What is Marketo?
Marketo Engage, part of the Adobe Experience Cloud, offers a robust solution for lead management specifically designed for B2B marketers who seek to improve customer experiences by engaging throughout the complex buying journey. This platform skillfully integrates both demand generation and account-based marketing approaches, bridging the gap between marketing and sales to foster personalized interactions, enhance content, and evaluate business results across all channels, from initial acquisition to customer advocacy. By leveraging a wealth of behavioral insights, built-in intelligence, and sophisticated journey flows, users can pinpoint, engage, and accelerate their most promising leads in collaboration with their sales teams. Moreover, features such as predictive content, A/B testing, and tailored personalization are available to guarantee that every experience is relevant and consistent. Engage with your prospects and customers through a variety of channels, such as email, display ads, mobile platforms, social media, search engines, and even offline avenues, to create timely and compelling interactions. Finally, utilizing these resources enables you to gather valuable insights, validate your strategies, and optimize the effectiveness of your marketing initiatives, promoting a cycle of continuous growth and enhancement. This holistic approach not only enriches the customer journey but also empowers marketers to make data-driven decisions that lead to sustained success.
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Marketo Categories and Features
Social Media Management Software
Sales Force Automation Software
Mobile Marketing Software
Marketing Automation Software
Marketing Analytics Software
Lead Nurturing Software
Lead Management Software
Lead Generation Software
Account Based Marketing Software
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Marketo Customer Reviews
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Use it in tandem with Salesforce
Date: Jun 11 2021SummaryGreat solution for capturing insights into interesting moments from customers and prospects. Has helped us track engagement with our content, webinars, and webpages, etc.
PositiveI love that it integrates with Salesforce to help me know how customers are connecting with our content.
NegativeIntegrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Marketo provides marketing automation alternatives
Date: Mar 30 2021SummaryAlthough it comes with deficiencies in terms of capture and evaluation of potential consumers, which makes it impossible to adapt actions to attract, it has different marketing automation mechanisms to expand the field of sales and promotion of our organizational group, which has changed our way of working with advertising.
PositiveThe application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website.
NegativeIt does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Marketing Automation
Date: Dec 27 2020SummaryOverall a top-notch automation software for managing and tracking marketing campaigns. Also, a scalable platform on which you and your company can rely upon. So, it's a full package for all your marketing needs.
PositiveMarketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier.
NegativeI have been using this in my current company for around a year now, but I have not found any issues with this software.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Marketo, a powerful marketing automation platform
Date: Aug 24 2020SummaryIt's a powerful marketing automation platform with Marketo I can easily automate and improve my sales using its intuitive marketing and great conversation rate builder.
PositiveIt helps to create powerful campaigns on different marketing platforms.
It helps to increase conversion rate.
Makes it easy to communicate and understand their needs.
Email integrated support to interact and send promotional emails.NegativeI never encountered any problem with this platform.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
New level of marketing
Date: Jun 20 2020SummaryOverall Marketo is very effective and efficient marketing tool and it helps you easy to grow your business. It contains lots of helpful features to play with and helps your business grow much faster.
Positive1) It's easy to run marketing campaigns with this software.
2) It shows real-time reporting and analysis.
3) It can accommodate our large database and automate our processes.NegativeNot at all. I loved it's every features and everything is well designed.
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