Lotame Integrations

BDEX Omni IQ leverages artificial intelligence to assist businesses in discovering additional customers that resemble their ideal clientele. The BDEX Identity Graph employs a comprehensive network of SDKs, application publishers, and primary data sources, enabling companies to recognize consumers across various platforms. Each month, it authenticates more than 470 million hashed email-MAID-IP connections associated with 113 million households throughout the United States. As the sole identity platform that assures all IDs are linked to actual individuals, BDEX effectively eliminates any IDs associated with bots, click farms, and other types of ad fraud, along with temporary IDs resulting from Apple's ATT/DoNotTrack policies. Recognized by AdExchanger as the leading Identity Technology, BDEX offers solutions to enhance your targeting strategies and expand your customer base. This innovative approach not only improves marketing efficiency but also builds trust in the authenticity of consumer data used in campaigns.

AT Internet stands out as a leading force in digital analytics on a global scale and is recognized as the top player in the European market, overseeing more than 20,000 websites and applications for numerous international brands across various sectors. Their innovative Analytics Suite Delta empowers businesses to refine their decision-making processes, foster long-term engagement with audiences, and substantially enhance their growth trajectories. This hybrid platform seamlessly integrates data from marketing and product teams, leveraging a robust technical foundation that ensures unparalleled flexibility, diverse integrations, and advanced predictive capabilities. Moreover, the solution equips employees with valuable, ROI-focused insights that are both reliable and accurate, leading to improved performance and substantial business growth. By facilitating informed decision-making, unifying different departments, and eliminating data silos, Delta significantly transforms how organizations operate and thrive in competitive environments. In essence, it not only enhances operational efficiency but also drives a culture of data-driven decision-making throughout the organization.

RudderStack serves as an intelligent solution for managing customer information flows. With it, you can effortlessly construct pipelines that integrate your complete customer data ecosystem. Furthermore, you can enhance these pipelines by sourcing data from your data warehouse, facilitating enriched interactions within customer tools for identity stitching and various other sophisticated applications. Begin developing more intelligent customer data pipelines now to maximize your insights.

Lytics is a cutting-edge customer-data platform tailored for marketers that leverages first-party data to gain insights into customer preferences. By utilizing a sophisticated decision engine powered by machine learning, Lytics effectively interprets the needs of your audience. This capability enables marketers to send out timely and relevant communications through various channels. With the assistance of Lytics AI, you can pinpoint specific strategies that can enhance your results and boost your return on investment. Engage your customers with messages and campaigns that are personalized to fit their unique requirements. Furthermore, optimize your marketing efforts by employing predictive strategies that are informed by actual customer behavior rather than mere assumptions. By adopting this approach, you can significantly enhance customer satisfaction and drive better business outcomes.

SiteSpect stands out as the leading A/B testing and personalization platform, empowering growing companies to experiment with modifications on their websites, mobile interfaces, and various digital assets. This platform enables comprehensive testing and personalization across every facet of the customer journey, ensuring that website visitors receive a tailored experience consistently. Furthermore, SiteSpect is recognized as a robust, all-encompassing, and user-friendly tool that enhances and customizes customer interactions. With its exceptional performance, scalability, and commitment to data integrity and security, SiteSpect ensures the optimization of all elements of the customer experience, making it an invaluable asset for businesses aiming to improve engagement and satisfaction. Ultimately, leveraging SiteSpect can significantly elevate the quality of digital interactions between businesses and their customers.

A Customer Data Platform paired with an Omnichannel Marketing Hub allows for the seamless integration of customer interactions across multiple devices and channels, providing personalized omnichannel experiences that significantly boost customer engagement and foster long-term loyalty. BlueVenn acts as a robust platform for overseeing customer data, ensuring compliance, and orchestrating customer journeys through sophisticated analytics and machine learning, which enable highly targeted personalized interactions. Our cutting-edge drag-and-drop tools for customer analytics, segmentation, and predictive insights give users instant access to crucial data, while the omnichannel customer journey builder tailors every online and offline customer interaction for optimal impact. This integration not only simplifies data management but also elevates the overall customer experience, nurturing stronger connections with clients. By leveraging these advanced features, businesses can respond to customer needs more effectively and adapt strategies in real time.

ChannelMix offers a comprehensive perspective on marketing effectiveness by integrating analysis from all your media, marketing, and sales information. Whether your campaign is minimal or highly intricate, no effort is overlooked. Access to data for your entire sales and marketing teams is made easy through various methods such as API, file transfers, or email. Each package includes a specialized data warehouse capable of accommodating up to 100GB of information. To gain a full understanding of marketing outcomes, ensure that similar fields are aligned across different data sources and channels. ChannelMix employs multi-channel attribution models to enhance media planning and forecasting. For immediate access to analytical data, simply connect to your ChannelMix data warehouse. Additionally, your analytics solution is supported by a dedicated team focused on fostering your company's growth and success. They will also provide tracking strategies and conduct audits, offering tailored recommendations to ensure your tracking aligns seamlessly with your reporting objectives. This commitment to alignment enhances the overall effectiveness of your marketing strategies.

