Identity Matrix
The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach.
With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries:
1. What sources generate your highest-quality traffic?
2. Can you outline the customer journey in detail?
3. What are the best ways to engage with high-intent, in-market prospects?
Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.
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Fraud.net
Best-in-class, Fraud.Net offers an AI-driven platform that empowers enterprises to combat fraud, streamline compliance, and manage risk at scale—all in real-time. Our cutting-edge technology detects threats before they impact your operations, providing highly accurate risk scoring that adapts to evolving fraud patterns through billions of analyzed transactions.
Our unified platform delivers complete protection through three proprietary capabilities: instant AI-powered risk scoring, continuous monitoring for proactive threat detection, and precision fraud prevention across payment types and channels. Additionally, Fraud.Net centralizes your fraud and risk management strategy while delivering advanced analytics that provide unmatched visibility and significantly reduce false positives and operational inefficiencies.
Trusted by payments companies, financial services, fintech, and commerce leaders worldwide, Fraud.Net tracks over a billion identities and protects against 600+ fraud methodologies, helping clients reduce fraud by 80% and false positives by 97%. Our no-code/low-code architecture ensures customizable workflows that scale with your business, and our Data Hub of dozens of 3rd party data integrations and Global Anti-Fraud Network ensures unparalleled accuracy.
Fraud is complex, but prevention shouldn't be. With FraudNet, you can build resilience today for tomorrow's opportunities. Request a demo today.
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ByRATINGS
ByRATINGS provides a cloud-based software solution designed to increase the conversion rates of sales leads through a predictive algorithm that emphasizes lead scoring.
Our innovative technology predicts customer behavior, allowing you to refine your strategies for improved results. By effectively anticipating the actions of your customers, you can significantly enhance your methods for Acquisition, Engagement, Conversion, and Retention. ByRATINGS seamlessly incorporates Predictive Marketing throughout the sales funnel, thereby elevating the KPIs of Marketing teams while boosting the ROI for sales teams. Our offerings are customized to tackle specific challenges unique to your industry. At ByRATINGS, we excel in developing tailored Machine Learning and Deep Learning algorithms that help you utilize your data to its fullest potential. By gaining valuable insights into customer behavior, you not only optimize your strategies but also set the stage for greater success in fulfilling your business goals. Ultimately, ByRATINGS provides you with the tools to make well-informed decisions, fostering sustained growth and enhancing your overall profitability. With our commitment to innovation and excellence, we ensure that your organization stays ahead in a competitive landscape.
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GiniMachine
GiniMachine is an innovative AI-driven platform designed to facilitate automated decision-making processes. By leveraging sophisticated machine learning techniques alongside historical data from various enterprises, it develops highly effective scoring models.
This versatile tool can be utilized for credit scoring, debt collection, marketing expansion through churn prediction, and identifying sales opportunities such as cross-selling and upselling.
Employing a tailored version of the decision tree ensemble method, GiniMachine is enhanced with a series of heuristics for initial data processing. It delivers models that are not only robust but also fully compliant with BASEL standards.
The platform is compatible with all kinds of data, whether raw or pre-processed, which includes:
- Socio-demographic information
- Data from credit bureaus
- Transactional records
- Social media insights
- Additional data sources
Furthermore, GiniMachine’s adaptability ensures that it can provide valuable insights across diverse industries and applications. Its capacity to integrate various data types allows businesses to make more informed and strategic decisions.
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