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What is Google Analytics?

Get to know your customers better to gain deeper insights into their behaviors. Google Analytics provides vital, no-cost tools that allow you to assess your business data effortlessly on one platform.

The latest iteration, Google Analytics 4 (GA4), takes the previous analytics framework to the next level by delivering a more comprehensive and detailed perspective on user interactions across both websites and mobile applications. With a strong focus on user privacy, GA4 shifts towards event-driven tracking instead of relying on conventional session-based approaches, enabling a more flexible and intricate method of data collection. It also features advanced functions like cross-platform tracking, insights driven by machine learning, and predictive analytics, which help businesses understand customer journeys and make data-informed decisions. Furthermore, the enhanced integration with Google Ads and the option to tailor reports enable businesses to fine-tune their marketing strategies while adhering to evolving privacy regulations, ultimately fostering more effective customer engagement. As the digital landscape continues to evolve, utilizing these innovative tools will be essential for long-term growth and success in your business endeavors.

Pricing

Free Version:
Free Version available.

Screenshots and Video

Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
www.google.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Google Analytics Categories and Features

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

More Google Analytics Categories

  • Reviewer Name: Maria G.
    Position: Software Engineer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Exponential growth in traffic thanks to the help of Google Analytics.

    Date: May 14 2022
    Summary

    For my entire company, Google Analytics has been very useful, since we can measure the exponential growth that our website has had since it was launched on the Internet. We have been using Google Analytics since we first launched Our website, and the results have been groundbreaking as we have been able to measure all traffic on specific dates, our company as a whole is totally appreciative of how useful Google Analytics has been over the years. all this time. This software is being used only by a part of our employees, since only a part of the employees have confidential access to our website and can monitor it in order to know the exact traffic. We will continue to use this platform for a long time as it is helping us to keep track of the traffic or growth that our site is experiencing.

    Positive

    Google Analytics works in a perfect way for our entire company, our website has been created for a long time, and this software has been essential to be able to see all the progress we have regarding the traffic of people who visit our website. One of the main things that I like the most about Google Analytics is that I can know exactly with heat waves, which is the most viewed part of my website, I can know exactly which part of the page is most attractive for all users. In addition, with the help of Google Analytics, I can also know which sections of the page are most viewed by users, this is a great feature since I can have that information in the palm of my hand in an automated way. Another of the things that I loved about this service is that I can access a graph in real time which is capable of measuring the growth that my website has had from and to a specific date, for example, I can know what growth my website has had regarding traffic from the month of January to the month of March. Finally, I have also loved the perfect way that this service is synchronized with the Gmail service, this synchronization helps me to be able to transfer all the traffic reports to anyone through their email, I do not have to go through a long process to be able to transfer this information to specific people, plus the transfer process only lasts a few seconds, similar to sending a particular e-mail.

    Negative

    The main problems that I face on this platform is that there is no type of backup for the information, if an intruder accesses my main Google Analytics panel and decides to delete all the information, there is no way to recover it, Google Analytics is not capable of save the information of all my website on a completely secure server. I would love Google Analytics to have the ability to generate backups from time to time and in an automated way, this would ensure that my information collected about my web traffic can be saved at any time. So far I have not had any problems with my information. It is important to highlight that I have not had any loss of it, however it is better to prevent, I hope that you can implement this backup system at any time. It is also important to mention that I have not had any problems regarding the general functionality of Google Analytics, I just hope that they can improve this system and implement a backup service, that is all I ask.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Assistant Director
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The go-to for a reason

    Date: Nov 16 2022
    Summary

    Overall, if you think you might need to use GA, then you do. It's a necessity for anyone running, optimizing, or marketing a website.

    Positive

    GA gives you unparalleled access to website data and is a must for anyone in marketing or running a website. GA4 in particular is an incredibly powerful data analytics tool, and the insights you can get from GA data are nearly limitless. And it's completely free. There is a reason virtually every website has this installed!

