Expo Pass
At Expo Pass, we simplify the management of various events through our innovative event technology platform. Our forward-looking solutions empower event organizers with essential tools to efficiently plan, monitor, and execute in-person, virtual, and hybrid events. The versatile, comprehensive event platform we offer features on-demand badge printing and check-in, lead retrieval, event registration, a virtual event experience, a mobile event app, attendance tracking, and many additional capabilities! We have facilitated connections among millions, allowing them to engage, share laughs, and exchange ideas. Don't hesitate to reach out to us whenever you need assistance or have questions.
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CampaignTrackly
CampaignTrackly provides marketers with a streamlined and uniform process for tracking campaign URLs, effectively resolving issues related to missing or inaccurate advertising data, which can lead to poor marketing choices.
With its robust automation and integration capabilities, the platform simplifies the creation and management of campaign URLs, allowing marketers to efficiently oversee their data while significantly reducing the time spent on these tasks.
Featuring over 65 automation tools, CampaignTrackly is designed to be user-friendly and easily adaptable, minimizing technical clutter and preventing disruptions as users generate UTM links directly within their preferred applications, such as Excel, Google Sheets, and various email service providers like Mailchimp and HubSpot.
By integrating with major marketing platforms like SalesForce and WorkFront, it provides fully automated workflows for campaign URL creation, which helps to eliminate manual tasks and the potential for errors.
As a result, marketers turn to CampaignTrackly to not only standardize their campaign URLs but also to derive reliable insights that inform successful marketing strategies and enhance return on investment.
In essence, this platform revolutionizes the way marketing teams approach campaign tracking, ensuring that they can focus on what truly matters: driving results and making data-driven decisions.
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Eyezag
Eye tracking is a widely used qualitative research method in market analysis, particularly favored by larger corporations that often possess their own specialized laboratories. Consequently, studies that utilize this technique are usually expensive and require significant time commitments, often confined to a limited number of participants and projects. In the realm of examining user interactions on websites and digital interfaces, researchers collect visual data in conjunction with recordings of mouse movements. Given the requirement for costly and specialized equipment, participants typically need to be physically present in a lab setting. This financial strain associated with eye tracking has resulted in its rare application within the UI/UX domain, prompting researchers to explore alternative, more accessible, and budget-friendly methods. The infrequent application of eye tracking highlights the obstacles encountered when attempting to incorporate sophisticated research methodologies into wider design practices, thus limiting innovation in user experience design. As a result, the industry continues to look for effective solutions that can bridge the gap between advanced research tools and practical application.
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Tobii Pro Sticky
Sticky, developed by Tobii Pro, is a groundbreaking self-service online platform that integrates survey questions with webcam-based eye tracking and emotion analysis, making it easier to conduct intricate quantitative research. This streamlined method offers a time-efficient and cost-effective way to incorporate eye tracking into studies, allowing researchers to examine large consumer panels as they engage with specific shelves, packaging, advertisements, or websites directly from their devices. In contrast to traditional face-to-face research techniques, Sticky provides extensive quantitative eye tracking and emotion analytics at a considerably lower expense. By leveraging the participant's webcam, market researchers gain valuable visual and emotional insights about the effectiveness and attractiveness of various designs, especially in packaging and advertising contexts. The platform also connects effortlessly with online survey tools and global panel providers, ensuring a smooth data collection process that yields quick results. With its innovative features, researchers can easily achieve a deep understanding of consumer behavior and preferences, leading to more informed decision-making. Additionally, this technology empowers businesses to adapt their marketing strategies based on real-time feedback from consumers.
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