Successful advertising should seamlessly combine outstanding features, intuitive design, and all essential tools within a single platform. By utilizing micro-targeting techniques and machine learning, programmatic media can reach impressive levels of precision in its implementation. Additionally, employing a scalable cloud infrastructure can lead to significant reductions in operational costs. We firmly believe that future media buying platforms should provide a wide-ranging suite of capabilities and resources for advertisers, all available at a straightforward price. Furthermore, we contend that integrated ad fraud detection and brand safety protocols are crucial elements of this system. With tools for pre-bid, post-bid, and in-depth fraud detection, advertisers can acquire valuable insights into the fraud challenges linked to their selected publishers, whether acquired directly or via Real-Time Bidding (RTB). In the end, we maintain that a fully automated programmatic ecosystem not only boosts responsiveness to market changes but also improves overall performance results. In this fast-changing environment, it is imperative to stay ahead of emerging trends and foster transparency for sustained success. The ability to adapt quickly will ultimately define the leaders in advertising.

Real Identity™ equips brands with the ability to make quick, informed decisions, enabling the delivery of relevant messages at any given moment. This cutting-edge platform empowers prominent global brands to recognize and engage individuals ethically, regardless of time or place, thereby creating significant experiences. By ensuring that engagement is broad, scalable, and accurate during every single interaction, companies can greatly improve their outreach efforts. Moreover, Real Identity assists in the management and preservation of identity across the organization, leveraging decades of experience in data and identity alongside the latest advancements in artificial intelligence and machine learning. As the adtech landscape continues to shift, the demand for rapid access to identity and data becomes crucial for driving personalization and well-informed choices. In a world without cookies, the dependence on first-party data signals will be vital for these initiatives, fostering ongoing conversations among individuals, brands, and publishers. By crafting meaningful experiences across multiple channels, companies can not only leave a lasting impression on their customers and prospects, but also ensure compliance with evolving regulations, thereby sustaining a competitive advantage. This strategy guarantees that brands remain responsive to changing consumer preferences and market trends, ultimately fostering loyalty and satisfaction.

Engage affluent families using trustworthy and actionable insights. By leveraging precise net worth data, you can pinpoint and prioritize your most significant supporters almost instantaneously. These insights will allow you to gain a deeper understanding of your audience, uncover hidden prospects, and refine your outreach techniques. Building and sustaining meaningful connections at every touchpoint involves delivering the appropriate message at the right time. This session will address the key obstacles in interpreting wealth data, outline Windfall's unique approach to determining an individual's net worth, and present case studies of nonprofits that successfully utilize this data to improve their fundraising initiatives. Windfall's exclusive dataset is updated weekly, ensuring that clients have access to the latest information on their constituents. By focusing on wealthy households, Windfall offers a specific net worth figure rather than a broad range, along with a diverse set of definitive consumer traits relevant to each household. Furthermore, having access to this extensive stream of data enables organizations to make strategic decisions, ultimately enhancing their fundraising capabilities and effectiveness. As a result, organizations can achieve a greater impact in their missions while fostering stronger connections with their supporters.

Expand your reach and deepen engagement with your audience at no cost by leveraging digital behavioral analytics to enhance targeting and offer personalized experiences. Secure informed consent from your website visitors seamlessly and motivate your audience to share and amplify your content online. This user-friendly platform is not only quick to set up but also fully customizable and permanently free. Dive deep into insights derived from digital interactions across the web, facilitating real connections with consumers that are both impactful and meaningful. Our Consent Management Platform (CMP) is designed to efficiently oversee and communicate users’ consent preferences and cookie data, allowing you greater control and flexibility over the information collected from your site. As you navigate these dynamics, keep in mind that while certain aspects of the digital landscape may remain unchanged, the only constant is change itself. To maintain your competitive edge, stay updated with ShareThis Trends, which offers valuable information on shifting consumer preferences and new behavior patterns. By embracing this opportunity, you can not only expand your audience but also foster loyalty by continuously adapting to their evolving needs and interests. Ultimately, prioritizing engagement and understanding will lead to sustained growth and deeper connections with your audience.