    Negative

    Particularly with the move from GA3 to GA4, some of the naming conventions are difficult to parse. It can take several clicks to get to standard reports (although this is improved in GA4), and a single misclick can take several other clicks to undo.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Principal Software Engineer
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Marketing insights for your website

    Date: Jul 31 2022
    Summary

    Google Analytics is a great, free marketing tool for tracking your site's users, but it has a steep learning curve.

    Positive

    - allows you to see large amounts of data collected about your site's visitors
    - lets you visualize a user's journey through the site, what they clicked on, when they lost interest, etc
    - gives you info on decide type, location, etc
    - can create custom dashboards and charts to track certain combinations of metrics
    - completely free

    Negative

    - UI can be difficult to parse, hiding some features behind menus
    - steep learning curve

    Read More...
  • Reviewer Name: Angelica B.
    Position: CEO
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effectiveness in obtaining statistical analysis of my website and being able to measure visitor traffic.

    Date: Jul 22 2022
    Summary

    Collecting information from our website has never been so easy with the help of this platform, since I arrived at our company we have noticed substantial changes in the administration of our website, I am in charge of our entire company, so my main job is to be attentive that our website is up and running so that it can grow exponentially in this company, Google Analytics has been key in the development of our company and in obtaining clients, a large part of the clients come from our website, because we have different sections where we explain each of the services we offer to customers. I am grateful for the excellent benefit that this platform has had within our company, it has allowed us to know exactly where our visits come from, we can also measure the visit time, and we can know the area of ​​interest of the website for the visitors. visitors. The only negative thing is the one I mentioned previously, you have to necessarily implement a system which you can test all the information collected from Google Analytics, so you could save all the traffic and the details obtained. My general experience with this platform has been positive at all times, its general functionality helps me to know in a statistical way the progress that my website is having.

    Positive

    Google Analytics is not only a platform to monitor and manage the traffic of a website, but it also helps you understand the traffic trend that you have been having during a specific time, the positive factor that I like the most about this platform is that It allows me to go beyond simple visits, in this way I can know exactly from which region the visits to my website come from, I can know which region is having more interest in my website and its sections. Another positive thing is that this platform is quite easy to synchronize with the website, its configuration with the website is quite simple to do, within our company we have used our software team in charge to help us carry out this synchronization, and we have obtained innovative results, because we can have a real-time analysis of our website in a statistical way. I must also mention that I loved the quality of the statistics that this platform offered me, because I can learn much more about the areas of interest of all visitors, I can find out what area of ​​the page they were most interested in, too I can know the average time of visits of each person, that helps me understand how long I am able to capture the attention of visitors, in order to improve over time.

    Negative

    One of the main negative things that this platform does nothing to you is that there is no way to make any backup of the information that has been collected from the website, the only way to have a backup is by exporting all the information obtained , all this has to be done manually and it would take a long time to export each of the reports obtained monthly from your website, so it would be much easier for Google to implement a system which allows me to export all this information in a general way with just a simple button, that would help me store my information in a safe place. Another thing that Google could do to counteract this is that an automated system was created which stores all the information collected from Google Analytics in the cloud, in this way we should not worry about the loss of information. It is really urgent that a system be implemented in which you can save the information in an automated way, currently there is not one and we are very afraid of the fact that we lose the information collected from our website.

    Read More...
  • Reviewer Name: Joseph T.
    Position: CEO
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Very complete platform to accurately analyze the traffic of your website.

    Date: Oct 14 2022
    Summary

    Google Analytics is a fairly reliable platform, I have been using it for the last two years in this company, and it has really had a very positive impact, since within our website we have several properties published so that our clients or visitors can be interested in one of them, that platform has been key to knowing which of the properties has been viewed the most, therefore, we will be able to contact each one of the visitors if we notice that their viewing within the property is quite constant, that means that they are interested in her. We have a real estate website, and for us it is very important to visualize the areas of interest of all our visitors, we are very concerned about knowing exactly which property has been of most interest to a group of people, as well as this platform allows you to view the progress of web traffic. I really loved the experience obtained with this platform, I consider that it has been key to detect and when we are having a lot of visitors or few visitors on our website, in addition, this platform is capable of providing us with detailed information about the SEO of our website, it detects errors in SEO and helps us improve the positioning of our real estate page. I hope that this platform will continue to provide me with these incredible results, as it has helped me to specifically understand the progress of web traffic.

