What is Maptitude?

Maptitude is a Geographic Information System software that equips you with essential maps, demographic insights, and analytical tools to understand the impact of geography on both your business and personal decisions. Each day, you handle extensive spreadsheets and databases filled with critical information pertaining to customers, employees, sales figures, facilities, territories, and more. With Maptitude, you can visualize data in innovative ways, revealing geographic trends and presenting that information clearly and effectively. This software encompasses all the necessary components to take full advantage of desktop mapping, spatial analysis, and additional functionalities, all within a single, user-friendly solution. Renowned for its extensive features and superior performance among mapping applications, Maptitude facilitates the creation and modification of maps while seamlessly integrating data. Furthermore, it allows you to conduct in-depth analyses and connect to your corporate data sources, enhancing your overall data management capabilities. Ultimately, Maptitude empowers users to transform complex geographical data into actionable insights.

Pricing

Price Starts At:
$695.00/one-time/user
Price Overview:
$395 optional annual upgrade.
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Maptitude provides an API

Screenshots and Video

Company Facts

Company Name:
Caliper
Date Founded:
1983
Company Location:
United States
Company Website:
www.caliper.com
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Product Details

Deployment
SaaS
Windows
iPhone
iPad
Android
Chromebook
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Maptitude Categories and Features

Location Intelligence Software

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

GIS Software

3D Imagery
Census Data Integration
Color Coding
Geocoding
Image Exporting
Image Management
Internet Mapping
Interoperability
Labeling
Map Creation
Map Sharing
Near-Matching
Reverse Geocoding
Spatial Analysis

Maptitude Customer Reviews

Write a Review
  • Reviewer Name: Nick N.
    Position: Director
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Data rich and easy to use

    Date: Aug 26 2020
    Summary

    I've been using the software for probably 2 decades or so, I'm a devotee. Caliper has been very responsive with technical support, requests for data and supportive when it comes to technical problems. Matched with the functionality, ease of use, wealth of data and excellent price - it makes for an unbeatable combination.

    Positive

    Data rich, function rich and easy to use. I've used multiple GIS software over the years and still find Maptitude very hard to beat and very inexpensive when compared to some of the key GIS players out there.

    Negative

    I'd like to see more interactive functionality along the same lines as the business intelligence systems. Being able to update graphs on-the-fly for example based on a selection of geographic features would be very useful.

    Read More...
  • Reviewer Name: Moshe H.
    Position: Adjunct Lecturer
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Powerful GIS, yet accessible for non-GIS professionals

    Updated: Aug 26 2020
    Summary

    We initially picked Maptitude for its ease of use. The goal was to include GIS analysis in courses-- allow students to analyze spatial patterns of phenomena like poverty and voting patterns-- but without having to spend an undue amount of class time teaching students how to use the software. Maptitude comes bundled with a wealth of free data, joining your own data to a map is quite simple, and it is easy to make a nice map right out of the box.

    Fast forward twenty years, and Maptitude remains my go-to GIS. I have written several free several plug-ins for Maptitude, which I have distributed for free.

    I also use the open-source package QGIS occasionally. But despite the fact that Maptitude costs money and QGIS is free, I think Maptitude is the better value when you consider total cost of ownership: it is much easier to use, and the data bundled with the software alone (including a license for the commercial HERE streets data) is worth the price of admission.

    Positive

    Maptitude is a full-featured GIS, yet it is also easy to use. The publisher makes excellent training materials available for free, including videos and an on-line manual with many worked examples. Maptitude comes with a wealth of bundled data, so it is easy to get mapping right away.

    There is also a powerful scripting language under the hood that can be used to write plug-ins, though it's worth noting that lot of functions that typically require plug-ins in other GIS software packages are part of the Maptitude base install.

    User support (free for the first 60 days, available as a subscription service thereafter) is very responsive and knowledgeable.

    Free (limited to non-commercial use) 1-year academic licenses available for students.

    Negative

    Caliper redesigned the interface a few years ago, and moved some of the items I used most deep into the menus. The new interface probably provides navigation for a brand-new user, but I personally liked the old arrangement better.

    Maptitude doesn't have as large a plug-in library as other packages (but see the pro above regarding plug-ins).

    Read More...
  • Reviewer Name: Murtaza H.
    Position: Professor
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Spatial data science at its best

    Date: Aug 26 2020
    Summary

    I have been using Maptitude to support my research and teaching in business analytics for decades. I have not come across a better GIS tool.

    Positive

    Feature-rich Desktop GIS with unparalleled functionality in spatial analytics.
    Gigabytes of demographic and land use data accompanies the software.
    A knowledgable tech-support team that is always responsive.
    Innovatiion-driven with new functionality being added all the time

    Negative

    Automation of tasks through scripting might be made for user-friendly.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Software Developer
    Has used product for: Free Trial
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A great GIS software

    Date: Jul 14 2020
    Summary

    Maptitude is a powerful geographical information system ( GIS )
    program. It lets you use lots of free datasets and also let you use your own dataset to create informative map visualizations.

    Positive

    Easy to start with
    Great analytical features
    Lots of available data sets
    Great for visualization
    Works great with other mapping tool formats
    Free trial

    Negative

    Expensive license.
    Lots of advanced features have steep learning curve.

    Read More...
  • Reviewer Name: Kirsten T.
    Position: Logistics & supply chain consultant
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent GIS/mapping tool at a competitive price

    Date: Aug 25 2020
    Summary

    I'm not a 'GIS expert', but an intelligent, experienced logistics specialist who wants a quality mapping tool that I can use for geographic analysis, without needing to get into the 'engine' of the software, and as such this really fills the bill.

    Positive

    It allows me to offer quality advice to logistics consulting clients about the geography of their logistics requirements - that could be at country level, a local van operation or store catchments for dark store and microfulfilment operations: facility location, drive time zones, visualising flows. And there are also features that are really useful for field operations and sales & marketing.

    Negative

    Nothing ...this is the most difficult box to complete as I really don't have a bad word to say.

    Read More...
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