What is Google Marketing Platform?

Introducing the Google Marketing Platform, a comprehensive solution for advertising and analytics that aims to refine marketing strategies and achieve outstanding results. This platform features intuitive tools that are particularly beneficial for small businesses, offering free resources designed to enhance marketing initiatives, including website and app analytics as well as smooth testing capabilities. For larger organizations, the platform provides sophisticated solutions that nurture stronger customer connections, ultimately enhancing marketing effectiveness through a robust array of advertising and analytics offerings. The integrated solutions are crafted to meet the varied needs of all marketers, whether you require help with a specific project or are looking for a more extensive, long-term partnership. Google Marketing Platform Partners come fully equipped with the expertise and resources necessary to help you unlock your marketing potential. Our commitment is to support you throughout every stage of your journey, whether you choose to leverage just one of our products or the complete suite available through Google Marketing Platform. With such a wide range of options, marketers can find the perfect match for their specific goals and challenges. This flexibility ensures that every user, from startups to established corporations, can tailor their marketing approach effectively.

Integrations

All Google Marketing Platform Integrations
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Screenshots and Video

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Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
marketingplatform.google.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Google Marketing Platform Categories and Features

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Video Advertising Platform

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Software

Display Advertising Software

Demand-Side Platforms (DSP)

More Google Marketing Platform Categories

Google Marketing Platform Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Marketing Manager
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great tool for marketers

    Date: Dec 28 2023
    Summary

    I can advertise and analyze user engagement with Google Marketing's powerful analytics. It aids in the promotion of my company.

    Positive

    Simple and powerful tool that allows you to combine analytics and advertising in one place. Very nice.

    Negative

    Sometimes it can be buggy, but there wasn't any big issues.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy Tool

    Date: May 16 2020
    Summary

    Overall I'd recommend anyone who needs a way to bring everything together to use it as it's simple and powerful.

    Positive

    Super easy way to bring your marketing platforms and data together into a single platform. Easy to use.

    Negative

    There are not any cons that i can think of for this.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Operations Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Marketing and powerful analytics

    Updated: Aug 17 2020
    Summary

    It's an effective marketing tool offered by Google. With Google Marketing, I can advertise and analyse user engagement using its powerful analytics. It helps me to promote my business.

    Positive

    Real-time campaign insights data to analyze.
    Smart advertising to gain more customers.
    Easy and effective to start new business campaigns.

    Negative

    I never encountered any issues. No cons to share.

    Read More...
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