    Positive

    Google Analytics is a very beneficial service for any type of company that has a website at hand, this platform will help to statistically visualize the progress of the traffic that your website generates, you will be able to know exactly where the visits come from , learn much more about the interests of visitors and many other things, with the help of this great platform you will be able to be very attentive to all the changes that are made to your website, in addition, you will be able to know statistics in real time. Next, we will mention the most outstanding positive thing about this platform.

    1.- One of the main things that I like about this platform is the display of statistics in real time, this platform provides me with detailed reports on the traffic generated on my website, all the information obtained is in real time and I can see As the number of visitors increases within a specific period of time, visualizing this data in real time helps me understand the growth of the number of visitors, allows me to visualize the real-time interest of each of the visitors and much more , it is incredible how this platform behaves and how it will allow you to see results immediately, this function impacts me a lot since previously I had been using other software that was in charge of the analysis on my website, but none was capable of offering me results in time real.

    2.- Another of the things that I like about this platform is that you are able to constantly monitor each of the changes and interactions that visitors have with our blog, we currently have many publications within our blog, and this platform has been key to see the progress and the visualizations that the publications that we have created obtain, on the platform it also notifies us when a visitor has made some type of comment, in addition, we will be able to know how many visitors have shared that publication within their social networks, this function Blog monitoring is one of the most important within Google Analytics, it offers a detailed report on the activity that has been happening within your blog.

    3.- Google Analytics is also capable of offering you precise and real-time information on the amount of money generated on your website thanks to Google Ads ads. Within this platform you will be able to find out detailed information on the number of visits received and the number of people who have entered the ads, you will be able to know how many impressions your ads have had, how many views you have obtained and much more. Without a doubt, this is one of the most important functions of this platform if you are using Google ads, since it will give you detailed information about the amount of money generated in a specific time and it will also allow you to withdraw the money immediately.

    4.- I love the results comparison function that this platform has, for example, thanks to this function I can visualize the results that we have obtained within the web traffic in the past month, and compare it with the current month, this helps me a lot Since the platform automatically provides me with accurate information on whether the stopped web traffic has been falling or rising, therefore, this feature is very important and helps me understand the growth of web traffic.

    5.- I also love the way this platform allows me to visualize the results in different ways, I can see the results in graphs, geomaps, bars and many more options. Having different ways to visualize the results of web traffic has helped me understand it in a simple way, this platform is capable of generating graphs in an automated way and using the information collected within web traffic, it uses it to capture it within each graph and provide you with a much more direct view.

    Negative

    Google Analytics is quite a potential software, as I mentioned before, there are many positive features that help you to obtain a correct visualization of web traffic, however, this platform also has several negative things that need to be mentioned. Next, we will mention the negative things that Google Analytics has.

    1.- One of the main risk factors and quite important negative things about this platform is that it does not have any type of backup system, therefore, obtain all kinds of detailed reports of the traffic of your site web and leave them within the platform without exporting them to your computer or mobile device. It causes you to run the risk of losing all that information if for any reason you lose access to your account or the information is deleted due to something unexpected, I cannot recover it since the platform does not have a backup system to store all the detailed reports obtained. It is very necessary that this system be implemented, since this would ensure the information obtained within Google, in addition, it would allow you to have all the information obtained in an exact period of time of web traffic stored.

    2.- Google Analytics does not have any type of system that allows you to monitor the traffic generated within your social networks, this platform only serves to analyze and obtain detailed reports of the traffic obtained on your website and make various comparisons thanks to the tools of analysis, however, it is very necessary that simply a system to be able to analyze and obtain accurate information of the traffic generated in social networks. Currently in this company we use more than three social networks to have an online presence for all our clients, however, for us it is quite complicated to statistically visualize the traffic generated by social networks, so it is very necessary that simply this function to give us a much more complete analysis.

    3.- This platform is not capable of detecting the IP address of visitors. The platform is capable of storing all the visitor's data, give it as location, country where that visit comes from and many other things, however the address of the person who is connecting on that website, is not registered within the platform, therefore, this is a problem for when you want to block some inappropriate access of a specific visitor, you will not be able to detect the IP address and therefore consequently you will not be able to limit it to enter your website.

    Read More...
  • Reviewer Name: Carlos M.
    Position: Marketing Director
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A very functional platform that will help you understand the direction your website is taking.

    Date: Aug 04 2022
    Summary

    As I mentioned previously, Google Analytics has become a very important shower both for my company and for my marketing sector, since I am constantly carrying out advertising campaigns to have many visits and make a greater accounting of them. Google Analytics is also a very important software because it helps us to understand what has drawn the most attention from all customers, we can also count the visits that have become customers, it is a fairly complete platform that will help you to correctly understand the direction that is getting the traffic to your website. I do not regret having obtained this platform, and obtained innovative results, our general experience has been perfect, the system has yet to be implemented to save all the information in an automated way or make a backup of it, since currently there is no this functionality is available. Google Analytics has an excellent integration with all Google services, so you can export all the information to the Google cloud in a matter of seconds. I will continue to use this great website analytics service, because our company's website is quite important, and the traffic we generate from it is very important to us.

    Positive

    It is incredible how useful it is to have Google Analytics implemented within your work area, this platform helps you to have a correct analysis of your website, the traffic is currently quite important, and to know in detail each one of the visits more in-depth will help you understand the progress your website is having, Google Analytics is the ideal platform to have a correct administration and visualization of details of your website. There are several things that I have loved about this platform, mainly what I have liked is that it offers a real-time service, you will be able to view the progress of your website in real time, the visit counter works automatically and will allow you to view all visits in real time. I also liked the ease with which you can export information from Google Analytics, the main mechanism for exporting information is to transfer it to your Google account, since this platform does not have immediate integration with another cloud storage platform for export the reports. Next, I will mention in more detail the things that I liked:

    * As I said before, you can have real time analytics of your website, I have never seen a platform before that is able to count the visits in real time, I have usually been using web analytics platforms that count the visits after they are posted. It will process correctly, in the old platforms that I have used the visit counter is updated from time to time, but in Google Analytics that does not happen, each visit you receive on your website will be counted immediately. This real-time visitor counter is undoubtedly very beneficial, it will help you understand all the progress your website is making, and it will also help you understand if you are having good SEO within your page, since the positioning it is very important and is the main source of visits.

    * Heat waves are another of the really important functions within this platform, since absolutely all people love to correctly visualize the most visited areas of their website, in this way you will be able to know which area of ​​your website is more interesting and letter more the attention of new visitors. This feature is a bit difficult to use, because you have to configure all the sections of your website correctly, you also have to configure the different parts of each section, so that the heat waves work correctly and can indicate the most difficult areas. visited. Although the configuration of this functionality is a bit complicated, the results are really worth it, it will help you to understand very easily which is the most interesting area of ​​your site, In this way, you will be able to gradually add more areas interest to your customers.

    * This platform allows us to keep an accounting record in which we can insert each of the visitors who have become customers, in addition, every time someone subscribes to our newsletters within our website, the Google Analytics platform They also count them individually, so it is very easy to understand the number of visitors you have had and the number of subscriptions obtained. This feature also helps you to count visitors who have become clients. After you have counted the visit correctly, you have to do the manual registration for the platform to count it as a client of a deal.

    * Currently, we have a blog implemented within our website, this Google Analytics platform also helps us to visualize the visits to our blog, in this way we can understand which of the articles complies with the most customer attention. Our blog is quite complete, with true information about the real estate sector, so it is totally influential, it is important for us to count the visit to our blog.

