Top Kryptronic eCommerce Alternatives

AbanteCart is a free eCommerce application crafted by dedicated enthusiasts who are truly invested in their project. This versatile shopping cart solution is accessible to any business and simplifies the process of adding products to your blog, articles, or web pages by merely copying and pasting. With this robust eCommerce software, you gain comprehensive control over your online retail operations. AbanteCart is adept at managing various eCommerce sectors, accommodating everything from assorted product categories to digital downloads. It stands out as a reliable eCommerce platform, boasting a strong and secure foundational architecture along with enterprise-level features. Furthermore, AbanteCart offers customization options tailored to particular business requirements and is designed to support future growth. Both the admin interface and the storefront are responsive, ensuring optimal performance across a range of devices. This makes AbanteCart an ideal choice for businesses looking to enhance their online presence efficiently.

Cahoot is an innovative eCommerce order fulfillment solution that utilizes user-friendly software for efficient processing. Our services enable rapid delivery, reaching over 90% of the US population within 1 to 2 days via our extensive network of fulfillment centers. We provide dependable and cost-effective fulfillment options for major online marketplaces such as Amazon, eBay, and Walmart. Additionally, Cahoot seamlessly integrates with leading eCommerce platforms and shopping carts, including Shopify, Shopify Plus, and Magento. As the world’s first peer-to-peer eCommerce fulfillment platform—comparable to Airbnb in the realm of fulfillment—Cahoot offers competitive rates that often undercut conventional 3PL providers. This unique approach not only enhances efficiency but also promotes a collaborative fulfillment ecosystem among users.

X-Cart, a robust shopping cart solution for enterprises, efficiently manages extensive product catalogs while ensuring your online store maintains optimal speed. You can launch your eCommerce website swiftly and affordably without breaking the bank. With X-Cart, the potential for your business expansion is limitless. Specifically tailored to address the requirements of online retailers, X-Cart empowers you to scale your operations without imposing any constraints on your growth trajectory. The team at X-Cart consists of seasoned professionals well-versed in eCommerce, fostering an ideal atmosphere for organic growth. This allows you to dedicate your energy towards what truly matters for your business's success, enabling you to focus on strategic initiatives that drive results.

Zen Cart® is at the forefront of e-commerce technology, serving as a free and open-source shopping cart platform that emphasizes ease of use. Developed by a dedicated community of shop owners, developers, designers, and consultants, it embodies the belief that e-commerce web design should embrace a distinctive approach. In contrast to many other shopping cart systems that often resemble intricate programming tasks more than user-friendly solutions, Zen Cart® is designed to meet the needs of both sellers and shoppers. Additionally, while various shopping cart options may demand significant technical skills for setup and management, Zen Cart® can be easily installed by anyone who possesses fundamental web development knowledge. Among the vast selection of shopping cart solutions on the market, few can compete with the comprehensive features, adaptability, and support that Zen Cart® offers. Even paid alternatives find it challenging to equal the quality and practicality of Zen Cart®, which makes it an exceptional choice for those operating online stores. The dedication to ongoing enhancement and a community-driven approach further reinforces Zen Cart®'s status as a preeminent player in the realm of e-commerce software, ensuring it remains a reliable option for future online entrepreneurs.

By connecting with over 45 shopping platforms, there is access to a customer base exceeding one million. This offers the opportunity to explore innovative features, develop new functionalities, and attract additional clients using the latest tools available. Our team is consistently ready to support you in overcoming any business obstacles you may face. Additionally, API2Cart can enhance its features to align with your unique business needs. This flexibility allows for continuous experimentation and the implementation of cutting-edge capabilities to drive success.

Shopping Cart Elite presents a holistic eCommerce solution, equipping businesses with vital tools and functionalities to successfully create and oversee their online stores. Many business owners frequently navigate through various e-commerce platforms due to integration compatibility challenges, which often leads to dissatisfaction. In addition, to thrive, businesses necessitate powerful instruments for SEO, PPC, and social media marketing, making it rather difficult to find a single provider that can meet all these requirements. This is where Shopping Cart Elite truly excels as a comprehensive platform, delivering features such as custom graphic design, unlimited product listings, ample storage, and extensive bandwidth, amongst other benefits. By choosing Shopping Cart Elite, companies can develop a strategy that streamlines their demanding and often overwhelming daily tasks within a mere 30 days, resulting in a notable surge in sales. Moreover, leveraging this solution can potentially be the catalyst for enhancing operational efficiency and fostering growth in the fiercely competitive online landscape. Ultimately, businesses that embrace Shopping Cart Elite could find themselves better positioned for success in the digital marketplace.

