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What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, functions as a marketing platform within the expansive Microsoft Search Network. This service enables companies to interact with individuals who are actively searching for the products or services they offer. With an impressive 5.9 billion searches conducted monthly on the Microsoft Search Network, advertisers have the opportunity to reach a broad audience across various geographic areas, whether targeting by country, city, or specific distances. For those already using platforms like Google Ads, shifting your advertising campaigns to Microsoft Advertising can be done seamlessly. The platform comes equipped with a variety of tools that facilitate effective campaign management, helping you to meet your advertising goals, whether that entails sticking to a predetermined budget or aiming for a specific cost per acquisition. By creating a free account, you can initiate your advertising journey with any budget you desire, only paying when users interact with your advertisement. You can enhance your return on investment by experimenting with different keywords, adjusting your bids, and optimizing the timing of your ads. Furthermore, you can set daily budgets or tweak your expenditures as necessary to maximize the effectiveness of your advertising efforts. This flexibility ensures that you can adapt your advertising strategy to meet changing business needs and market conditions.

Screenshots and Video

Company Facts

Company Name:
Microsoft
Date Founded:
1975
Company Location:
United States
Company Website:
ads.microsoft.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Microsoft Advertising Categories and Features

Search Engine Marketing (SEM) Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

PPC Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
  • Reviewer Name: Alex D.
    Position: Marketing team lead
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Cheap copypaste version of Google Ads with poor support

    Date: Jan 24 2022
    Summary

    The service is stuck in a bunch of technical problems that they haven't been able to solve for a long time - for example, user name of an account. In Google Ads it's not a big issue, but here I lost dozens of hours talking with useless support. Plus the service is always linked to another terrible service live.com which also gives its own issues like locking your account because of "Suspicious behaviour". If they had solved all the technical problems and inconveniences, the service would have been rated above average, although not up to Google Ads. But technical support and bug fixing on Microsoft ads is just terrible.

    Positive

    - Importing from Google Ads to Microsoft Ads account
    - Everything looks familiar like in Google Ads
    - That's all!

    Negative

    - Their support reps don't have any power or knowledge to solve any of your technical problems you may encounter, they just explain you why you don't need any of the bugged features.
    - Manager accounts are also implemented terribly creating more mess for their accounts.
    - The system periodically locks your account/s and asks for verification. Hello "Usage limit exceeded. Try again tomorrow." when you can't access your account for hours

    Read More...
  • Reviewer Name: Bennin Z.
    Position: Customer Support Assistant
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Efficient Mareting Object for Businesses

    Date: Sep 10 2022
    Summary

    Microsoft Advertising brings accurate marketing streams that integrates with other business systems to bring an efficient digital communication. The tool is friendly with a design that is friendly and concrete.

    Positive

    Microsoft Advertising is a precise application with a solid approach to the marketing technology.
    Microsoft Advertising conducts the required market segmentation and analytics, and this multiplies the efficiency of the market penetration.

    Negative

    Microsoft Advertising has a high subscription demand, which challenges the businesses which are in the phase of business growth. More so,Microsoft Advertising has no packages for small companies.

    Read More...
  • Reviewer Name: Faraz M.
    Position: Flutter Developer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Less traffic but better ROI.

    Date: Jul 06 2021
    Summary

    Overall, Microsoft Advertising is paid adverting platform by which ads can be targeted easily according to the preference.

    Positive

    - It is quite easy to use if you are shifting from other advertising platform.
    - The customer support is responsive and fast.
    - It has better ROI than other advertising platform.

    Negative

    - It is not good at integrations.
    - Updates are not frequent.

    Read More...
  • Reviewer Name: Afsana K.
    Position: Back End Developer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effective Ad Management Tool.

    Date: Feb 13 2021
    Summary

    Overall, Microsoft Advertising is great and user friendly tool for everyone, and you get a ton of features and functionality. Customer support is also outstanding.

    Positive

    -It is a very user-friendly ad management tool, and it brings the best feature of every ad management tool to you.
    -It makes it very easy to bid on ads at a cheaper rate so you can save money. Even though there is less traffic present, but it produces quality results.
    -It has many options for connecting, aligning, and importing web properties distributed over other platforms. Features like these help you to increase your productivity resulting in more profit.

