Top MarketsmithIQ Alternatives

With its AI capabilities, the latest PR platform allows you to work smarter rather than harder, paving the way for a transformation in your team’s workflow. In order to effectively navigate the dynamic media environment, it's essential to adopt a cutting-edge platform that leverages advanced AI technology. This innovative tool offers real-time, comprehensive media insights, facilitating quicker decision-making and enhancing your communication strategies. Introducing CisionOne, your all-in-one AI-powered ally for public relations and communications. CisionOne, driven by advanced AI, takes care of the labor-intensive tasks of monitoring, measuring, and analyzing media, which in turn provides you with the insights and freedom necessary to focus on what you excel at: mastering the art of effective communication. By utilizing this powerful platform, you can elevate your PR efforts to new heights, ensuring your messages resonate in today's fast-paced media landscape.

ProQuo AI is an innovative platform that harnesses the power of artificial intelligence to facilitate brand management, enabling marketers to create effective brand strategies, evaluate creative assets, and track brand performance instantaneously. By engaging with consumers on a daily basis, ProQuo gathers insights about your brand, its competitors, and the overall market landscape. The platform's AI technology processes this valuable data to formulate a customized action plan designed to help you achieve your branding objectives, whether that involves attracting new customers or identifying untapped opportunities. A diverse range of brands, such as Clorox, Harry's, Expedia, and Keurig Dr Pepper, have successfully integrated ProQuo into their brand management strategies. As the market continues to evolve, tools like ProQuo are poised to play an increasingly vital role in shaping brand success.

Stay ahead of negative trends before they escalate into significant issues. hawke.ai gathers your marketing data and transforms it into a user-friendly, detailed dashboard for streamlined analysis. This platform not only helps you spot potential problems but also offers benchmarking statistics to facilitate proactive measures. Are you overspending on media? Are your outcomes falling short of expectations? Are your campaigns simply underperforming? With hawke.ai, you gain a valuable perspective that alerts you to any areas that may need attention. You can optimize spending across various platforms, benchmark performance metrics, and consider tailored recommendations. The robust analysis tools provided by hawke.ai will save your team precious time while empowering them to make informed decisions. Flexibility is key, as you can customize your experience by integrating with Google Data Studio or producing white-label reports. Furthermore, hawke.ai delivers timely reports that highlight the crucial data you require, ensuring you stay informed and ready to act. Each report is meticulously crafted to meet your specific needs and to support your strategic goals effectively.

Take control of your digital marketing strategy by utilizing the Adsmurai platform to effectively monitor the performance of your campaigns. Seamlessly evaluate key performance indicators, enhance your product listings, create captivating dynamic ads, and manage all your paid media efforts from a single, user-friendly dashboard. Connect with your target audience, resolve any technical issues that arise, and improve your online effectiveness. Improve your digital strategy's productivity with the assistance of our experts specializing in analysis, design, planning, and execution across multiple channels. Automatically update your product catalog and create customized feeds for various platforms while personalizing your product imagery to develop attention-grabbing advertisements that appeal to your audience. Keep abreast of your digital strategy with instant updates regarding your campaign's performance metrics. Organize, consolidate, and analyze your campaign data to discover new avenues for business growth. Craft templates that embody your brand's visual style while integrating dynamic features aligned with your specific goals, ensuring a seamless and engaging marketing experience. In the current competitive environment, utilizing these tools not only simplifies your workflows but also significantly enhances your brand's visibility in the digital space, allowing you to stay ahead of the competition and adapt to emerging trends. By doing so, you create a more responsive and effective marketing ecosystem that can drive sustainable growth for your business.

