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What is Lofty?

Lofty, previously known as Chime, offers an innovative platform that merges a robust AI-driven CRM with widely-used functionalities such as our Dynamic CMA, automated social media marketing, and an impressive IDX website, all while being recognized for its user-friendliness. Specifically crafted for real estate professionals eager to enhance their lead generation and closing capabilities, our intuitive system ensures that agents of any experience level can effortlessly achieve impressive outcomes. Regardless of an agent's tenure in the real estate sector or their technical proficiency, Lofty empowers them to deliver results seamlessly.

Are you seeking an AI assistant that actively engages with potential clients around the clock and adapts to its conversations? We provide that capability. Interested in a geo-farming tool to uncover elusive seller leads within your locality? It's already integrated into our system. In addition, our award-winning software is designed to align with team dynamics and helps you differentiate yourself from the competition, offering you everything you need and beyond.

If your goal is to close MORE deals at a much quicker pace, Lofty is the solution you’ve been waiting for! Explore the possibilities with us today!

Pricing

Price Overview:
Please contact us to request a quote.

Integrations

Offers API?:
Yes, Lofty provides an API

Screenshots and Video

Mobile App

Mobile App

Company Facts

Company Name:
Lofty
Date Founded:
2016
Company Location:
United States
Company Website:
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Startup
Supported Languages
English

Lofty Categories and Features

Real Estate Marketing Software

Advertising Management
CMA
CRM
Contact Management
Email Marketing
Lead Generation
Listing Management / IDX
Presentation
Reporting / Analytics
SEO
SMS Marketing
Social Media Marketing
Virtual Tour
Website Builder

Real Estate CRM Software

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation

Real Estate CMA Software

Contact Management
Lead Capture
Market Charts
Presentation Tools
Price Forecasting
Proposal Generation
Templates

Real Estate Agency Software

Calendar Management
Client / Property Matching
Client Database
Commission Management
Contact Management
Contract Management
Email Marketing
Flyer / Catalog Printing
Lead Management
Listing Management
Property Database
Website Management

Lead Management Software

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
  • Reviewer Name: Nicole E.
    Position: Broker Associate, REALTOR®️
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent, Intuitive CRM!

    Date: Nov 27 2024
    Summary

    Overall, Lofty is a top choice in the CRM space. I highly recommend it to anyone looking to fine tune their customer management and more!

    Positive

    Lofty allows me to keep in regular contact with more prospects and clients than would ever be possible on my own. It's like having an Assistant who never lets a ball drop! Lofty also offers other valuable functions that I'd have to purchase elsewhere, such as Social Studio, which helps me keep on top of my social media presence, and Transaction Management, which keeps my business running smoothly!

    Negative

    Lofty is missing the ability to search for listings based on drive time to or from a certain location, such as is possible with software such as Intrix DriveTime. However, Lofty does ask for suggestions and regularly updates their offerings, so I'm hoping this may be offered in the future.

    Read More...
  • Reviewer Name: Myrene Mae A.
    Position: Real Estate VA
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Awesome!

    Date: Oct 09 2024
    Summary

    Amazing setup! If it is set up well, good for beginners and start-up companies. Very easy to handle.

    Positive

    It handles and generates a lot of things. It can integrate every platform that I have used as well.

    Negative

    AI needs more improvement, mostly it labels wrong.

    Read More...
    Official Lofty Response
    Updated: Oct 17 2024
    Hi Myrene. Thank you for your feedback! We're glad you find the platform easy to use and appreciate the integrations. We will work on improving the AI labeling. Thank you for your support!
  • Reviewer Name: Bryan B.
    Position: Marketing Lead & Data Specialist
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Robust CRM & Lead Generation Website

    Date: Oct 03 2024
    Summary

    We are a very demanding client and always find ways to overwhelm every online tool and platform we use, so we will always find ways that Lofty lacks.

    Despite poor support and a lacking website, it truly is a remarkable lead generation machine and you won't find another real estate CRM like it.
    They're always adding updates, which is nice, sometimes they're super helpful, other times they're not.

