Leader badge

What is Google Ad Manager?

Presenting Google Ad Manager, an all-encompassing platform crafted to boost advertising revenue while protecting your brand across multiple engagement channels, including viewing and playing. Designed to optimize the value of each impression, Ad Manager empowers users to craft enhanced experiences and manage their entire advertising operations through an intuitive, integrated interface. While many digital advertising solutions often overlook user experience, we firmly believe that prioritizing users leads to superior results for marketers. This platform is adept at helping you manage your advertising initiatives and elevate your revenue, no matter your industry. Equipped with powerful tools, Google Ad Manager is tailored to adapt to the changing needs of growing businesses, ensuring both flexibility and scalability. Take the time to explore our wide array of solutions to find the ideal fit for your unique needs, and learn how Ad Manager can transform your advertising approach. By meticulously selecting the appropriate tools and strategies, you can dramatically improve your brand's presence and influence within the digital landscape. As you embark on this journey, remember that each decision you make can profoundly shape your advertising success.

Screenshots and Video

Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
admanager.google.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Google Ad Manager Categories and Features

Ad Server Software

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

More Google Ad Manager Categories

  • Reviewer Name: Ronald M.
    Position: System Analyst
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Absolute Google Help for Marketing

    Date: Mar 12 2023
    Summary

    Google Ad Manager delivers useful directives, and this multiplies the use of digital marketing. Besides, Google Ad Manager has the right information procedures and this saves on business validity.

    Positive

    Google Ad Manager has multiplied the efficiency for digital marketing. Besides, Google Ad Manager has an elaborate way of content integration and optimization. Again, Google Ad Manager is credible in supporting consistent growth and reliable performance..

    Negative

    Google Ad Manager has no functionality challenges or business problems. Besides, Google Ad Manager has all the directives required.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: SOFTWARE ENGINEER
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great tool for advertisement serving

    Updated: Mar 10 2022
    Summary

    Google Ad Manager takes a little becoming acclimated to, yet whenever you've become familiar with the point of interaction it saves a huge load of time with Google Ads the board.
    Would definitely recommend to everyone!!

    Positive

    Google Ad Manager saves a ton of time with Google Ads the board. The reorder include alone saves no less than 50-80% of the time it takes to set up new missions/campaigns.

    Negative

    Google Ad Manager crashes now and then. And furthermore I've had several strange issues while attempting to sign in. What's more there's likewise been a couple unusual issues with mistake messages that will not disappear.

    Read More...
  • Reviewer Name: Avinash D.
    Position: Consultant
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Comprehensive Tool for Managing Ads

    Date: Mar 07 2022
    Summary

    Google Ad Manager is a great platform for managing advertising campaigns. It is easy to use and provides a lot of useful features. Overall, I have had a positive experience using this platform.

    Positive

    With Google Ad Manager, you can increase your ad revenue by up to 50%. This is because the platform provides you with a number of tools and features that help you sell and manage your ads more effectively.

    Negative

    There are several things that I don't like about Google Ad Manager. First, it can be difficult to configure and customize ad units and campaigns. Additionally, the reporting features can be a bit convoluted and difficult to use. Another issue that I have had with Google Ad Manager is that it can be challenging to troubleshoot issues when they arise.

    Read More...
  • Reviewer Name: Bennin Z.
    Position: Customer Support Assistant
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Solid Mareting Managing Platform

    Date: Sep 09 2022
    Summary

    Google Ad Manager is credible in allowing businesses to market their needs and products. More so, Google Ad Manager has a flexible marketing plan.

    Positive

    Google Ad Manager has outlined the required marketing procedures and all the digital analytics are well managed by the program. Further, Google Ad Manager has a sustainable marketing plan, which increases the sales value.

    Negative

    Google Ad Manager is a friendly and free offered communications tool, and this authenticates all the functionalities of the tool.

    Read More...
  • Reviewer Name: Vinay S.
    Position: Student
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Google Ad Manager is the clear choice

    Date: Mar 08 2022
    Summary

    Overall, Google AdWords lets you manage display and text ads on the Google network, customize and report on all of these features.

    Positive

    The tool provides very valuable information from which to assist our customers. The tool provides easy targeting options and is easy to navigate. Therefore, time savings can be achieved and the advertisement will have good results.

    Negative

    When I set everything up correctly, I shouldn't have to delete what I've done and start over only to do it again. Sometimes the site itself can be very slow, or even crash.

    Read More...
  • Reviewer Name: Avril P.
    Position: Risk Analyst
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent Software for Digital Ad Management

    Date: Mar 17 2021
    Summary

    Google Ad Manager gears marketing, and firms increases their sales quantity.
    The program is building the firms sales and marketing methods.

    Positive

    Google Ad Manager facilitates digital ads procedures, where worldwide marketing is well committed.
    Also, Google Ad Manager is universally acceptable, and suitable for all organizations.

    Negative

    Google Ad Manager has no demerit, when it comes to operations, and we value its fair commitment.