Intelitics is a user-friendly and efficient advanced marketing platform crafted for advertisers and publishers worldwide to partner and create substantial revenue streams. It distinguishes itself as the first iGaming tracking platform dedicated to real-time observation. Our cutting-edge technology ensures accurate reporting of your essential performance indicators and metrics, granting you access to comprehensive statistics about the success of your various campaigns, markets, and products. You can effortlessly keep track of mobile leads and sales, alongside mobile app installations and in-app engagements. With the ability to monitor conversions and actions across all devices, including smartphones and tablets, it encompasses a wide range of media channels such as search, email, display, retargeting, and affiliates. Gain valuable insights from Big Data on the most expansive tracking platform available, which enables you to observe, evaluate, and refine all your marketing channels through a single interface. Furthermore, you can establish customized, data-driven alerts that keep you informed about important changes in the performance of your campaigns and media partners, ensuring you are always aware of significant developments. This all-encompassing strategy empowers marketers to maintain a competitive edge in an ever-evolving marketplace, ultimately enhancing their overall success.

G-data provides a thorough examination of every facet of your online enterprise, spanning all e-commerce and social media platforms. Users benefit from immediate access to crucial metrics related to Sales, Performance, Consumer Behavior, Engagement, and Competitor Insights, equipping them with the essential knowledge to excel when it matters most. All necessary information is consolidated in one location, allowing users to quickly monitor various metrics such as KPIs, purchasing habits, and return on investment across their e-commerce stores and social media profiles. Now, evaluating content engagement, traffic, and sales in relation to competitors' pricing has never been simpler. With G-data, there’s no longer a need to wait for the end of the month for incomplete reports that only reveal fragments of the overall picture; it offers clients rapid and in-depth insights into their entire business landscape. You can finally take charge of your online business and make data-driven decisions with confidence! Understanding your performance has never been this straightforward and accessible.

Leverage office television screens to disseminate insights and updates via Slack or implement automated email alerts for your clients, all without the need for previous experience or IT support. Octoboard serves as a fully self-sufficient platform that collects, visualizes, and refreshes data for over 18,000 business clients, whether in the cloud or on-premises. The saying "what gets measured gets done" holds significant weight; by quantifying your business objectives, you can clearly convey performance targets. In just seconds, you can create visually appealing, shareable dashboards and reports. Octoboard efficiently compiles information from all your cloud applications, guaranteeing data consistency while freeing up your time on visualization, sharing, and reporting tasks. You have the capability to manage your devices, including office televisions and monitors, seamlessly through the Octoboard interface. This enables you to extract valuable insights from your data and maintain oversight of various metrics, such as live website traffic, lead generation, customer retention, and support tickets. Additionally, you can merge Sales, Marketing, Support, and DevOps metrics with real-time events to form a well-rounded perspective of your business performance. This integrated approach not only fosters better teamwork but also empowers organizations to make data-driven decisions swiftly and effectively, enhancing overall operational efficiency.

Enable clients to take charge of their journey with the powerful features of SAP Marketing Cloud, ensuring that your CRM goals are achieved. Boost your revenue by giving customers the freedom to browse, engage, and make purchases at their convenience. Enhance the productivity of your marketing team by leveraging in-depth insights into customer preferences and needs. Combine experiential and operational data to form a cohesive and detailed understanding of your audience. Eliminate organizational silos to fully capitalize on the wealth of customer information available to you. Gain a more profound comprehension of customer motivations to anticipate their behaviors and choices. Swiftly identify emerging trends and discover niche segments of your customer base to effectively customize your marketing strategies. Foster customer loyalty and build meaningful connections through enhanced insights and greater responsiveness. Utilize real-time business intelligence for quick assessments and confident decision-making across the organization, while simultaneously boosting customer satisfaction and refining your marketing efforts. This approach not only enhances the experiences of your customers but also strategically positions your business for long-term success and resilience in a competitive market. By adopting these practices, you will significantly improve your organization's adaptability and responsiveness to changing customer needs.