    If you run a lot of regular newsletter subscriptions, you'll need to use a third party like Constant Contact or Mailchimp. The Lofty email options are awesome, but are more designed to feel like an organic conversation between the client and the agent.

    Positive

    I love that the combination of the website and the CRM creates a lead-generating machine. It's very good at integrating website lead forms and organizing leads, and the smart plans allow a lot of nurturing and follow-up.

    It's easy to manage team members, agent access, lead assignments, and automated lead flow. It also has great options for managing files, costs, income, calendars, phone calls, emails, and other things needed to run a mid-size real estate team. We also create a lot of templates for emails and text messaging, which come in handy when team members need them.

    There are so many marketing options available, and they make it very easy to set things up for auto direct-mail and digital ads.

    Negative

    We've been with Lofty for a few years, and ever since they moved their customer service center to India, the customer support went down the drain. If you have a problem, it's better to do everything you possibly can to fix it yourself and then use support as a last resort (sometimes they can help, most of the time they can't).

    The website has a lot of features, but you're limited to the predesigned blocks they give you, not a lot of customization options.

    The CRM is the most robust I've ever seen, but it can also be overwhelming and confusing if you're not tech-savvy. There are so many options and features that if you don't know what you're doing you can do some serious damage to the relationship with the leads.

    If you're looking to create curated digital ads, you'll be better off making them yourself. The team at Lofty is great at ad creation, but it's like hiring an ad agency so you have to give up some creative freedom.

    Read More...
    Official Lofty Response
    Date: Oct 04 2024
    Hi Bryan, Thank you for your thoughtful and detailed review! We’re thrilled that our platform has helped drive lead generation, streamline team management, and provide effective marketing options for your real estate business. We also appreciate your candid feedback about customer support, website customization, and the complexity of the CRM. We're actively working on improvements in these areas, including refining support processes, exploring more flexible design options, and enhancing onboarding to make the platform more accessible. Your insights are invaluable, and we’re grateful for your continued trust in Lofty as we work to evolve and meet your needs.
  • Reviewer Name: Blair A.
    Position: Realtor
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent all-in-one platform for real estate agents/teams

    Date: Oct 16 2024
    Summary

    Overall I chose to go with this over other competitors because of the simplicity once it's all set up. The user interface is nice and the websites look great and are customizable (If you are on the agent site plan)

    Positive

    My favorite features are the one-click reports. (CMA, Home Value, Market Snapshot, Market Reports etc)

    Automations with listing alerts and the AI bot are very useful and time saving as well.

    This saves a lot of time to have the following integrated into one platform:
    -Calling/Texting from a web browser
    - AI assistant
    -IDX site with automated listing alerts
    - Calendar/scheduling
    - Task management
    - Transaction management
    - Mass marketing
    - Individual Marketing
    - Reporting
    - Contact database
    - Social media management
    - Website

    And more.

    Negative

    The system does so much that there can be a bit of a learning curve to wrap your head around everything.

    The smart plans are not as robust as competitors and also very clunky to build out.

    Read More...
    Official Lofty Response
    Date: Oct 17 2024
    Hi Blair. Thanks for the great feedback! Glad you're enjoying the one-click reports and time-saving features. We totally get the learning curve—Lofty does have a Learning Center to help with that, so hopefully, it makes things easier. Appreciate you choosing us, and we’re excited to keep improving your experience!
  • Reviewer Name: Justin H.
    Position: Team Leader/Owner
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    I LOVE CHIME!

    Date: Jul 05 2023
    Summary

    Overall I love Chime, and I recommend it to everyone. The lead filtering is a big thing for me, and I would love to have that fixed, but the UI and other features I love are the reason I stay!

    Positive

    The UI is amazing. Having used many CRMs in the past, I've had to overcome many clunky User Interfaces. This one was easy to pick up and immediately start making contacts with clients. It has made lead follow-up much better and easier.

    Negative

    Just about the only thing I would change is the ability to filter leads. There are already numerous ways to filter leads, but Sierra Interactive has more, and with those filters come the ability to drill down and identify leads that can be assigned action plans in a more appropriate manner.

