Madhive Integrations

Placements.io operates as a cloud-based platform tailored for the digital advertising sector, allowing users to efficiently manage ad buying and selling via a unified interface, which ultimately improves workflow effectiveness, visibility, and profitability. Central to its offerings are two key products: AdSalesOS, a holistic ad sales management system that incorporates inventory management, planning, pricing, automated trafficking, workflow enhancements, campaign optimization, in-depth reporting and analytics, billing, invoicing, and a specific customer portal; and MarketerOS, an ad purchasing solution that includes features for media planning and activation, automation, order management, governance, compliance, and financial reporting capabilities. Furthermore, the platform boasts customizable storefronts, sophisticated intelligence via API integrations, and access to a collection of over 40 pre-built connections to demand-side platforms, advertising servers, social media outlets, and various other services, all designed to unify data and improve operational workflows in sales, ad operations, and financial management. This all-encompassing strategy not only simplifies advertising processes but also equips users with the tools they need to make informed, data-driven choices effortlessly. Ultimately, Placements.io is a game-changer in the realm of digital advertising, enabling businesses to navigate the complexities of the market with confidence.