Why consider Squirrelcart for your e-commerce needs? If you’re looking for outstanding shopping cart software, you've arrived at an excellent choice. Given the multitude of shopping cart options on the market, picking the right one can often feel overwhelming. Assessing the various features of different e-commerce platforms can be a tiring task, but you can rest easy knowing that we are dedicated to helping you succeed. Squirrelcart not only includes all the standard features you expect, but it also brings a range of unique enhancements that you won’t find in other shopping solutions. Over the last 18 years, we have diligently infused Squirrelcart with a remarkable selection of capabilities, and we are constantly adding new functionalities to improve your experience. While some rivals may impose steep prices for their offerings, you can take solace in the fact that quality doesn’t have to come with a hefty price tag. Their strategy of equating high costs with superior products is flawed, and we understand that discerning customers like you recognize this. Crafted to be template-based, Squirrelcart grants you full authority over the HTML and CSS presented to the user, ensuring that you can add a personal flair to your store. Our integrated theme provides a diverse selection of styles, enabling you to curate a shopping experience that genuinely represents your brand. With Squirrelcart, you can confidently establish an online presence that not only meets but exceeds expectations, making it a savvy investment for your business's future.

Whether you're a business owner seeking to establish an online store or a web developer offering ecommerce solutions to clients, CubeCart emerges as a powerful and complimentary ecommerce platform that enables countless merchants globally to sell both digital and physical products online. This no-cost, all-inclusive ecommerce script is furnished with essential online selling tools, alongside a variety of additional functionalities. Below is a concise overview of the features it provides, though it is not a complete catalog. With the confidence of tens of thousands of merchants and developers worldwide, CubeCart enjoys a solid reputation for stability and security. Regular updates enhance its capabilities, and a lively community forum contributes to its ongoing success. Additionally, users benefit from having access to knowledgeable support staff who are prepared to assist with any questions or challenges that may arise. Notably, CubeCart’s commitment to continuous development ensures it remains adaptable and competitive in the dynamic ecommerce arena, further solidifying its position as a go-to choice for online selling. Ultimately, this makes CubeCart not only a tool for today but also a platform poised for future growth.

Since 1998, CartManager has been providing merchants worldwide with intuitive and secure online shopping cart solutions, catering to a vast array of businesses. Among the extensive features offered by CartManager's shopping cart are: - Unlimited product and order capacity - A secure SSL-enabled shopping cart - Free real-time shipping options - Integration capabilities with eBay applications - QuickBooks compatibility - Support for various languages - Facilities for electronic softgood downloads - Inventory management capabilities - Discounts available through coupons and special promotions - Detailed customer statistics analysis. Thanks to this comprehensive suite of features, merchants are well-equipped to significantly improve their online retail businesses and meet the evolving demands of their customers.

Next-Cart provides an advanced shopping cart migration solution that enables users to seamlessly transfer their data from one e-commerce platform to another with the help of a dedicated technical team. This tool is specifically designed to accommodate the unique requirements of each platform, ensuring that all data is accurately migrated to the new store. With Next-Cart, users can migrate from a wide variety of e-commerce and content management systems, including but not limited to Magento, Shopify, and WooCommerce, as well as various file formats such as CSV and XML, allowing for a flexible and efficient migration process. Additionally, the service extends to custom platforms, demonstrating its versatility and commitment to meeting diverse customer needs. This comprehensive approach helps businesses transition smoothly, minimizing downtime and disruption during the migration process.

Nanacast elevates the conventional shopping cart experience, specifically designed to maximize your sales potential, as any effective cart should. Instead of trying to cater to every possible need, we provide a shopping cart that smoothly integrates with a variety of existing platforms. Our primary focus is on enhancing your sales, retention rates, and earnings per click (EPC) through a secure shopping cart that complements the services you are already using. With a streamlined and easy-to-navigate setup, you'll have the capability to create numerous one-click upsells and downsells that interface with third-party services, such as Skype, to optimize your revenue and profit per customer. Our partners can operate with peace of mind, as we effectively track and distribute profits between affiliates for each sale, alleviating worries about commission disputes or dishonesty. Furthermore, our system conveniently incorporates referral links into thank you pages, emails, or member areas, ensuring ongoing connectivity. Members are also given the opportunity to effortlessly upgrade their membership levels with a single click, thereby enriching their engagement and satisfaction. This holistic approach not only streamlines processes but also positions Nanacast as an essential resource for anyone aiming to take their online business to new heights, ultimately leading to greater long-term success.