    Negative

    Throughout our experience with this platform within our company, I must admit that I have had innovative results, all the functionalities have allowed us to have a correct analysis of our website, and I really do not have any type of complaint, all the functions have fulfilled their corresponding objective within this work area, I work in the marketing sector of our company, and my main functionality is to advertise so that they access our website and be able to generate many more sales, So this platform has been really useful since it is able to count the people who access our website through a previously sent campaign. For example, when we send a campaign in a general way within Google search engines, we will obtain clients who visit our website, all these clients are accounted for separately, in this way we can have a correct accounting of the number of people who have entered through a campaign. The only negative thing I have noticed about this software is the following:

    * Currently there is no type of backup to see the detailed reports and that these are not lost during any interruption of the computer or the website server. I have noticed that on some occasions when we are having a correct monitoring of our website, and some type of interruption of our computer occurs, all this information is lost, it is not able to store it in the cloud or make a backup copy of the information. In itself, the only way to counteract this negative factor is by making constant detailed reports of all the information collected, since these reports can be easily extracted through the Google platform. It is very important that this system simply save the information as soon as possible, because sometimes we make a quite important posting for us and we would not like to lose that information.

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  • Reviewer Name: Musah P.
    Position: System Analyst
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Affordable System Analytical Platform

    Date: Sep 09 2022
    Summary

    Google Analytics is one of the helpful customer engaging avenue, which digital analysis and credible insight evaluations are done. More so, Google Analytics has defined various mechanisms to reach to different social sites, without taking extreme energy from the business.

    Positive

    Google Analytics brings extra mechanisms that helps in managing customers, where their insights are collected from various sites and digital platforms.
    For instance, Google Analytics helps in controlling the web traffic that a company get, and proper insights recorded for reporting.
    More so, Google Analytics connects with different Google platforms to offer collective services.
    Finally, Google Analytics is diverse and standard, hence, it gets to customers fro any world region.

    Negative

    Google Analytics has managed the major defects, price being one of them and the accuracy of the analytical results. More so, Google Analytics is customer focused, and therefore, rational and resourceful.

    Read More...
  • Reviewer Name: Moses M.
    Position: Digital Marketer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfection Redefined

    Date: Feb 28 2021
    Summary

    With Google Analytics, it is now easy to track traffic and understanding marketing campaigns, for instance what is working and what strategy doesn't work. The analytics reports also makes growing the site easy.

    Positive

    I have used Google Analytics and it works well more so when it comes to creating, managing ads as well as tracking traffic
    Integration is easy as well as understanding analytic reports.

    Negative

    With such a useful tool, there is nothing to hate. It is an amazing tool.

    Read More...
  • Reviewer Name: Fatima C.
    Position: Marketing Analyst
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Its configuration is simple and easy to track the website.

    Date: Feb 26 2021
    Summary

    I have been able to have a better analysis for SEO positioning since I have improved the content of the website and also have a better performance in my strategy. Now I have a complete analysis of the website since I have all the necessary tools for the correct tracking of the website in all aspects.

    Positive

    I can establish parameters to carry out a personalized follow-up of website traffic as well as create reports as a convenience to be able to obtain data that is favored in improving product or service quality. Google Analytics is adaptable to any environment, both the desktop version and the mobile version. I can get the exit rate in relation to the exit rate, by tracking user behavior.

    Negative

    There is very little information regarding training or first steps to use Google Analytics. The waiting process to receive the actual data is a bit late to track in real time. Little technical support.

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  • Reviewer Name: Jesus C.
    Position: Corporative Sales Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Complete satisfaction in monitoring web traffic.

    Date: Feb 17 2021
    Summary

    My general experience with Google Analytics has been perfect, this platform has been totally easy to use. Since I started using it, I quickly adapted to its operation and was able to correctly monitor all the traffic of my company's website, and it also allowed me to know the exact location of the visits. Google Analytics is a completely fluid platform, it collects data without delay, generates graphs and reports automatically so that the user can analyze this information and know what the future prognosis has on your website. I have no complaints about Google Analytics, I am completely satisfied with its general operation.