Quini provides real-time sensory and attitude insights, along with analytics and software solutions, specifically designed for leaders in the wine and restaurant industries, which enhances their decision-making and drives sales growth. We organize a variety of wine tasting experiences—both in-person and virtual, as well as guided and self-directed—across North America and Australia, utilizing our distinctive Quini wine rating app to collect significant data. Our extensive community of followers also contributes valuable consumer insights that allow us to quickly gauge opinions. Through sophisticated algorithms and machine learning technologies, we analyze this data to deliver crucial information tailored to specific target audiences and markets. Our innovative approach includes both blind tastings, which provide unbiased sensory feedback uncolored by labels or price, and traditional tastings that reveal insights into brand expectations and pricing perceptions. This holistic strategy empowers businesses to make well-informed decisions grounded in authentic consumer preferences, ultimately enhancing their market positioning. By integrating these various elements, we ensure that our clients are equipped with a comprehensive understanding of the dynamic landscape in which they operate.

Assisting brands, agencies, and teams in evaluating the worth of sponsorships while gaining insights into their target audiences is crucial for effective marketing strategies. This understanding enables them to make informed decisions that enhance engagement and optimize their outreach efforts.

Nepa provides businesses with essential insights through an array of solutions, including Brand Tracking, Marketing Mix Modeling, Campaign Evaluation, Paths to Purchase, and Category Insight. Our mission is to deepen your understanding of the market, improve marketing effectiveness, and support informed decision-making. By integrating advanced analytics with expert knowledge, Nepa helps organizations navigate complex marketing landscapes. Our services encompass Brand Tracking to evaluate brand performance, Marketing Mix Modeling to optimize advertising budgets, and Campaign Evaluation to assess the success of marketing efforts. Additionally, we offer insights into the Paths to Purchase, illuminating the process customers follow when choosing your brand, while Category Insight helps you recognize shifts in market conditions. Designed to meet the real needs of clients, our data-driven solutions provide actionable insights that lead to smarter choices, effective strategies, and sustainable growth over time. This comprehensive approach ensures that our clients not only stay competitive but also adapt swiftly to changing market dynamics, thereby paving the way for long-term success.

For media quality and performance data to provide real value, it must be current, comprehensible, and capable of generating actionable insights. Media planners and traders need the ability to quickly assess the effectiveness of their campaigns, address any issues that arise, and fine-tune their advertising approaches. DV's sophisticated dashboard and reporting system facilitate this by offering insights and controls that enhance outcomes. The DV Pinnacle® platform functions as an all-encompassing service and analytics center. By utilizing DV Pinnacle®, advertisers can easily access quality and performance metrics across multiple devices and buying platforms, including social media, which aids in converting insights into actionable strategies. Furthermore, DV presents its distinctive Authentic Ad™ metric, which sheds light on the advertisements viewed by genuine individuals within a secure brand context and specified geographic areas, thereby setting a clear benchmark for quality in all campaigns. Creating your profile on DV Pinnacle® is a simple and intuitive task. The user-friendly dashboards provide a straightforward glimpse into crucial quality and performance metrics, while comprehensive reporting enables ongoing evaluation and improvement of advertising initiatives. This combination of features not only empowers advertisers to meet their campaign goals reliably but also fosters a culture of continuous enhancement in their marketing strategies. Ultimately, leveraging these tools equips advertisers with the confidence needed to navigate the dynamic landscape of media advertising effectively.

Lebesgue empowers eCommerce enterprises, regardless of size, to enhance their marketing effectiveness, return on investment, and overall profitability through comprehensive analysis of their digital marketing strategies, delivering practical insights that reflect the best practices in the industry. Key Features: LTV Modeling - Assess the lifetime value of your customers. - Determine the revenue generated by each customer segment. - Forecast revenue from both returning and new clientele. - Understand how various marketing channels and discounts influence LTV. AI Copy Generation - Quickly generate high-conversion marketing copy more efficiently than ever. Advertising Assessment - Integrate your Google Ads and Facebook Ads accounts, conduct a marketing audit, and identify crucial errors that may be diminishing your marketing ROI. Competitor Analysis - Analyze the strategies employed by competitors through their active Google and Facebook advertisements. - Get notifications when new advertisements are rolled out. Market Benchmarks & Advertising Price Predictions - Access industry benchmarks for both Facebook and Google ads, along with additional valuable insights to further refine your marketing approach. By leveraging these tools, you can stay ahead of the competition and significantly boost your marketing efforts.