Uncover the premier FREE and open-source eCommerce platform designed specifically to cater to your business requirements. It includes all the vital tools necessary for launching, expanding, and efficiently managing your online store. The open-source framework guarantees both transparency and adaptability, enabling you to modify it according to your specific needs. By utilizing OpenCart, you can enjoy free downloads and consistent updates without facing any monthly charges. Its integrated SEO features significantly boost your store’s online presence, while managing products, customers, orders, tax regulations, and coupon codes is incredibly user-friendly. Moreover, you have access to a vast selection of modules and themes that can enhance your store’s functionalities. OpenCart also offers free community support alongside the option for specialized commercial assistance, ensuring that you receive help whenever it's necessary. With over 13,000 modules and themes available in the OpenCart marketplace, you are equipped with everything needed to launch and grow your business successfully. You will find visually appealing themes appropriate for a wide array of industries, as well as various service integrations, payment options, shipping methods, social media tools, marketing features, accounting systems, reporting capabilities, sales options, and support for multiple languages. Additionally, it incorporates popular payment gateways and shipping methods from around the globe, ensuring a complete eCommerce experience. Ultimately, with OpenCart, you’re not merely starting an online store; you’re establishing a robust foundation for long-term success and growth in the digital marketplace.

Snipcart provides a straightforward way to embed a shopping cart into any website. After incorporating a JavaScript snippet into your project, you can specify products directly within your HTML code. This setup enables the front end to manage all e-commerce functionalities seamlessly, which simplifies integration across web applications, static sites, or even traditional content management systems. Additionally, the flexibility of Snipcart accommodates various development approaches, enhancing the overall user experience.

Optilead specializes in delivering cutting-edge solutions aimed at reclaiming abandoned shopping carts for online retailers. Our sophisticated software provides businesses with the tools necessary to reconnect with potential sales that have slipped away, leveraging multiple re-engagement channels to drive revenue growth. We utilize various strategies, including phone calls, emails, and SMS, to contact users who have left the purchasing process prematurely. Our analytics show that this diverse approach is the most efficient for remarketing, enabling companies to identify and target specific segments of leads effectively. Shopping cart abandonment remains a prevalent issue in the e-commerce landscape, but Optilead's recovery system equips businesses to enhance their conversion rates substantially by guiding customers back to finalize their purchases. What distinguishes Optilead’s software is its exceptional capability to execute a multi-channel strategy, which focuses on retargeting high-value prospects to convert abandoned carts into completed sales. Additionally, our real-time remarketing technology swiftly identifies when users depart from the site, employing a strategic combination of phone, email, and SMS outreach to encourage their return. This holistic strategy guarantees that businesses can connect with potential customers precisely when needed, ultimately boosting their likelihood of recovering lost sales. As e-commerce continues to grow, the importance of effective cart recovery solutions like those offered by Optilead becomes increasingly vital for sustaining business success.

Shop-Script is a robust PHP shopping cart platform that features sophisticated sales analytics tools right out of the box. By using Shop-Script, you can significantly boost your store's profitability by pinpointing the genuine origins of your revenue streams. Unlike many ecommerce solutions that mainly concentrate on product listings and order fulfillment, Shop-Script enables you to both sell effectively and analyze the performance of your different sales channels comprehensively. You can gain valuable insights into customer retention rates and evaluate how well you serve repeat customers, making it an excellent tool for tracking the overall wellness of your business. Furthermore, you can identify which of your marketing investments produce substantial returns and which fall short; simply enter your advertising expenses tied to each traffic source and UTM campaign, and let Shop-Script perform the heavy lifting in analysis. Additionally, you can improve your conversion rates by optimizing your checkout process while using the built-in checkout flow report to measure its efficiency. This all-encompassing strategy not only allows you to make data-driven decisions but also enables you to adapt your tactics for long-term growth, thereby ensuring your business remains competitive in an ever-evolving market. Overall, Shop-Script is an invaluable asset for anyone looking to enhance their ecommerce capabilities.

