What is Marketo?

Marketo Engage, part of the Adobe Experience Cloud, offers a robust solution for lead management specifically designed for B2B marketers who seek to improve customer experiences by engaging throughout the complex buying journey. This platform skillfully integrates both demand generation and account-based marketing approaches, bridging the gap between marketing and sales to foster personalized interactions, enhance content, and evaluate business results across all channels, from initial acquisition to customer advocacy. By leveraging a wealth of behavioral insights, built-in intelligence, and sophisticated journey flows, users can pinpoint, engage, and accelerate their most promising leads in collaboration with their sales teams. Moreover, features such as predictive content, A/B testing, and tailored personalization are available to guarantee that every experience is relevant and consistent. Engage with your prospects and customers through a variety of channels, such as email, display ads, mobile platforms, social media, search engines, and even offline avenues, to create timely and compelling interactions. Finally, utilizing these resources enables you to gather valuable insights, validate your strategies, and optimize the effectiveness of your marketing initiatives, promoting a cycle of continuous growth and enhancement. This holistic approach not only enriches the customer journey but also empowers marketers to make data-driven decisions that lead to sustained success.

Pricing

Price Starts At:
$895 per month
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Marketo provides an API

Screenshots and Video

Company Facts

Company Name:
Marketo
Date Founded:
2006
Company Location:
United States
Company Website:
www.marketo.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Marketo Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Management Software

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Sales Intelligence Software

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Sales Force Automation Software

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Sales Engagement Software

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Mobile Marketing Software

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Lead Nurturing Software

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Lead Management Software

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Generation Software

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Account Based Marketing Software

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

More Marketo Categories

Marketo Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Sales Development
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Use it in tandem with Salesforce

    Date: Jun 11 2021
    Summary

    Great solution for capturing insights into interesting moments from customers and prospects. Has helped us track engagement with our content, webinars, and webpages, etc.

    Positive

    I love that it integrates with Salesforce to help me know how customers are connecting with our content.

    Negative

    Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end.

    Read More...
  • Reviewer Name: Jason C.
    Position: Product Design Lead
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Marketo provides marketing automation alternatives

    Date: Mar 30 2021
    Summary

    Although it comes with deficiencies in terms of capture and evaluation of potential consumers, which makes it impossible to adapt actions to attract, it has different marketing automation mechanisms to expand the field of sales and promotion of our organizational group, which has changed our way of working with advertising.

    Positive

    The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website.

    Negative

    It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests.

    Read More...
  • Reviewer Name: Deepansu C.
    Position: Digital Marketing Consultant
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Marketing Automation

    Date: Dec 27 2020
    Summary

    Overall a top-notch automation software for managing and tracking marketing campaigns. Also, a scalable platform on which you and your company can rely upon. So, it's a full package for all your marketing needs.

    Positive

    Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier.

    Negative

    I have been using this in my current company for around a year now, but I have not found any issues with this software.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Operations Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Marketo, a powerful marketing automation platform

    Date: Aug 24 2020
    Summary

    It's a powerful marketing automation platform with Marketo I can easily automate and improve my sales using its intuitive marketing and great conversation rate builder.

    Positive

    It helps to create powerful campaigns on different marketing platforms.
    It helps to increase conversion rate.
    Makes it easy to communicate and understand their needs.
    Email integrated support to interact and send promotional emails.

    Negative

    I never encountered any problem with this platform.

    Read More...
  • Reviewer Name: Kunal R.
    Position: Manager
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    New level of marketing

    Date: Jun 20 2020
    Summary

    Overall Marketo is very effective and efficient marketing tool and it helps you easy to grow your business. It contains lots of helpful features to play with and helps your business grow much faster.

    Positive

    1) It's easy to run marketing campaigns with this software.
    2) It shows real-time reporting and analysis.
    3) It can accommodate our large database and automate our processes.

    Negative

    Not at all. I loved it's every features and everything is well designed.

    Read More...
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