    Positive

    Google Analytics is the perfect platform for the elaboration of a deep analysis and complete visualization of web traffic. In our company, we use Google Analytics in order to visualize the traffic that our website has had and how the trend of visits to our page is. One of the things I like the most about Google Analytics is that it is very accurate with the information collected, it is able to count all the clicks on the web, which sections of the web are the most visited, in which region there are the most visits and also counts the display of Ads. I really like to be able to view this posting in the main Google Analytics panel, where all the information collected is gathered and graphs are automatically generated in relation to the data collected.

    Negative

    I have not had any problems since I used Google Analytics, this platform has helped me collect exact information on the traffic of our company's website and has also helped us to count visits by region. It is a platform that has not given us any kind of problem, and has helped us to have accurate information on web traffic.

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  • Reviewer Name: A Verified Reviewer
    Position: Associate Director of US Programs
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great product

    Date: Feb 08 2021
    Summary

    Great product, has helped tremendously to track out work and show successes and progress, this tool is great.

    Positive

    Easy to use, allows for easy tracking of information and can pull out data for reports and sharing purposes.

    Negative

    Sometimes hard to sift through, it can pull a lot of data.

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  • Reviewer Name: Steven K.
    Position: Serve Pastor
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Google Analytics Rocks!

    Date: Mar 31 2021
    Summary

    We have had a great experience with Google Analytics. Truly, it has helped us reach more people and drive more traffic to our website.

    Positive

    Google Analytics is pretty incredible. It gives us the ability to track tons of information regarding our website visitors and assess how to increase our traffic and increase our conversation rates.

    Negative

    There's a little bit of a learning curve with Google Analytics, but ultimately, it is worth it!

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  • Reviewer Name: James A.
    Position: IT Specialist
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Google Analytics Review

    Date: Feb 23 2021
    Summary

    We have been using Google analytic to better understand our website performance and areas that we need to improve. Since implementation, our website is now better and we can target our adds for better traffic and business.

    Positive

    The pros of Google Analytics are plenty:
    - It is easy to deploy, use, manage and customize
    - The tool is very resourceful unlike other analytics tools
    - Integration is easy

    Negative

    So far so good with Google Analytics. I have no single dislike.

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  • Reviewer Name: Tehseen A.
    Position: Project Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    In-depth analytics and live insights.

    Date: Oct 03 2021
    Summary

    Overall, Google Analytics is one of the best tools to see live analytics and insights of any website without any hassle. The UI is user-friendly, but the navigation needs to improve.

    Positive

    - Google Analytics provides in depth analytics and insights of the website.
    - It is efficient, reliable and free to use personally.
    - The results and analytics are accurate almost all the time.
    - it can be easily integrated with any website.

    Negative

    - Android version of the tool need improvements.
    - The UI navigation can be improved.

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  • Reviewer Name: A Verified Reviewer
    Position: Marketer
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great tool

    Date: Feb 22 2021
    Summary

    Overall it is a nice tool, if you can understand what these analytics are and how to use them, you're good to go.

    Positive

    Google analytics is a brilliant tool for measuring exact metrics of your ads and marketing campaigns.

    Negative

    Some people still find it difficult to understand, some tutorials could help.

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  • Reviewer Name: Karla G.
    Position: Marketing Specialist
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    It is a good tool for decision making

    Date: Feb 06 2021
    Summary

    Google Analytics facilitates SEO tasks that help me improve my marketing all times. With this platform I can track all users and measure trends, I can also measure the responses of our campaigns by collecting great information which allows us to improve our services. I have had a very good experience since it has helped us a lot to identify if we are in the right direction according to what users are looking for, thus improving our benefits within the company thanks to the demographics that this platform provides us.

