What is Magic Hour?

Magic Hour is a cutting-edge video creation platform powered by AI that allows users to easily produce high-quality videos. Founded in 2023 by visionaries Runbo Li and David Hu, this innovative tool is based in San Francisco and harnesses the latest open-source AI technologies through a user-friendly interface. With Magic Hour, users can unleash their creativity and effortlessly transform their ideas into captivating visuals. Among its notable features are:

● Video-to-Video: Enhance and edit existing videos seamlessly using this function.
● Face Swap: Add a fun twist by swapping faces in videos.
● Image-to-Video: Convert still images into captivating video content effortlessly.
● Animation: Bring your videos to life with vibrant animations.
● Text-to-Video: Integrate text smoothly to convey your message effectively.
● Lip Sync: Ensure perfect synchronization between audio and video for a polished finish.

The platform allows users to craft videos in just three simple steps: select a template, customize it to their liking, and then present their masterpiece. This easy-to-follow process ensures that anyone, regardless of their level of technical expertise, can successfully create engaging videos. Additionally, Magic Hour's robust features encourage users to experiment and push the boundaries of their creative expression.

Pricing

Price Starts At:
$10 per month
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

No integrations listed.

Screenshots and Video

Magic Hour Screenshot 1

Company Facts

Company Name:
Magic Hour
Date Founded:
2023
Company Location:
United Kingdom
Company Website:
magichour.ai/

Product Details

Deployment
SaaS
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Magic Hour Categories and Features

Magic Hour Customer Reviews

Write a Review
  • Reviewer Name: David K.
    Position: Creative Director
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Dubbing

    Updated: Nov 04 2025
    Summary

    Reliable software. Gets the job done at a fair rate. Has a lot of features for diverse types of projects.

    Positive

    A client asked for their training video in 8 languages. Dubbing would have cost a fortune, so we tested Magic Hour. The results were indistinguishable from studio work. We kept the project in-house, and pitched multilingual services to other clients.

    Negative

    Top ups aren't as good value as subscriptions. Takes some practice to get good with software.

    Read More...
  • Reviewer Name: Robbie G.
    Position: Founder
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Helped our small tee shop feel bigger online

    Updated: Oct 25 2025
    Summary

    It’s helped us sell more shirts. Customers try items virtually, spend longer on pages, and add to cart more often. Setup was quick, performance is fast on mobile, and support is responsive. It’s become a real part of our storefront rather than a gimmick.

    Positive

    We added Magic Hour’s clothes changer to our product pages so shoppers could see the shirt on their own face. Setup took about a day, and it worked on mobile right away. Customers started telling us “this actually looks like me,” and we saw a clear lift in time-on-page and add-to-cart. It’s fast, stable during traffic spikes from ads, and the team answers questions quickly. It’s not perfect with tricky lighting or hats, but for everyday use it’s been a legit win for us and a real part of how we sell now.

    Negative

    Occasional hiccups with hats, glasses, or strong backlighting, and we’d like finer controls for fit and lighting. Not a deal-breaker, but worth noting.

    Read More...
  • Reviewer Name: Emilio S.
    Position: Developer
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy, Fast, and High Quality

    Date: Jul 26 2023
    Summary

    My overall experience with Magic Hour has been nothing short of magical! From the moment I started using it, I was blown away by how easy and intuitive it is. As someone with little expertise in video editing, I felt like I could achieve professional-level results effortlessly.

    The speed at which it operates is impressive; no waiting around for hours – just quick transformations and stunning outcomes. The style transfers are pure artistry, taking my ordinary videos to extraordinary levels. It's been a joy experimenting with different styles and seeing my videos come to life in ways I never imagined.

    Using Magic Hour for my client work has been a game-changer. The feedback I've received from my clients has been overwhelmingly positive; they are truly captivated by the final products. It's like having a secret weapon that sets my work apart and impresses every time.

    Of course, no tool is without its quirks, and I might find myself spending more time than I should, lost in the creative possibilities. But honestly, that's a delightful problem to have.

    All in all, I couldn't be happier with Magic Hour. It has empowered me to express my creativity in ways I never thought possible, and the results have been nothing short of breathtaking. If you're looking to transform your videos and create captivating content, I wholeheartedly recommend giving Magic Hour a try.

    Positive

    Magic Hour is seriously impressive! The best thing about it is how easy and user-friendly it is. I'm no expert in video editing, but with Magic Hour, I felt like a pro in no time.

    It's crazy fast too! I've tried other editing tools, and they were so sluggish, but Magic Hour gets the job done in a snap. Plus, the quality of the style transfers is mind-blowing. I took some basic videos and turned them into something totally eye-catching and unique.

    I've been using it for my client work, and let me tell you, they are loving the results! It's like I've got this secret weapon that elevates my work to a whole new level. I couldn't be happier with Magic Hour - it's a total win!

    Negative

    If I had to nitpick, one minor downside of Magic Hour is that it might leave you obsessively addicted to experimenting with different style transfers. But hey, it's all part of the fun!

    Read More...
  • Reviewer Name: Jeff W.
    Position: Creator
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Magic Hour: Your Social Media Video Solution

    Updated: Nov 04 2025
    Summary

    Magic Hour optimizes for speed-to-value. It won’t replace a full VFX stack, but it consistently delivers publishable assets quickly. For lean teams and creators who prize momentum over meticulous hand-tuning, it’s a practical, good value choice.

    Positive

    The web app is fast and requires no installs. Face Swap, Lip Sync, and Image-to-Video covering most of my needs (video editing). Outputs are typically social ready with minimal tweaks. Templates and simple sliders shorten the learning curve. The API and credits model integrate cleanly into existing workflows. Pricing feels fair relative to the time saved.

    Negative

    Quality can vary by clip, so a second pass is sometimes needed to nail lips and edges. The free tier has upload and duration limits plus a watermark. Heavy uploads may queue during peak times. Some advanced controls are harder to find at first. Mobile works, but longer edits are smoother on desktop.

    Read More...
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