    Read More...
  • Reviewer Name: Brian W.
    Position: CEO
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Wonderful real estate CRM

    Date: Aug 15 2023
    Summary

    The support staff is great overall it’s just a wonderful product. I highly recommend it. Bill is a new features too, and have not raise the price so I’m very happy.

    Positive

    Honestly, I pretty much like everything about Chime. I’ve been a user for quite a long time now. I love that it’s month-to-month. The cost is low. The app works fantastic. The website is basically never down and there is AI built-in.

    Negative

    Nothing there’s really nothing that I don’t like about Chime I have used Boomtown Brivity, KEller Williams, command, and others and Chime is by far the superior system

    Read More...
  • Reviewer Name: Molly H.
    Position: Realtor
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Streamlined Efficiency

    Date: Jul 07 2023
    Summary

    Chime CRM has been an essential asset in my professional life, providing a wide range of features that have significantly improved my efficiency. The smart plans have transformed the way I handle tasks, and the text templates have expedited my communication with clients. The integration of videos and phone call recording has added a personal touch and ensured accurate information retention. I recommend the platform to my Realtor friends frequently.

    Positive

    Chime CRM has been an invaluable tool in my professional life for the past few years. Its smart plans feature has revolutionized my workflow, allowing me to automate repetitive tasks and stay organized. The text templates have been a game-changer, enabling me to quickly respond to clients and prospects with personalized messages. The video integration is seamless, making it easy to communicate visually with my contacts. Additionally, the phone call recording feature has been incredibly useful for reviewing important conversations and ensuring accuracy. Chime CRM's overall user-friendly interface has made it a pleasure to work with, saving me time and increasing my productivity.

    Negative

    While Chime CRM offers a plethora of useful features, its integration with the printing component leaves much to be desired. I have experienced major technological malfunctions when attempting to utilize this feature, resulting in frustration and wasted time.

    Read More...
  • Reviewer Name: Eric L.
    Position: Broker Associate
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 10,000 - 19,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Chime review

    Date: Sep 19 2023
    Summary

    Easy to use and customize CRM/website. Once I had my MLS IDX connected, I was ready to start generating business.

    Positive

    I like how easy it is to set up a landing page and promote it on social media. The AI assistant is great at the initial conversation with a potential buyer/seller.

    Negative

    I would like to see the email template report page have toggles to allow searching by name, total email sent, &/or open rate.

    Read More...
  • Reviewer Name: David G.
    Position: Realtor
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 10,000 - 19,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Chime CRM and CMS are AWESOME

    Date: Jul 06 2023
    Summary

    Overall I would rank Chime CRM and CSM at the top of any CRM systems. With the ability to keep leads engaged, the Social Media connections for posting, and their Customer/Tech support. I have used a few others that don't measure up to Chime, but I'm sure some come close.

    Positive

    Things I like the best:
    1. The layout of the CRM being able to categorize the leads is a HUGE deal
    2. The Smart Plans that help keep you engaged with leads
    3. The AI that can start or keep a conversation going with leads when you're not able to, and AI can step in when lead go to your website
    4. Chime's Tech Support has to be one of the best I have worked with. They are quick to respond and resolve your issues quickly
    5. There are other websites out there, but for the $$$, you can't beat Chime CMS. The designs and personalization are easy and Top Notch

    Negative

    1. CRM is if you're on a team with a team account, you are limited in some areas to personalize it without affecting the team setting.
    2. CMS is also limited to personalization unless your purchase a Vanity/Agent website, but then again, some personalization can affect the team's website also
    3. On your BLOG page, there isn't any way to connect any other BLOG you have through RSS or an RSS for Chime BLOG so that you can connect it with any other BLOG
    4. Your Inbox that has all communications with the lead. When you enter it, there isn't a way to delete messages or exit the Inbox without closing Chime down and re-opening it

    Read More...
  • Reviewer Name: David S.
    Position: Broker/Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Product + Responsive Support

    Date: Sep 25 2023
    Summary

    Overall, I would say my experience has been extremely positive and have turned down other solutions to my website, IDX, and CRM solutions.