    Positive

    It shows a clear and detailed view of everything that is happening with our website with respect to the users who browse it. I can capture all the traffic generated and see what strategy is best for me to apply for marketing. I like that it inform me where our visitors are from so that we can provide them with the best option for the services we offer within our website. Google Analytics can also provide us with information about what the majority of users who visit our website are looking for, thus measuring where they spend most fo their time. It is very easy to use thanks to the fact that it has a simple environment on its platform as well as the web version and the mobile application.

    Negative

    The tracking is not instantaneous; at least for the first days of tracking, it takes time to be able to keep a track within this platform. It has limited customer support and not so effective for troubleshooting, mostly I have to engineer it just to apply certain functions that I need for my full visitor tracking on my website. The reports are not as personalized, they lack certain data, they also provide few customization options.

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  • Reviewer Name: Peter M.
    Position: Director IT
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Google Analytics Review

    Date: Apr 20 2021
    Summary

    With Google Analytics, I have had a great experience with the tool. It makes understanding website traffic , tracking ads and handling general digital analytics seamless.

    Positive

    I have used Google Analytics and I like that this software is affordable and it offers great features and capabilities when it comes to handling website digital analytics.

    Negative

    So far I have no complaints working with Google Analytics. It is a near perfect tool.

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  • Reviewer Name: Lynn J.
    Position: Marketing Specialist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Successful Way for Digital Analytics

    Date: Feb 01 2021
    Summary

    Google Analytics has issued us with complete way of understanding our traffic, and this increases the understanding our our clients. The design an the assistance of this product is fruitful.

    Positive

    Google Analytics is a digitized solution, which gives accurate and elaborate results about our website.
    Also, Google Analytics has little to no subscription amount, hence, easily affordable

    Negative

    Google Analytics requires a solid training to the users, because, there are some analytical mechanisms which not all users understand.

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    1 user found this review useful.
  • Reviewer Name: Andres M.
    Position: Property Sales Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
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    Ease Of Use
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best way to easily measure web traffic.

    Date: Mar 03 2021
    Summary

    Google Analytics is an ideal platform for any company that seeks to optimize the monitoring of the behavior of its website, due to the good functions it has to be able to detect visits anywhere in the world. I consider having had a good experience with Google Analytics, currently we use it constantly to know the behavior of the visits and to be able to know more in depth where each visit we receive comes from. We are very comfortable using Google Analytics, because we have obtained real data from the visits that come to our website every day and we have also been able to know which section of the website is most visited. It is an excellent platform to measure web traffic, I recommend it without a doubt.

    Positive

    The management of our website and traffic control is something that matters too much to us, since this is how we measure the receptivity of the information to our clients and what type of visits come to our website. Google Analytics has been a very complete platform when it comes to analyzing and monitoring web traffic, what I like the most about this platform is that it accurately counts each visit, detecting all kinds of repeated visits and blocking visits. from "bots" to our website, in addition, Google Analytics is able to count the visits by each region and shows graphically and statistically, the regions that visit our website the most and where the highest percentage of visits we receive comes from, it is extremely fantastic.

    Negative

    One of the things I don't like so much about Google Analytics is when this platform monitors the behavior of Ads. Google Analytics is able to monitor and count the clicks that are on our ads inserted on our website, however, this click counter is not fully functional, since on occasions, our clients have accessed the ad and have been for a long time. within the ad, and the click is not counted. I would like to be able to enjoy an ad counter that is more accurate, and is able to detect ad clicks much better by customers who visit our site.

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  • Reviewer Name: Alam G.
    Position: Mobile Test Engineer
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Brief insights and detailed reports.

    Date: Aug 07 2021
    Summary

    Google Analytics can be easily recommended as an ideal tool to get analytical reports and insights about the website performance. The UI is clean, and the main dashboard is minimal and showcase all the necessary points.

    Positive

    - Google Analytics monitors the website traffic in real-time and gives detailed analytical reports.
    - It provides all the necessary information about the traffic such as demographics, peak time and region.
    - The dashboard gives the overview and the user interface is organized and sorted.

    Negative

    - It picks up a lot of spam traffic generated from the bots.
    - There no guide available to get started with the tool.

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