Cerebra offers a no-code decision intelligence platform designed to empower marketing and merchandising teams, allowing them to leverage data-driven strategies instead of relying on guesswork. By moving away from conventional retail practices, the platform creates a real-time retail environment that minimizes missed opportunities, prevents excess inventory, and addresses pricing inaccuracies. Rather than overwhelming users with complex data sets that require significant analysis, Cerebra delivers timely, actionable recommendations alongside predicted business outcomes, enhancing productivity through impactful insights and actions. Utilizing AI technology, it actively seeks to boost profitability while reducing waste, enabling operations to adapt swiftly in real time. With Cerebra, insights that drive action are automatically implemented, fostering a culture of data-informed decision-making at every organizational level. The platform seamlessly integrates and analyzes both internal and external data sources, revealing insights that not only increase brand profitability but also improve customer satisfaction and mitigate inventory excess. Furthermore, the user-friendly interface means there is no need for extensive training in complicated areas like big data analytics or data manipulation, ensuring that it is accessible for everyone. This groundbreaking approach allows teams to concentrate on strategic goals without becoming overwhelmed by data complexities, ultimately fostering a more efficient and focused work environment.

Keitaro serves as the ultimate advertising tracker tailored specifically for both media buyers and publishers. It empowers users to optimize, manage, and safeguard their traffic effectively, while concentrating on scaling operations and enhancing profitability. This tool not only boosts campaign performance but also facilitates real-time data analysis and conversion tracking, enabling immediate modifications for better outcomes. With comprehensive reports that deliver in-depth insights, users can make informed decisions based on reliable data, ultimately driving their success in the competitive advertising landscape. By providing such robust features, Keitaro positions itself as an essential asset for anyone looking to thrive in media buying and publishing.

Leverage advanced predictive analytics, supported by the largest consumer dataset available, to evaluate brand campaigns across multiple channels effectively. Experience brand lift measurements that redefine industry benchmarks. Gain access to insights on Linear, Addressable, CTV, and Digital advertising through an all-in-one on-demand dashboard, benefiting from unparalleled data scale. Eliminate any doubts about your campaign's success in meeting specific behavioral goals; instead, analyze actual delivery metrics categorized by publisher or audience. Upwave not only designs and evaluates but also optimizes brand marketing initiatives. Our unmatched digital network enables rapid and precise data gathering from millions of everyday consumers, offering real-time dashboards that deliver the most relevant and accurate brand insights, all within a single, user-friendly platform. The effortless integration with DSPs and social media networks enhances bid optimization and audience targeting, significantly boosting marketing efficiency. Our extensive client base includes industries such as consumer packaged goods (CPG), technology, and financial services, as well as some of the world's leading advertising agencies, demonstrating the wide-ranging applicability and influence of our services. Each campaign presents a valuable chance to refine strategies and achieve outstanding outcomes, further solidifying the importance of data-driven decision-making in modern marketing practices.

DiGGrowth is an advanced AI-powered marketing analytics and attribution platform that combines no-code ease of use with powerful data insights to help marketers and CMOs significantly boost their marketing ROI—by as much as 30%. The platform integrates effortlessly with over 60 popular marketing and sales tools, creating a unified ecosystem that consolidates cross-channel data for holistic analysis. DiGGrowth offers features like real-time campaign tracking, predictive lead scoring to prioritize the most promising leads, media mix modeling to allocate budgets efficiently, and customizable dashboards that simplify performance reporting. Its AI assistant, DiGGi-GPT, serves as a virtual marketing co-pilot, delivering instant, actionable insights that guide smarter decision-making and budget optimization. Thanks to no-code connectors, integrating diverse data sources is quick and accessible for marketing teams without technical expertise. The platform addresses common challenges such as data integrity, governance, and accuracy, empowering marketers to trust their analytics fully. By uniting multiple data streams into a single interface, DiGGrowth streamlines workflow and enables faster, data-driven decisions. It is designed to help marketing teams focus on growth and revenue generation without getting bogged down by complex data management. DiGGrowth’s comprehensive features make it an essential tool for any organization seeking to maximize marketing effectiveness and ROI. Ultimately, it empowers marketers to unlock the full potential of their data and elevate their marketing strategy.

