What is IdeaSwipe?

The early stages of the innovation funnel are particularly vulnerable to the loss of valuable ideas. Without a robust and systematic screening process, many potentially groundbreaking concepts fail to progress through the funnel. IdeaSwipe, a cutting-edge technology platform developed by Unilever, harnesses principles of behavioral economics and has assessed over 10,000 ideas across more than 40 different markets. This mobile-focused, interactive tool has revitalized innovation funnels by presenting engaging and significant ideas. Built for adaptability, IdeaSwipe can handle various scenarios, whether assessing five ideas or fifty, and is effective in both single-market tests and multi-region evaluations; results can emerge in as little as a week or even sooner. Unlike traditional research methodologies that prioritize rational decision-making and analytical reasoning, IdeaSwipe utilizes inquiries rooted in behavioral economics that encourage consumers to tap into both their instincts and critical reasoning when providing feedback. This dual methodology not only improves comprehension of consumer preferences but also cultivates a more profound connection with the ideas under consideration, ultimately leading to a more successful innovation process.

Pricing

Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

No integrations listed.

Screenshots and Video

IdeaSwipe Screenshot 1

Company Facts

Company Name:
Brandscapes Worldwide
Date Founded:
2005
Company Location:
India
Company Website:
idea-swipe.com

Product Details

Deployment
iPhone
iPad
Training Options
Webinars
Online Training
Support
Standard Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

IdeaSwipe Categories and Features

Idea Management Software

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking