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What is Google Analytics?

Get to know your customers better to gain deeper insights into their behaviors. Google Analytics provides vital, no-cost tools that allow you to assess your business data effortlessly on one platform.

The latest iteration, Google Analytics 4 (GA4), takes the previous analytics framework to the next level by delivering a more comprehensive and detailed perspective on user interactions across both websites and mobile applications. With a strong focus on user privacy, GA4 shifts towards event-driven tracking instead of relying on conventional session-based approaches, enabling a more flexible and intricate method of data collection. It also features advanced functions like cross-platform tracking, insights driven by machine learning, and predictive analytics, which help businesses understand customer journeys and make data-informed decisions. Furthermore, the enhanced integration with Google Ads and the option to tailor reports enable businesses to fine-tune their marketing strategies while adhering to evolving privacy regulations, ultimately fostering more effective customer engagement. As the digital landscape continues to evolve, utilizing these innovative tools will be essential for long-term growth and success in your business endeavors.

Pricing

Free Version:
Free Version available.

Screenshots and Video

Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
www.google.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Google Analytics Categories and Features

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

More Google Analytics Categories

Google Analytics Customer Reviews

Write a Review
  • Reviewer Name: Chet N.
    Position: Ceo
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Turn to analytics software

    Date: Apr 17 2020
    Summary

    Overall I love how much this can do. I use it literally for every website that we use and manage for clients.

    Positive

    I love how Google analytics is free but also how powerful it is. You can completely pull all data out you need.

    Negative

    It is a little confusing so the learning curve does take a bit to get by

    Read More...