Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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CampaignTrackly
CampaignTrackly provides marketers with a streamlined and uniform process for tracking campaign URLs, effectively resolving issues related to missing or inaccurate advertising data, which can lead to poor marketing choices.
With its robust automation and integration capabilities, the platform simplifies the creation and management of campaign URLs, allowing marketers to efficiently oversee their data while significantly reducing the time spent on these tasks.
Featuring over 65 automation tools, CampaignTrackly is designed to be user-friendly and easily adaptable, minimizing technical clutter and preventing disruptions as users generate UTM links directly within their preferred applications, such as Excel, Google Sheets, and various email service providers like Mailchimp and HubSpot.
By integrating with major marketing platforms like SalesForce and WorkFront, it provides fully automated workflows for campaign URL creation, which helps to eliminate manual tasks and the potential for errors.
As a result, marketers turn to CampaignTrackly to not only standardize their campaign URLs but also to derive reliable insights that inform successful marketing strategies and enhance return on investment.
In essence, this platform revolutionizes the way marketing teams approach campaign tracking, ensuring that they can focus on what truly matters: driving results and making data-driven decisions.
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Pixel (Pxl.to)
Pixel enables the creation and sharing of customizable, trackable short links and QR Codes, providing you with insightful data to guide your resource allocation decisions. By crafting distinctive, branded links and QR Codes, you can capture your audience's attention and motivate their interaction. Through analysis of which links and QR Codes yield the highest engagement, you can focus your efforts on the most impactful areas. Additionally, you can tailor advertisements to target users who have previously clicked or scanned your content, while also reaching out to similar demographics. It's essential to create links that are easy to remember, as this significantly increases the likelihood of user engagement. You can disseminate these links across multiple platforms and keep an eye on their performance metrics over time. If needed, you can swiftly redirect links to new destinations without hassle. Recognizable links foster a sense of trust, so utilizing an HTTPS-secure, branded domain enhances credibility and boosts interaction rates. The platform's setup is user-friendly, accommodating both first- and third-party websites seamlessly. By refining the aesthetics of your shared links, you can improve click-through rates, and you can easily adjust the preview title, description, and image directly from the Pixel dashboard to ensure a visually appealing presentation. This adaptability keeps your links fresh and engaging, thereby optimizing their effectiveness on all channels. With these tools at your disposal, you'll be well-equipped to enhance your online presence and drive meaningful engagement.
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PixelMe
PixelMe is an innovative SaaS platform designed to help savvy marketers track and attribute customer data effectively, with the confidence of over 12,000 companies around the globe relying on its services.
The platform offers Smart Attribution and Audience Builder tools that empower users to monitor, analyze, and refine their marketing strategies, featuring essential functions such as marketing attribution, customer mapping, ROI tracking, and measurement of paid acquisitions. Additionally, it provides link retargeting, management, and URL shortening capabilities.
Smart Attribution meticulously tracks each customer interaction while showcasing ROI across various acquisition channels, thereby facilitating the automatic identification of the most efficient channels.
The Audience Builder feature enables the creation of retargeting audiences simply by interacting with your links, which can significantly improve click-through rates and conversion rates. Users can also shorten and customize links, append UTM tags to identify traffic sources, and access comprehensive link analytics for campaign optimization.
Founded in 2017, PixelMe operates as a remote company with a diverse global team, including three co-founders based in France.
Elevate your marketing reporting experience today by signing up at pixelme.me!
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