    Positive

    Aesthetically, Chime can provide an attractive, responsive, and straightforward website that keeps your brand looking top notch. The CRM features are great and the user interaction tracking has been a game changer. Many IDX websites require a Zapier connection to port over user data into a separate CRM, which can limit the amount of user insight you’re able to see - Not Chime. Chime also has several plugins that can be very useful to a brokerage, like its Social Studio that will automatically post selected events to your various social channels, like new listings, open houses, and recent closings.

    Negative

    Some limitations from the website design, but their support has always been responsive with work arounds. Some of the addons can get quite pricey with their “management” fees tacked onto them.

    Read More...
  • Reviewer Name: Walter G.
    Position: Team Leader, Realtor
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best CRM in the marketplace

    Date: Jul 06 2023
    Summary

    Overall I am very happy with the continued improvements and the ease of communication with the support staff when I have used them.

    Positive

    Four years in and I still live this product. The ability to customize the pipelines and tags and segregate them into different funnels based off of client actions is priceless.
    Adding in the AI to assist with blogging, text response and emails is a game changer.

    Negative

    There is really nothing that stands out enough for me to label it as a don’t like. Many of the sticking points have been addressed over the last 4 years I have been with them.

    Read More...
  • Reviewer Name: Rebecca W.
    Position: Real Estate Agent
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Chime CRM

    Date: Oct 30 2023
    Summary

    I love Chime overall and it's helped my business to use it consistently. The AI bot could improve.

    Positive

    Chime is an all encompassing program that I absolutely love. Chime is always updating the system to install new features.

    Negative

    The AI is not engaging with leads in the same manner and I'm questioning the add on. Also, I feel like with the AI capabilities out there, the program could be more intuitive and not ask inappropriate questions anymore. It's been in existence long enough to have evolved better by now.

    Read More...
  • Reviewer Name: Tina Marie M.
    Position: REALTOR
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    5 out of 5 for me!

    Date: Aug 17 2023
    Summary

    Excellent. Support was always available and helpful when I needed them. The CRM system was very user friendly along with the marketing for social media. I really loved it and hated having to discontinue.

    Positive

    Allowed lender/agent split, very user friendly, works with social media platforms, easy to use landing pages, great CRM.

    Negative

    Only one, when my left I couldn't afford it on my own. :(

    Read More...
  • Reviewer Name: Robert L.
    Position: Chief Strategy Officer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Chime is easily the best

    Date: Jul 11 2023
    Summary

    In all honesty, our decision to switch to Chime was arguably the single best decision our company has ever made, and for a team that sells more than 1 Billion each year, that is saying something!

    Positive

    Chime is incredibly intuitive, the automations offer tremendous flexibility while the automated reports are tremendously effective with open rates averaging greater than 50%. Their development team is the best I have experienced released new, innovative features every month that make a direct impact on an agents' ability to generate and handle business.

    Negative

    Not much, Chime is very responsive to client input and consistently releases improvements directly aligned to that feedback. Currently they do not have a full transaction management solution; however, that will be changing very soon. Chime will be the operating system for virtually everything in our organization at that point.

    Read More...
  • Reviewer Name: Elena C.
    Position: REALTOR®️
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best CRM I have used

    Date: Jul 06 2023
    Summary

    This CRM has been a gamechanger for me and my business to continue to grow and thrive. I love that new features come fairly quickly and that Chime listens to feedback provided by users.

    Positive

    What I love about Chime, are the all encompassing features. The AI, the Lead Ads, the single property websites, the drip campaigns (especially that I can adjust or create my own), the post scheduling so much more. Also, the fact that I can use it via the app on my cell phone.

    Negative

    The fact that not all features being accessible on the app.

    Read More...
  • Reviewer Name: Veronica O.
    Position: Real Estate Agent
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Powerful tool

    Date: Jul 06 2023
    Summary

    I absolutely love it. So convenient, and easy to use.
    I would highly recommend it to anyone that wants to increase their business and give them a very professional touch

    Positive

    I like the immediate notifications I receive from Chime, so that I can stay on top of my leads. It is very well structured system that allows me to stay organized, consistent and on top of all my leads.

    Negative

    I really don’t see anything I dislike. Never had any issues, once you learn how to use the system it’s a piece of cake.

    Read More...
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