Acxiom equips brands with essential tools to harness vast data for gaining insights about premium audiences on a global scale. By personalizing and engaging experiences in both digital and physical spaces, companies can more effectively understand and target their ideal customers. In today’s “borderless digital landscape,” where marketing technology and digital connectivity converge, organizations can quickly access a wealth of data attributes, service options, and online behaviors from around the world, which aids in making informed strategic choices. As a prominent global data provider, Acxiom boasts thousands of data attributes spanning over 60 countries, helping brands enhance millions of customer interactions every day with actionable insights while maintaining a strong commitment to consumer privacy. With Acxiom's support, brands can better understand, connect with, and engage a variety of audiences, optimizing their media investments and crafting more personalized experiences. By leveraging Acxiom’s capabilities, brands not only reach worldwide audiences efficiently but also create meaningful engagements that leave a lasting impact. This comprehensive approach ultimately enables organizations to thrive in a competitive market where consumer expectations are continuously evolving.

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

BlueConic, a top-tier customer data platform worldwide, empowers marketers by extracting first-party data from various disconnected systems and ensuring its accessibility at any time and place for marketing purposes. Over 300 brands, such as Hearst, Moen, T-Mobile, and ING, along with America's Test Kitchen and Franklin Sports, utilize BlueConic's services. This platform enables these brands to consolidate their first-party customer data into ongoing, individual profiles, which can then be employed across their entire marketing landscape. Established in 2010, the company boasts a presence in multiple offices across Europe, further enhancing its global reach and influence. Such capabilities allow businesses to enhance their marketing strategies and improve customer engagement significantly.

Celtra is a cloud-driven platform that streamlines the creative production process. It empowers marketing and creative teams to efficiently design, approve, and distribute digital content for various products, campaigns, and markets. By enabling collaborative efforts in the cloud, it accelerates workflows while maintaining resource efficiency. Utilizing Celtra can enhance your creative output, lower expenses, and give you a competitive edge in the market. With its intuitive features, teams can innovate more freely and respond swiftly to changing demands.

Delve into Bidtellect's vast ecosystem, which features an impressive daily volume of over 5 billion Native auctions. Specifically crafted for marketers, Bidtellect distinguishes itself as the only Native platform that incorporates advanced KPI optimization to effectively guide targeted consumers toward specific actions. We offer a wide range of comprehensive solutions tailored for diverse needs. The Account Services team collaborates intimately with clients to devise and execute customized strategies for every campaign. Moreover, our award-winning creative division, [b]+studio, employs a data-centric approach to create unique Native visuals and engaging copy that drive optimal outcomes. Content is crucial to every brand's marketing strategy, as it significantly influences various online initiatives. We effortlessly connect with leading industry supply sources to provide premium inventory to our brand partners, ensuring that the best-informed decisions are made regarding your content distribution efforts. Native Ads significantly enhance marketers' approaches to content marketing and distribution, simplifying the process of getting started. Ultimately, Bidtellect equips brands with the tools necessary to refine their outreach and engagement like never before, ensuring a stronger connection with their audience. This transformative approach not only amplifies brand visibility but also fosters lasting customer relationships.

Harness the potential of vast data streams with Datastream's cutting-edge solutions that transform unrefined data into actionable insights, thereby ensuring the effectiveness of your marketing initiatives and significantly enhancing customer engagement. Our comprehensive array of data services and products is meticulously crafted to offer a competitive advantage and yield innovative results. By leveraging our precise data, marketing analytics, and proficiency in data management, your organization can achieve unprecedented levels of success. The Datastream Group offers an extensive lineup of digital solutions aimed at elevating your business performance. When combined with our superior data offerings, the result is an extraordinary targeted impact alongside improved profitability. With more than 300 million records, our exclusive onedb product integrates our top-tier databases into a unified resource for both omni-channel and multi-channel marketing strategies. This adaptable tool is suitable for a variety of offline and online platforms and is available for both purchase and lease, empowering organizations to make informed decisions and enhance their marketing strategies effectively. In doing so, businesses can unlock new opportunities and drive growth in an increasingly competitive landscape.

Cross Pixel has emerged as a leading provider of audience and contextual targeting solutions in the realm of programmatic advertising. Our primary objective is to furnish advertisers with the most accurate targeting data in real-time, thereby boosting the success of their campaigns. By working alongside numerous advertisers, we effectively identify the perfect audience and content for superior targeting. Our audience segments, both pre-defined and customized, are effortlessly integrated with over 40 Demand-Side Platform (DSP) partners worldwide. Founded in New York City in 2011, we have since moved our headquarters to Miami Beach, Florida. We take great pride in delivering some of the highest-performing custom audiences in the industry, and our ability to develop, implement, and refine these audiences in near real-time sets us apart from other data providers. Moreover, we uphold a standard taxonomy of segments that are always accessible and can be conveniently purchased through all major distribution channels via highly efficient server-to-server connections. As the digital landscape continues to evolve, Cross Pixel remains committed to innovation and adaptation, ensuring our clients consistently meet their advertising objectives with precision and effectiveness. Our dedication to excellence drives us to continuously enhance our offerings and exceed client expectations.