Easily enhance the promotion of events and products with Configio, an all-encompassing e-commerce platform that integrates various features including learning management, event planning, email marketing, shopping cart options, e-commerce functions, and content management. This adaptable software caters to a range of industries, such as retail and education, enabling users to efficiently organize and oversee conferences, conventions, camps, and a multitude of other gatherings. With its powerful capabilities, Configio simplifies every step from initial setup to final execution, guaranteeing a smooth experience for both organizers and attendees. Additionally, the platform's user-friendly interface allows for quick adaptation, making it an ideal choice for those new to event management.

Free and open-source eCommerce software comes equipped with a variety of features. This package offers integrations with numerous third-party business services. Users can choose from over 2,000 themes and add-ons to enhance their online stores. The commercial platform's code has a long history of reliability and effectiveness. Each function has undergone thorough testing and has successfully passed code reviews. Comprehensive documentation supports the platform and is kept up-to-date regularly. Additionally, there are developer courses and video tutorials available to assist users in maximizing their experience. This ensures that both new and experienced developers can effectively utilize the platform's capabilities.

Easily customize your product and category displays, change themes, and adjust layouts directly from your Control Panel! Moreover, you have the ability to tweak your store's aesthetics using HTML and CSS, thanks to your unrestricted access to ProductCart’s source code, which empowers you with complete creative control over your store's appearance and functionality. At ProductCart, we prioritize search engine optimization, providing tools that improve your online visibility and search rankings. You'll gain access to features like SEO-friendly URLs, automatically generated XML site maps, product meta tags, product alt tags, and social media integration, all tailored to increase your sales potential. Additionally, our platform is mobile-optimized, recognizing that a significant portion of your clientele—around 25%—is likely to shop from their mobile devices today. ProductCart aims to create a pleasant shopping experience that encourages customers to return. In addition, ProductCart offers seamless integration with QuickBooks, transforming your shopping cart operations by streamlining communication between the two systems. This synchronization not only saves valuable time but also improves the overall precision of your financial tracking, leading to more efficient business management. With these comprehensive features, ProductCart positions itself as a robust solution for e-commerce entrepreneurs aiming for success.

WP EasyCart stands out as a premier plugin for WordPress eCommerce and shopping cart solutions, enabling users to effortlessly sell retail items, digital downloads, or subscription services directly from their websites. Within minutes, WP EasyCart enhances any WordPress site with stunning product presentations and sophisticated administrative capabilities. The platform's advanced administrative dashboard offers users the ability to seamlessly add, modify, and personalize their product listings, providing complete control over various crucial elements of their shopping cart, such as shipping options, tax calculations, and payment processing methods. With support for more than 30 payment providers like PayPal, Stripe, and Authorize.net, it also includes additional options such as Payment Express, FirstData, and Realex to cater to diverse business needs. To ensure precise shipping charges, WP EasyCart collaborates with major shipping services like USPS and FedEx, while also managing tax calculations across different regions, including state, province, and country-specific taxes, GST, PST, HST, and VAT, along with integrated support for TaxCloud. This comprehensive approach makes WP EasyCart a robust solution for anyone looking to establish or enhance their online store.

AbleCommerce provides comprehensive support for various facets of your business, enabling you to sell an array of items such as products, services, gift cards, food, tickets, events, digital goods, and subscriptions. With nearly 25 years of continuous evolution, AbleCommerce allows you to create your own online store utilizing its design tools. You can begin with the free version and upgrade as your business expands! Small businesses can access AbleCommerce at no cost, offering the flexibility to use its services or select your own hosting provider. This robust shopping cart software ensures secure online transactions, having been established in 1994 and undergoing numerous transformations over the years. The introduction of a fully PADSS 3.2-certified shopping and CMS system, unique as the only one developed in Microsoft ASP.net, signifies the culmination of our longest and most intensive development phase, and it has set a new standard for eCommerce solutions. As a result, users can expect a reliable platform that grows alongside their evolving business needs.

