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What is Google Marketing Platform?

Introducing the Google Marketing Platform, a comprehensive solution for advertising and analytics that aims to refine marketing strategies and achieve outstanding results. This platform features intuitive tools that are particularly beneficial for small businesses, offering free resources designed to enhance marketing initiatives, including website and app analytics as well as smooth testing capabilities. For larger organizations, the platform provides sophisticated solutions that nurture stronger customer connections, ultimately enhancing marketing effectiveness through a robust array of advertising and analytics offerings. The integrated solutions are crafted to meet the varied needs of all marketers, whether you require help with a specific project or are looking for a more extensive, long-term partnership. Google Marketing Platform Partners come fully equipped with the expertise and resources necessary to help you unlock your marketing potential. Our commitment is to support you throughout every stage of your journey, whether you choose to leverage just one of our products or the complete suite available through Google Marketing Platform. With such a wide range of options, marketers can find the perfect match for their specific goals and challenges. This flexibility ensures that every user, from startups to established corporations, can tailor their marketing approach effectively.

What is ExactDrive?

ExactDrive has developed a state-of-the-art real-time media buying platform that enables digital marketers to evaluate, bid on, and secure advertising slots on a per-impression basis. By utilizing real-time bidding, advertisers can create significant one-on-one connections with their target audiences while increasing the scale, safety, and efficiency of their marketing efforts. Whether your aim is to boost brand recognition, encourage consumer engagement, or experiment with new marketing avenues, ExactDrive's committed managed services team works diligently behind the scenes to help you meet your goals, allowing you to focus on essential operational responsibilities. Our all-encompassing digital media buying and planning platform acts as a comprehensive solution for strategizing, trafficking, managing, and assessing your online advertising tactics. To unlock expert assistance and take command of your advertising campaigns, simply fill out the provided form. With ExactDrive, you gain total command over your online advertising endeavors, supported by our skilled managed services team. This platform delivers the flexibility and outreach needed for achieving peak results in your campaigns while offering extraordinary insights through sophisticated reporting tools. Furthermore, you can have confidence that our forward-thinking approach will simplify the intricacies of digital advertising, ultimately leading to a more effective marketing strategy. Our dedication to innovation ensures that your advertising efforts are not only efficient but also tailored to meet your unique business needs.

Media

Media

Integrations Supported

ACCEO Retail-1
Adswerve
Apteco Orbit
BySide
Calltracks
Flows
Fone Dynamics
Google Analytics 360
Google Display & Video 360
Gravity Data
Invoca
KickFire
LumenAd
MSIGHTS
Spott
Telaria
TrackAd
TrustCommander
Zuuvi

Integrations Supported

ACCEO Retail-1
Adswerve
Apteco Orbit
BySide
Calltracks
Flows
Fone Dynamics
Google Analytics 360
Google Display & Video 360
Gravity Data
Invoca
KickFire
LumenAd
MSIGHTS
Spott
Telaria
TrackAd
TrustCommander
Zuuvi

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

marketingplatform.google.com

Company Facts

Organization Name

ExactDrive

Date Founded

2008

Company Location

United States

Company Website

www.exactdrive.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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