D&B Connect
Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.
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Admiral
Admiral, recognized as an Inc 5000 company, specializes in enhancing the relationships between online news and media publishers and their visitors while boosting revenue. Their Visitor Relationship Management (VRM) platform seamlessly integrates marketing automation, artificial intelligence, personalized content, and an interactive engagement layer to present optimal offers precisely when needed at each visitor interaction point. With a performance-based model, Admiral guarantees that publishers will see a net revenue increase.
The features of Admiral VRM include:
- Maximizing revenue through the leading tool for recovering adblock users.
- Promoting and expanding paid subscription and donation initiatives.
- Authenticating users with a managed registration wall, user accounts, and first-party data integration.
- Increasing signups for email newsletters, social media engagement, and app downloads.
- Compliance with GDPR and CCPA regulations through its Consent Management Platform (CMP).
Admiral's technology provides robust analytics dashboards, journey builders for user experience, and tools for visitor segmentation and targeting. They also provide a free tag that publishers can implement on their website in just five minutes, granting immediate insights into potential revenue. The system's modules can be activated easily without coding, ensuring a streamlined and quick implementation process. Furthermore, Admiral offers dedicated support through Customer Love account managers to assist publishers in achieving their revenue goals. This comprehensive approach ensures that every aspect of visitor engagement is optimized for success.
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Identity Matrix
The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach.
With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries:
1. What sources generate your highest-quality traffic?
2. Can you outline the customer journey in detail?
3. What are the best ways to engage with high-intent, in-market prospects?
Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.
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Lead Forensics
Lead Forensics software accelerates the process of generating leads by uncovering potential sales opportunities that you may not have been aware of, ultimately enhancing your marketing return on investment. Picture the advantage of managing your lead generation efforts effectively and engaging eager buyers before your competition does. This powerful tool not only discloses the identities of anonymous visitors to your website but also transforms that traffic into actionable sales leads in real-time. By utilizing Lead Forensics, you can tap into supplementary data sources, gaining immediate access to names, job titles, and email addresses of individuals who fit your target criteria from companies that have explored your site. Rather than waiting for inbound calls or relying solely on website conversions, Lead Forensics empowers you to proactively identify unconverted visitors and provides their details through your Visitor List, enabling you to take charge of your lead generation strategy. This proactive approach can significantly enhance your sales efforts and lead to higher conversion rates.
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