Mediatoolkit is a renowned media intelligence platform that empowers businesses of all sizes to track real-time online discussions across over 100 million sources, including social media, in multiple languages. Users receive notifications via email, Slack, or the Mediatoolkit mobile app whenever their specified query is mentioned online, and they are alerted with a Spike notification if there is a surge in conversation surrounding their query. The platform provides advanced yet user-friendly analytics, allowing users to create customized reports with over 2000 chart combinations that align with their specific business objectives and strategies, leading to entirely unique datasets. This functionality equips users to pinpoint and exploit growth opportunities, oversee brand reputation, collect consumer insights, avert potential crises, and identify key influencers in their industry. Additionally, Mediatoolkit offers features such as Boolean search capabilities, advanced filtering options, custom brand reports, and the ability to export data, enhancing the overall user experience and effectiveness of the tool. Ultimately, Mediatoolkit stands out as a comprehensive solution for anyone looking to harness the power of media intelligence.

BridgeLogic offers an innovative platform for WiFi marketing, analytics, and advertising tailored specifically for physical locations. Their system is compatible with any WiFi network and delivers immediate insights into customer demographics and behaviors, including information such as names, gender, social interests, and contact details. Additionally, it tracks customer movement patterns like location, foot traffic, and duration of stay. By utilizing comprehensive venue analytics, you can enhance guest engagement, streamline marketing efforts, and boost advertising performance, all of which contribute to the growth of loyalty programs, the expansion of customer databases, and the creation of new revenue streams. The platform enables you to identify your most devoted customers through detailed analytics and reporting, which includes customer names, email addresses, total connected users, repeat visitors, and social media engagement methods. With its advanced marketing automation features, you can effortlessly distribute mobile coupons and email newsletters to customers, maintaining engagement long after they leave the store. This versatile solution can be implemented in a variety of environments, including coffee shops, car dealerships, stadiums, and more, making it an invaluable tool for any business aiming to leverage customer data effectively.

Weberlo stands out as a cutting-edge marketing attribution tool that specializes in real-time, cookieless tracking, which is essential for accurate marketing evaluation and compliance with privacy regulations. Its primary objective is to enhance Return On Ad Spend (ROAS) by offering advanced ad tracking functionalities. The platform provides extensive insights into the sources of organic traffic as well as the entire customer journey. Designed for effortless integration with multiple platforms, it streamlines both analytics and setup processes. Notable features of Weberlo include its real-time ad budget optimization and precise audience targeting, which contribute significantly to its effectiveness. Additionally, it tracks customer lifetime value and integrates deeply with payment systems for reliable financial reporting. By supplying high-quality data back to advertising platforms, Weberlo significantly improves ad performance, enabling more efficient optimization and cost savings. Ultimately, this software empowers marketers to make informed decisions that drive better campaign outcomes.

Crafting effective marketing strategies relies on robust data analysis instead of mere guesswork. Maralytics provides a comprehensive automated marketing platform that directly pulls data from your POS system, guaranteeing you access to precise and timely metrics, while also allowing for the manual upload of your performance data if preferred. This functionality enables you to allocate your marketing budget in a more informed manner across the most productive channels, improving your results and allowing for investment in campaigns that have demonstrated their effectiveness. You can evaluate the performance of both traditional and digital marketing strategies, providing a full picture of the return on investment for any marketing effort. We work alongside top POS systems such as Kounta by Lightspeed, Vend, Square, and Xero to ensure a smooth integration process, and our partnerships are constantly expanding to enhance your experience. With just a single click, you can generate tailored reports that meet your unique requirements. By employing various formats, you can extract insightful data aligned with your business goals, promoting smarter decision-making for future projects. This method not only boosts operational efficiency but also lays the groundwork for long-term growth and profitability in a competitive market. Ultimately, embracing data-driven marketing will position your business for sustained success.