ThriveCart is an all-in-one cart solution tailored to boost your revenue by providing effective cart pages, streamlined one-click sales funnels, and powerful affiliate campaigns, all while enabling effortless business monitoring. The platform includes a variety of pre-designed, proven cart templates that are conversion-focused, complemented by real-time analytics and a forecasting dashboard to help you stay on top of your performance metrics. Additionally, it boasts a straightforward affiliate management system, making it a complete resource for online retailers. In addition to creating high-converting cart pages, ThriveCart allows users to easily set up one-click upsell funnels, utilize bump offers, oversee trials and subscriptions, and even develop online courses. With ThriveCart, users can generate effective funnels in just minutes or upgrade their current pages with upsell features, ensuring remarkable flexibility in their sales tactics. This platform is perfect for anyone eager to optimize their sales potential while simplifying the complexities of managing their e-commerce activities. Ultimately, ThriveCart empowers users with the tools they need to thrive in a competitive online marketplace.

Kickstart your online retail venture with Fortune3’s premier ecommerce website builder and shopping cart software, designed to provide exceptional solutions for marketing your products through a distinctive storefront. This platform arms you with all the essential tools to create a strong online presence for your retail business. Enjoy complimentary access to a vast array of software modules without any hidden costs, and benefit from our constant hosting services along with round-the-clock performance monitoring for your ecommerce site. By choosing Fortune3, you unlock a wealth of comprehensive tools and features that guarantee no unexpected expenses while utilizing the full capabilities of the software. Begin your path to online success today and discover how effortlessly you can manage your business operations while focusing on growth. Embrace the simplicity and efficiency that Fortune3 offers for your ecommerce needs.

The NetStores Shopping Cart provides a quick, user-friendly, and budget-friendly method for integrating e-commerce capabilities into your existing site. Its Scalable E-Commerce Architecture is designed to meet the changing needs of your growing online business, both in the present and for the future. Whether you operate a small business or are a web developer, you can choose from a wide selection of powerful and effective e-commerce solutions tailored to meet your specific requirements. We offer both pre-packaged and customized options aimed at advancing your online enterprise to greater levels of success. With the NetStores E-Commerce Solution, you can effortlessly integrate infinite revenue opportunities into your site, regardless of your business's nature or scale. The integration process is remarkably simple—just a few clicks and you’re ready to begin making sales! Our customizable software and dependable server empower you to take control, while the exceptional support from NetStores guarantees that you will be operational swiftly and without issues. Furthermore, don't miss out on our complimentary downloadable software that streamlines the incorporation of eCommerce pages using popular web design platforms, making it even more convenient for you to improve your online visibility and increase your revenue. This way, you can focus more on your business while we handle the technical details.

xt:Commerce serves as an e-commerce solution for over 100,000 online retailers seeking shopping cart functionalities. Its widespread adoption in the online retail industry showcases its dependability and efficiency for business owners looking to enhance their sales operations. Additionally, the platform continues to evolve, adapting to the changing needs of the digital marketplace.

Discover an extensive array of intuitive yet powerful eCommerce solutions with SamCart, tailored to accelerate the growth of your online business. Showcase your products with expertly designed sales pages while seamlessly integrating with numerous applications via Zapier. Enhance your earnings through features like pre-purchase add-ons and A/B testing, while maintaining control over your operations with advanced subscription options and CRM integration, among many other functionalities. SamCart places a strong emphasis on your security, providing peace of mind as you concentrate on your core priorities. Additionally, a 14-day trial is offered, allowing you to explore these features without any risk. This opportunity enables you to fully experience the platform's capabilities and determine how it can best serve your business needs.

SalesCart is a cutting-edge platform designed for the swift creation of online stores that can be utilized on the web, mobile devices, and social media! Picture the freedom to set up an online shop without the burden of having to build a brand new website from scratch. Numerous eCommerce platforms compel you to abandon your existing site, forcing you to reconstruct it with their rigid, one-size-fits-all templates that often fail to cater to your specific marketing requirements. In sharp contrast, SalesCart provides a revolutionary eCommerce solution that enhances your current website, aligns with your marketing strategies, and works with your hosting services. You won't have to give up the website you have painstakingly developed; instead, you can effortlessly incorporate eCommerce features into your existing framework or, if you wish, initiate a new site in any way that suits your needs. Plus, with SalesCart, you will gain access to a genuine merchant account that facilitates the acceptance of payments and credit cards from a range of online outlets, significantly boosting your selling capabilities. This adaptability not only simplifies the process of expanding your business but also ensures that your brand's identity remains intact throughout the transition. Ultimately, SalesCart empowers you to take control of your eCommerce journey without compromising on your creative vision.

