Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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CampaignTrackly
CampaignTrackly provides marketers with a streamlined and uniform process for tracking campaign URLs, effectively resolving issues related to missing or inaccurate advertising data, which can lead to poor marketing choices.
With its robust automation and integration capabilities, the platform simplifies the creation and management of campaign URLs, allowing marketers to efficiently oversee their data while significantly reducing the time spent on these tasks.
Featuring over 65 automation tools, CampaignTrackly is designed to be user-friendly and easily adaptable, minimizing technical clutter and preventing disruptions as users generate UTM links directly within their preferred applications, such as Excel, Google Sheets, and various email service providers like Mailchimp and HubSpot.
By integrating with major marketing platforms like SalesForce and WorkFront, it provides fully automated workflows for campaign URL creation, which helps to eliminate manual tasks and the potential for errors.
As a result, marketers turn to CampaignTrackly to not only standardize their campaign URLs but also to derive reliable insights that inform successful marketing strategies and enhance return on investment.
In essence, this platform revolutionizes the way marketing teams approach campaign tracking, ensuring that they can focus on what truly matters: driving results and making data-driven decisions.
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Delivr
A comprehensive and intuitive dashboard is available for users to access all the essential tools needed for the creation, management, and tracking of dynamic QR codes, short URLs, and NFC tag links. Established in 2008, Delivr has built a solid reputation among various companies aiming to enhance their print and broadcast media, as well as their labels and packaging, by integrating additional connectivity, content, and actionable features. New users can take advantage of a promotional offer called Delivr FREE, which provides a 90-day trial for personal, educational, and non-profit purposes, alongside a limited commercial usage trial. While the dynamic QR codes produced by Delivr do require an upgrade for link editing capabilities, users have the option to transition to a paid subscription at any point during or following the trial period to ensure continuous service. Unlike static QR codes that direct users to an unchangeable URL once printed, Delivr's dynamic QR codes allow for the modification of the linked URL even after distribution, showcasing their versatility. This significant feature makes Delivr an indispensable tool for businesses that prioritize the need for real-time updates and enhanced customer engagement. In addition, the ability to adapt links on-the-fly helps companies stay relevant in a rapidly changing market.
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Linkfire
Easily highlight your newest releases, tickets, and merchandise while gaining essential insights through detailed analytics on plays, downloads, and sales. Elevate your career trajectory by amplifying your streams, downloads, and sales numbers. This toolkit serves as the perfect enhancement to your marketing tactics and data-driven efforts. Strengthen your artist and label services with additional features that offer enhanced functionality. Maximize your tour promotions with an array of tools specifically designed to drive sales. We pride ourselves on being a smart marketing solution crafted for the creative and music industries. Our links guide millions of fans around the globe to the content they adore, all within their favorite applications. Given the diverse services fans engage with worldwide, it's crucial to find effective ways to reach them—especially since a Spotify listener may not be inclined to click on an Apple Music link. Our cutting-edge technology ensures that fans can easily access their favorite content through the apps they use the most. Furthermore, we equip everyone from large record labels to independent artists with unparalleled insights into how their audiences are engaging. With these powerful tools at your disposal, integrating and optimizing your promotional efforts across various platforms becomes a seamless process, ultimately driving greater success for your music career.
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