Seamlessly transfer your marketing data into any data warehouse or cloud storage solution of your choice, such as BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, and Google Cloud Storage, using our cloud-hosted and fully-managed ETL pipelines. Our all-encompassing marketing data warehouse integrates all aspects of your marketing data, yielding critical insights into areas like advertising effectiveness, cross-channel attribution, content performance, competitor analysis, and much more. Furthermore, our customer data platform enables real-time identity resolution across multiple data sources, creating a unified view of the customer and their overall journey. Electrik.AI operates as a cloud-based marketing analytics tool and a comprehensive service platform focused on enhancing your marketing initiatives. In addition, Electrik.AI’s Google Analytics Hit Data Extractor is designed to enhance and retrieve the un-sampled hit-level data sent to Google Analytics from your website or application, consistently transferring it to your designated database, data warehouse, or data lake for advanced analysis. This approach guarantees that you have access to the most precise and actionable data, allowing you to effectively shape and drive your marketing strategies. By leveraging these innovative tools, businesses can significantly improve their decision-making processes and overall marketing performance.

Mediahawk offers user-friendly call tracking and marketing analysis software that delivers real-time, precise insights into your marketing effectiveness. With Mediahawk, you can confidently link sales to specific marketing campaigns or channels, enabling you to swiftly pinpoint the activities that drive leads and revenue. Gain in-depth knowledge of the marketing efforts and sources that yield your highest quality prospects. Additionally, you can analyze the complete purchasing journey of your customers, including their phone interactions, allowing for the optimization of your marketing strategies. By recognizing the website pages that callers engage with before, during, and after their calls, you can significantly enhance your site's conversion rates. Furthermore, you can seamlessly integrate Mediahawk with your preferred marketing technology tools, such as Google, Facebook, HubSpot, and Salesforce, which will not only simplify your reporting process but also enhance your overall efficiency in marketing operations. This comprehensive approach ensures that you can effectively leverage data to refine your marketing initiatives.

This AI functions autonomously, utilizing your existing advertising metrics, real-time auction participation, and customer interactions to provide detailed feedback aimed at improving your overall effectiveness. It meticulously processes all your data, revealing complex issues that may surface. The system independently analyzes, oversees, and optimizes your campaigns without requiring manual intervention. Following this, it delivers actionable insights through visually engaging dashboards. Our AI solutions are revolutionizing search engine marketing for numerous businesses across different industries. By consolidating your varied data from multiple sources, it performs comprehensive analyses and shares the results on a user-friendly dashboard for easier understanding. This feature not only allows you to refine your campaigns but also significantly enhances your revenue possibilities, helping you maintain a competitive edge. Ultimately, the adoption of this technology can fundamentally change your advertising strategy, leading to more innovative solutions in a fast-paced market environment.

Zeta Global functions as a cutting-edge marketing technology company that harnesses an extensive database of over 2.4 billion identities, using AI-powered insights to analyze consumer intentions, improve user experiences, and promote customer development and loyalty. The firm provides an all-encompassing set of tools for marketers that covers every stage, from acquiring customers to maintaining ongoing interactions. By pinpointing specific target audiences and creating customized experiences across various channels, Zeta facilitates real-time personalization on a large scale, which results in outstanding outcomes. The Zeta Marketing Platform offers an immediate snapshot of both potential and current customers, utilizing AI to deliver profound and comprehensive personalization across multiple platforms. Over the past decade, Zeta's unique combination of capabilities has aided in the growth of brands while continually evolving to address the changing demands of the market. This dedication to innovation and efficiency not only distinguishes Zeta in a competitive environment but also positions it as a leader in the marketing technology field. In addition, Zeta's agile approach allows it to adapt swiftly to new trends and customer needs, ensuring sustained success for its clients.

