What is GAConnector?

Acquiring leads is relatively straightforward; however, the real challenge lies in identifying which leads will result in profit and which will merely squander your marketing resources. For many companies, their CRM system may fail to provide insights into the origins of web leads, potentially leading to considerable expenditures on unproductive leads that do not convert. Relying solely on form fills for measurement is inadequate, as various traffic sources yield clients of vastly different quality; one channel might deliver a handful of high-converting customers over time, while another could lead to a stream of unqualified prospects. The only effective way to evaluate a marketing strategy is by tracking the revenue it generates. Notably, most sales transactions do not occur online; instead, they are finalized by sales representatives, whether face-to-face or via phone calls. Unfortunately, Google Analytics does not automatically capture these offline sales, which creates a gap in understanding how much revenue is attributed to specific marketing initiatives, advertisements, or content. Therefore, without a comprehensive approach to tracking and analyzing all sales channels, businesses risk misallocating their marketing budgets and missing out on valuable insights.

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Company Facts

Company Name:
GAConnector
Date Founded:
2015
Company Location:
Ukraine
Company Website:
gaconnector.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Support
Standard Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

GAConnector Categories and Features

Integration Software

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services