Discover a premium e-Commerce platform tailored for Multi-Vendor capabilities. You can establish your very own online shopping cart that supports a diverse array of sellers, brands, and categories while facilitating transactions in multiple currencies. Whether your offerings include tangible products or digital services, your potential customer base can span the globe. The Inout Multi-Vendor Shopping Cart transcends the concept of a mere storefront, empowering you to build a fully-fledged multi-vendor marketplace. With the ability to accommodate an unlimited number of vendors, buyers, products, categories, and product attributes, your platform is poised for growth, attracting increased traffic and sales opportunities. An expansion in the number of vendors directly correlates with a larger customer base and heightened sales without needing to change the products themselves. By implementing the Inout Multi-Vendor Shopping Cart, you can cut costs while maximizing profits on every sale. Furthermore, this solution boasts a wide array of features including inventory and revenue management, elegant theme customization, unique vendor profiles, a selection of brands, gift-wrapping options, efficient single-page and guest checkout processes, coupon creation tools, shipping solutions, seller alerts, and much more—all integrated into one streamlined platform for your e-commerce requirements. This comprehensive approach guarantees a smooth and enjoyable experience for both vendors and customers. Ultimately, it enables you to create a thriving online marketplace that caters to diverse shopping needs.

1AutomationWiz is an all-encompassing online platform that functions as a shopping cart and marketing system, crafted for ease of use and immediate deployment. This cutting-edge e-commerce solution turns your website, blog, or social media channels into a dynamic sales platform that effortlessly automates your marketing and sales processes. Furthermore, the software includes capabilities to track affiliate sales, perform split testing, create sales funnels, and efficiently handle your digital product distribution. In addition to these functionalities, our powerful Email marketing tools and autoresponder software streamline the creation of mailing lists and help foster strong connections with both prospects and existing customers automatically. Each email marketing subscription provides the ability to manage 10,000 email contacts per account, along with unlimited sending options for both broadcast and autoresponder campaigns. Ultimately, 1AutomationWiz is packed with all the vital online marketing resources required to grow and refine your online business effectively! With its comprehensive features and intuitive interface, initiating your journey is incredibly simple and straightforward. By choosing 1AutomationWiz, you can take significant strides toward achieving your e-commerce goals with confidence.

Having a robust shopping cart is vital for your success, whether you're dealing with one product or a large inventory. No matter how experienced you are in e-commerce, UltraCart's array of features is tailored to grow with your business requirements. You can run A/B tests on different elements like storefront content, email marketing strategies, and upsell tactics. These tests can be performed manually or configured to automatically identify the most effective options based on metrics like conversion rates and revenue generation. By offering customized promotions and deals at checkout, you enhance each transaction's value while safeguarding its completion. If there are payment issues, UltraCart will automatically alert your Accounts Receivable team and inform customers via email, giving them a direct link to update their payment methods. Additionally, the platform can schedule payment retries to efficiently manage declined transactions. This integration of features not only enhances operational efficiency but also prioritizes customer satisfaction, ensuring a smooth shopping experience. Ultimately, adopting such a comprehensive system will support your growth and keep your business competitive.

Leverage the power of emails, pop-ups, and messenger interactions to significantly boost conversion rates and reduce cart abandonment by an extraordinary 80%. Disturbingly, a staggering 78% of shopping carts end up unpurchased. To address this challenge, it is crucial to re-engage customers who have deserted their carts by sending enticing, high-conversion emails, supported by automated tracking mechanisms and regular web push notifications. The CareCart Shopify application offers essential features such as email capture and requiring anonymous visitors to enter their email addresses before they can add items to their carts. In addition, the app allows for the automation of recovery emails, crafting a series of tailored messages aimed at reconnecting with customers who leave their carts behind. Moreover, utilizing web push notifications can further enhance recovery rates and stimulate sales through automated subscription alerts. Our platform makes the subscription process effortless for users, enabling them to join with just a simple checkbox click. At CareCart, we are dedicated to making a meaningful difference with each interaction, while also equipping businesses with the necessary tools to succeed in the competitive world of e-commerce. Our commitment to enhancing customer engagement ultimately leads to improved sales performance.