MikMak
MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
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Phonexa
Phonexa is a unified platform built to optimize tracking and distribution for calls, leads, compliance, clicks, email, accounting, and more. The all-in-one marketing automation platform empowers brands and performance marketers to manage and distribute leads, track pay-per-call campaigns, increase ROI, and automate every stage of the customer journey.
At the core of Phonexa’s platform are LMS Sync for intelligent lead management and lead distribution and Call Logic for advanced call tracking, routing, and pay-per-call campaigns. Phonexa’s core solutions and six add-ons are powered by automation, smart routing, and real-time analytics, empowering performance marketers to capture, qualify, verify, and route leads efficiently while maximizing visibility, compliance, and profitability across all marketing channels.
Serving industries such as finance, insurance, home services, and beyond, Phonexa delivers complete visibility, fraud prevention, and compliance at scale. The platform combines advanced analytics, intelligent lead management, AI-enabled Call Agents, and smart routing to help businesses convert more qualified leads, improve ROI, and achieve growth through data transparency and control.
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ScanmarQED
ScanmarQED offers an all-encompassing platform aimed at transforming your approach to data management. By reducing the time you dedicate to calculations, you can concentrate on leveraging the valuable insights your data provides. This is particularly beneficial for marketing professionals. Aggregated data serves as a vital driving force for impactful marketing analysis. You can design intuitive dashboards that enable you to reveal insights in just moments. Analyze past campaigns and explore numerous models each minute, enhancing your marketing effectiveness. Unleash your marketing capabilities and foster innovation, exploration, and the discovery of new opportunities. This platform equips you with unprecedented control over your data, allowing you to make informed decisions that can lead to greater success. Embrace the future of data management with ScanmarQED.
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Stella
Stella is an innovative platform tailored for marketing measurement, offering marketers scientifically sound insights into which advertisements, campaigns, and media channels drive revenue growth. It includes three key features: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella performs geo-holdout studies, commonly referred to as inverse holdouts, to determine performance variations between test and control regions, thereby isolating the direct effects of advertisements instead of relying solely on attribution techniques. This tool streamlines intricate statistical concepts like causal inference and confidence intervals, enabling users to grasp potential outcomes independent of any specific campaign, and revealing the true "lift" generated by each ad. Additionally, the Media Mix Modeling component utilizes a distinctive Bayesian method to analyze past marketing budgets alongside external factors, such as seasonality and promotional events, to accurately evaluate each channel's contribution to total sales. By employing these sophisticated strategies, Stella not only enhances the decision-making process for marketers but also ensures that the data they rely on is both precise and actionable. Ultimately, the platform stands as a vital resource for marketers seeking to optimize their advertising efforts effectively.
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