Junbi.ai has launched a cutting-edge platform for benchmarking and pre-testing YouTube advertisements. This innovative tool enables advertisers to quickly upload their video ads and obtain predictive analytics regarding their potential effectiveness within a matter of minutes. The platform provides scientifically-based insights that allow for real-time validation of any YouTube advertisement. Utilizing a sophisticated neural network, Junbi.ai analyzes data derived from real eye-tracking research conducted by Alpha.One, ensuring accuracy and reliability in its assessments. With this technology, advertisers can make more informed decisions to optimize their campaigns effectively.

A social media scheduling and analytics platform tailored for small businesses, social media experts, and digital agencies, SocialPilot empowers users to automate their marketing strategies. With an extensive array of features categorized in each plan, SocialPilot aims to simplify the management of social media marketing efforts. Additionally, SocialPilot Reviews is a robust tool designed to help businesses enhance their online reputation management. It enables users to consolidate customer feedback from various platforms, making review management more efficient. The tool supports bulk email and SMS capabilities for streamlined review requests, enhancing engagement. Teams can track, analyze, and respond to reviews in real-time, which fosters better communication with customers. Furthermore, SocialPilot Reviews integrates smoothly with CRM systems, facilitating improved customer interaction, elevating brand perception, and ultimately driving business growth. By leveraging these functionalities, businesses can cultivate a more positive online presence.

Humans often struggle to accurately foresee what will engage our focus, and while eye-tracking technology provides insights, it comes at a high cost and requires significant time investment. To address this challenge, we developed expoze.io. This innovative online platform predicts attention patterns and validates design effectiveness instantaneously. It was crafted by top neuro- and data scientists from Alpha.One. We are convinced that by empowering creators with the ability to anticipate what captures attention, they can make more informed decisions in their work. Ultimately, this tool aims to enhance the creative process and improve engagement outcomes.

Elevate your brand by making informed, data-centric decisions through a thorough comprehension of the essential elements that drive sales. Boost the value of sponsorships, engage with your audience, and transform fans into dedicated customers. Nielsen utilizes an extensive survey approach, with sizable sample populations and advanced modeling techniques to uncover consumer attitudes and behaviors. By employing metrics such as ad recall, awareness, and consideration, we help brands connect their goals to tangible campaign outcomes. Our meticulously designed surveys distinguish between control and exposed groups, effectively illustrating the impact on each brand's key performance metrics. This empowers marketers to make quick and confident decisions that can significantly shift public perception, ultimately enhancing customer relationships. Additionally, leveraging these insights allows brands to adjust their strategies in real-time, ensuring they align more closely with audience expectations and needs for continuous improvement. Overall, this process not only fosters brand loyalty but also cultivates a deeper connection with consumers.

Synerise is an AI-powered Customer Data & Experience Platform (CDXP) that consolidates customer information to improve marketing strategies and engagement efforts. Its standout features include real-time functionalities, sophisticated AI technology, rapid deployment, and tailored omnichannel experiences, with a flexible pay-as-you-go pricing model. Prominent Advantages of Synerise Synerise distinguishes itself through several essential attributes that give it a competitive edge: - Real-time functionalities: Utilizing TerrariumDB, our unique database engine crafted for behavioral insights and real-time processing. - AI Engine: The effectiveness of our AI algorithms has been validated through successful entries in various competitions, including the Rakuten Data Challenge 2020 and the Twitter RecSys AI Challenge 2021. - Quick Time-To-Market: This has been demonstrated through a multitude of successful deployments across different sectors. Advantages offered by Synerise include: - Enhanced conversion rates via highly-targeted AI-driven product suggestions. - Boosted sales through customized search results tailored to individual preferences. - Lower costs by accurately forecasting customer behaviors and their likelihood to engage. - Decreased operational expenses with a comprehensive, unified tool. - Improved return on investment through a usage-based billing model. - Enriched customer experiences leading to increased loyalty and satisfaction. Overall, Synerise not only offers a robust solution for managing customer data but also fosters meaningful connections between brands and their audiences.