What is Market Leader?

An all-encompassing strategy for generating leads and turning them into loyal customers is essential for success. Market Leader has positioned itself as a frontrunner in both lead generation and tech innovations in the residential real estate industry. Presently, the company provides state-of-the-art cloud technology and marketing tools that are finely tuned to meet the needs of real estate professionals across the United States and Canada. Their services are designed for a diverse clientele, including real estate agents, brokerages, and franchisors, offering comprehensive solutions that promote growth and effective management of their businesses. Market Leader's subscription-driven marketing software features a variety of instruments, including customizable websites, CRM systems, an automated marketing center, and an extensive selection of professionally crafted resources, all enhanced by Smart Lead Technology. This forward-thinking platform not only helps clients consistently draw in potential customers but also supplies agents with the essential training and resources to effectively convert these leads into active clients, facilitating the achievement of their sales goals. As the real estate landscape continues to change, Market Leader is dedicated to equipping professionals with the necessary tools and insights to ensure their success and adaptability in a competitive environment.

Screenshots and Video

Market Leader Screenshot 1

Company Facts

Company Name:
Market Leader
Date Founded:
1999
Company Location:
United States
Company Website:
www.marketleader.com/products/professional-for-agents/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Market Leader Categories and Features

Real Estate Marketing Software

Advertising Management
CMA
CRM
Contact Management
Email Marketing
Lead Generation
Listing Management / IDX
Presentation
Reporting / Analytics
SEO
SMS Marketing
Social Media Marketing
Virtual Tour
Website Builder

Market Leader Customer Reviews

Write a Review
  • Reviewer Name: David J.
    Position: Team Leader
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Tons of Pro Features and Constantly Improving

    Updated: Jan 24 2023
    Summary

    I have used this software from its infancy, and have seen the developers' commitment to innovation and ease-of-use for the Realtor out there trying to run his/her business. There are always a few glitches with ANY software, but Market Leader has proven to me (a seasoned agent) they are willing to take advice from agents in the field. I'm a former marketing exec, so the suite of marketing tools is amazing, and light years ahead of others, but some of the 'copy' and images are slightly dated. That said, I can make my own, and use my own. Love the automation features and the alerts when someone is browsing my site (within seconds!). I'm able to quickly and accurately determine how effective my marketing is. By the way, some of these 'circles' on the chart aren't checked.. why? ML does all that! Android, iOS, API etc. are all functional. Let's check those off, shall we?

    Positive

    Love the automation features and the alerts when someone is browsing my site (within seconds!). I'm able to quickly and accurately determine how effective my marketing is. Suite of marketing tools and customizable mailing list features, etc.

    Negative

    Unable to text or use SMS directly from the platform. I would love to be able to TEXT properties, or property alerts, directly to my clients at the tap of a button. ML does NOT have that feature native... you can work around it, but that's annoying!

    Read More...
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