain, prompting researchers to explore alternative, more accessible, and budget-friendly methods. The infrequent application of eye tracking highlights the obstacles encountered when attempting to incorporate sophisticated research methodologies into wider design practices, thus limiting innovation in user experience design. As a result, the industry continues to look for effective solutions that can bridge the gap between advanced research tools and practical application.
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Company Facts
Company Name:
Eyezag
Company Location:
Germany
Company Website:
eyezag.com/eye-tracking/
Product Details
Deployment
SaaS
Training Options
Online Training
Support
Standard Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English