What is Flow?

Flow is a groundbreaking AI-powered filmmaking tool designed to revolutionize the way filmmakers create and refine their stories. Developed by Google, it seamlessly integrates the most advanced models, including Veo, Imagen, and Gemini, to generate cinematic video content with unprecedented ease. By using simple, everyday language, creators can prompt Flow to generate characters, scenes, and entire video sequences, enhancing the storytelling process with advanced AI capabilities. One of Flow’s key features is its camera control, allowing filmmakers to manipulate shot angles and perspectives, ensuring the exact visual effect they desire. Additionally, the scenebuilder tool lets users edit and expand their shots, maintaining consistency in characters and actions, while asset management provides a streamlined way to organize video components. Whether you're looking to generate stunning visuals or add depth to existing scenes, Flow’s intuitive platform offers powerful tools that cater to professionals and newcomers alike. Available through Google AI Pro and Google AI Ultra plans, Flow gives users access to high-quality video generation tools, including audio generation for realistic environmental sounds and dialogue. This AI filmmaking tool is designed to inspire and empower creators, providing the foundation for the next wave of cinematic storytelling.

Pricing

Price Starts At:
$19.99/month
Free Trial Offered?:
Yes

Integrations

All Flow Integrations
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Screenshots and Video

Play Video Flow Screenshot 1

Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
labs.google/flow/about

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Flow Categories and Features

AI Video Generators

Flow Customer Reviews

Write a Review
  • Reviewer Name: SHAUN B.
    Position: Quality Assurance Officer
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Horrendously poor video generation tool. Artificial Idiocy.

    Date: Dec 06 2025
    Summary

    Terrible experience. Nothing but frustration & huge amounts of time wasted generating ignored prompts.

    Positive

    Absolutely nothing. The entire platform needs a huge amount of work before commercialisation. The best part of the suite is the fact that you can cancel at any time which I most certainly will be doing. The program is absolutely useless creating videos which are comically stupid.

    Negative

    The videos produced do NOT follow your instructions AT ALL, even when prompts are generated and fine-tuned by Gemini itself! No matter how good your prompts are, "Flow" will find a way to completely ruin your video. I have not been able to generate a SINGLE video of any value that reflects accurately the vision I had in mind to begin with despite having prompts generated that were essentially perfect!. Don't ever ever waste a dime on Flow. This thing needs another 5 years of learning before it will be of ANY value to anyone. Rubbish!!!

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Consultant
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Google Flow review

    Updated: Jun 24 2025
    Summary

    I am an AI Pro subscriber. But I can not make image-to-video or text-to-video when I submit the prompt. There is no specific reason shown why this is not generated. A very short window I find pops up for a very short time, which is not enough time to read that.

    Positive

    As an AI Pro Subscriber, I truly appreciate the power of tools like FLOW and Gemini.
    Thank you for continuing to improve the service!

    Negative

    I often find the system a bit confusing—especially when trying to understand what services I'm entitled to. The overlap between tools like FLOW and Gemini makes it unclear which features are included in my plan.

    When I try to create AI-generated videos, I would really benefit from more direct and transparent information. Specifically, I need clear answers to the following before submitting my prompt or image/video request:
    (i) How many video clips or credits are required for this request?
    (ii) What is my current credit balance—both for today and for the rest of the month?
    (iii) Can I add extra credits to complete a specific video (e.g., one requiring 4 credits)?

    Ideally, I’d love to transfer or borrow credits from my monthly allocation to complete larger projects. This flexibility would greatly enhance user experience and satisfaction.

    (iv) What will my remaining credit balance be after the video is generated?

    A simple dashboard or pop-up showing this info in real-time would make the platform much more user-friendly. This would not only reduce confusion but also help subscribers like me better plan and manage creative tasks.

    Read More...
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