    Read More...
  • Reviewer Name: Deepak K.
    Position: Student
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best ad manager tool today

    Updated: Sep 25 2021
    Summary

    Yes, definitely it is a powerful platform to display ads and if you are publisher maintaining the inventory will be at ease. It allows you to deploy and manage both text and display ads on the Google network. It also allows you to customize and report on all of these features. The reporting system is very handy and data can be pulled seamlessly and accurately using multiple filter items.

    Positive

    It allows you to deploy and manage both text and display ads on the Google network. It also provides granular control and supports multiple ad networks like Ad Sense, Ad Exchange and third party networks.

    Negative

    Sometimes the platform becomes very slow and the ads are stuck in "go live" status. There are some small bugs here and there which are either too technical to solve or needs extensive research.

    Read More...
  • Reviewer Name: Exxci P.
    Position: Digital influencer
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Overall great product for serving Ads

    Date: Sep 23 2021
    Summary

    We have never once considered going to a competitor. I've used ad publishing systems by others, but DFP is much easier to use when testing/previewing ads, working with agencies, and getting forecasting reports for available inventory.

    Positive

    It works well with many agencies and ad tags. There's no learning curve or trust issues with advertising agencies. You can upload multiple creatives at once, rather than one-by-one I've had experience with other ad trafficking systems where that is the case). Campaigns can be set so DFP ads can serve the more popular version of the creative automatically.

    Negative

    The reports for clients is still exported to an excel spreadsheet. With a company like Google, which has the visual Google Analytics for websites, I am surprised there is not a more visual way to generate client reports.

    Read More...
  • Reviewer Name: Chetan B.
    Position: Mechanical Engineer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Everything is Automated

    Date: Feb 01 2021
    Summary

    It is amazing as not only it tells you how your ads are doing, you can even change the plans accordingly.
    It is a google product hence integrates with google very well.

    Positive

    It provides you approx reach data, target audience before the payment is made to adjust the plan accordingly.
    It gives you all kinds of data so you can analyze and act accordingly.
    It is accurate and beneficial.

    Negative

    It app is amazing and very well made, provides reliable results and data.
    Nothing to complain about.

    Read More...
  • Reviewer Name: Divya C.
    Position: Chief Director
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mange your ads on fingertips.

    Date: May 20 2021
    Summary

    If you want to give your ads on google this is a must software.
    It is free and simple to use.
    You can master it in few days.

    Positive

    You can see your reach, overall impact and other details of your advertisement.
    You can modify the payment and ads with one click.

    Negative

    It has no cons.
    It works perfectly.
    Reliable and simple dashboard.

    Read More...
  • Reviewer Name: Caroline S.
    Position: ICT Specialist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Legitimate and Consolidated App

    Date: Feb 22 2021
    Summary

    Google Ad Manager directs all the marketing strategies in the right path, helping us in gathering more sales and getting many customers.

    Positive

    Google Ad Manager brings marketing on an advanced stage, which means, there is complete management of different advertising procedures.
    Also, Google Ad Manager consists of some intelligence and knowledge management aspect, making it incredible and sustainable.

    Negative

    Google Ad Manager has illustrated full potential in heeding to all the marketing procedures. Everything is fully implemented.

    Read More...
  • Reviewer Name: Navneet Singh N.
    Position: Student
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great price with incredible reach

    Date: Nov 13 2020
    Summary

    Overall it is great tool to manage your ad campaigns on google. Your ads will get a better reach and you can get a better audience.

    Positive

    It is easy to setup and manage. Target specific areas which are very helpful in terms of a companies perspective. Number of great functionalities. Great to develop reports on backend.

    Negative

    It's not that user friendly, for the new users it take a little bit of time to understand due to its poor documentation.

    Read More...
  • Reviewer Name: Heidi J.
    Position: Accountant
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    We use this Constantly!!

    Date: Oct 15 2020
    Summary

    Our experience has been great with google we have not had any issues. We are able to separate out our campaigns and get the reports that we need.

    Positive

    We are able to keep track of all the ads we place on Google and able to track how much we are spending by campaign. It makes life so much easier!

    Negative

    So far we have not found anything that we don't like reporting is straight forward and easy to read.

    Read More...
  • Reviewer Name: Chet N.
    Position: Ceo
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Helpful

    Date: May 05 2020
    Summary

    Overall it's a great way to manage your ads and I'd recommend it to anyone who's in that type of role.

    Positive

    Sweet helpful way to manage your ads on Google and other platforms. Analytics and tracking work well.

    Negative

    Setting it up us a little tricky to do at first.

    Read More...
  • Reviewer Name: Pradeep K.
    Position: Student
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Ad manager platform

    Updated: Dec 09 2020
    Summary

    Overall experience is quite good.
    It is good for targeting search campaigns.
    It gives a larger reach by managing ads across multiple ad networks.

    Positive

    Pros are as follows:
    - It is the best ad manager platform.
    - It is easy to set up.
    - It is also easily managed.

    Negative

    Some cons are as follows:
    - The dashboard is complex.
    - Sometimes there are some missing features.
    - Dashboard is complex that's why hard to understand.

    Read More...
  • Previous
  • You're on page 1
  • Next