What is Hitprobe?

Hitprobe is a defensive web analytics solution with built-in click fraud prevention, giving marketers complete transparency and control over the quality of their traffic.

It logs every visit in granular detail and uses fingerprinting, IP tracking, and behavioral cues to automatically identify and block bots, VPN users, suspicious IPs, and repeat offenders—helping you cut down on wasted ad budgets.

Unlike clunky and overly complex tools like GA4, Hitprobe cuts through the noise and delivers sharp, actionable insights in a clean, one-page dashboard. No confusing tags or bloated reports—just reliable, easy-to-read data.

With customizable filters, saved views, and tailored risk rules, you can shape your analytics around the way your business operates.

Set up alerts, sync traffic segments to your CRM, or export your data on a schedule—no coding required.

Pricing

Price Starts At:
$80/month
Price Overview:
Our plans are easy, free to start & scales with you.

Free: For implementation, testing, and limited use/session limit

Growth: Self-service plans that grow with your usage

Enterprise: Plans for larger volumes and agencies
Free Version:
Free Version available.

Integrations

Offers API?:
Yes, Hitprobe provides an API

Screenshots and Video

Track every paid or organic click, detect all the device, IP and network data and get a 360 view of everything that happens as soon as they land on your website.

Track every paid or organic click, detect all the device, IP and network data and get a 360 view of everything that happens as soon as they land on your website.

Company Facts

Company Name:
Hitprobe
Date Founded:
2023
Company Location:
United Kingdom
Company Website:
hitprobe.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Video Library
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Hitprobe Categories and Features

Click Fraud Software

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Hitprobe Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Marketing Manager
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great anayltics, smart blocking, pretty great device fingerprinting

    Date: Jul 02 2025
    Summary

    It's been pretty simple and straightforward to use, if you're not looking for overkill or extortionately high pricing, Hitprobe has been a fairly decent tool to use. Once you get the hang of the amount of data , what it means and where to locate it you can start running pretty fast.

    Positive

    The product is seamless to use with pretty decent interface vs the complicated other products in the market, the rules and blocking is fairly intuitive once you know where to find them and how it works and the analytics is pretty comprehensive.

    Negative

    It would be great to see AI used to suggest smart blocking rather than us needing to decipher potential problems. Personally tools like automatic bidding adjustments or ad group exclusions would be good too, but the product seems geared to be simple and effective rather than tool overkill. Maybe some other direct integrations would be nice too, but there are some workarounds using the webhooks.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Product Owner
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Click fraud detection and blocking without the noise of Google Analytics

    Date: Jun 26 2025
    Summary

    Great to date, we check in daily/weekly depending on what's going on and the split between session data and analytics is really straightforward to use and understand.

    Positive

    We had big problems with Google's IP exclusions as we exceeded the 500 limit often, Hitprobe has several options to automate blocking aside from IP addresses which means we can have more confidence we're not wasting money on ads.

    Negative

    The onboarding felt a little clunky but once you're past it, the product is really easy to use and informative without the overkill.

    Read More...
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