    Negative

    -Payment is only available through Cheque or Bank transfer, and this becomes hectic sometimes. Other than that, everything is amazing and works great.

    Read More...
  • Reviewer Name: Mohd T.
    Position: Full Stack Developer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Maximise Your Leads.

    Date: Feb 04 2021
    Summary

    Overall, Microsoft Advertising provides you with handy tools to maximize your profit. You get a higher quality of traffic almost all the time than other competitors.

    Positive

    -It provides you with a higher quality of traffic at a lower cost if we compare it with other alternatives.
    -The best thing I found about Microsoft Advertising is that it is very transparent with its guidelines and rules than other platforms.
    -Very is to use User Interface and editor also the customer support is amazing.

    Negative

    -The average CPC can sometimes be higher, but other than that; I haven't encountered any major con with Microsoft Advertising.

    Read More...
  • Reviewer Name: Edith K.
    Position: Assistant Accountant
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Universal Marketing Software

    Date: Feb 23 2021
    Summary

    Microsoft Advertising attracts more consumers for our products easily, and it gives us ways/methods or enhancing our reputation. It comes with other Microsoft Software, making it more renown.

    Positive

    Microsoft Advertising is readily available, and it has many ways for supporting digital and advanced marketing. Microsoft Advertising has online training and documentations.

    Negative

    Microsoft Advertising is quite expensive, and this causes some challenges to users.

    Read More...
  • Reviewer Name: Ashika B.
    Position: Full Stack Developer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Efficient And Scalable Tool For Ad Management.

    Updated: Jul 22 2021
    Summary

    Overall, Microsoft Advertising is an easy-to-use advertising platform that helps to quickly get started with ad campaigns. The CPC rate can be higher occasionally, but it is way more affordable than its competitors and gives best returns on investment.

    Positive

    The biggest advantage of using Microsoft Advertising as an Ad manager is that it is fairly easy to get started on this platform, and the user interface is structured in a way that it is straightforward and simple to use.
    The user can import their pre-made campaign form other platform, like Google Ads, this helps in getting started quickly.
    It is more affordable than other platforms, this makes it an ideal choice, especially for small organizations and individuals.

    Negative

    The quality of traffic generated can be sometimes low, resulting in wastage of some portion of money.
    The average CPC rate can be sometimes higher than the competitors.

    Read More...
  • Reviewer Name: Junaid A.
    Position: Front End Developer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mighty Ad Platform.

    Date: Feb 22 2021
    Summary

    Overall, Microsoft advertising is a reasonably popular advertising platform that gives you many useful tools and a relatively lower CPC.

    Positive

    -You can target your ads for small as well as large audiences efficiently.
    -Downloading reports is easy and fast.
    -It has a relatively cheaper CPC.

    Negative

    -It has a lower traffic volume.
    -It doesn't support call-only ads.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great for ads

    Date: Mar 04 2021
    Summary

    Overall it is a nice and easy to use platform. Good for your local ads and marketing campaigns without much effort.

    Positive

    Microsoft Advertising is a very good way to get your brand marketed with Microsoft. It has some good features and analytics.

    Negative

    The integration could be better optimized to improve user experience.

    Read More...
  • Reviewer Name: Sundar Y.
    Position: Data Scientist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effective but highly priced.

    Date: Apr 15 2021
    Summary

    Overall, Microsoft Advertising is very effective if you want your ads to be targeted on a broader scale.

    Positive

    - The targeting of ads at a broader scale is very easy.
    - You can download the reports very easily of the changes made.
    - It provides you with flexible ad formats.

    Negative

    - The ad rates are not as good as other ads platform in a similar category.

    Read More...
  • Reviewer Name: Borris M.
    Position: Communication Officer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Outstanding Marketing Program

    Date: Apr 22 2021
    Summary

    Microsoft Advertising creates a well designed marketing plan, which organizations use.
    Also, all the marketing players are well set for collaborative roles,.
    Lastly, Microsoft Advertising has digital plans and expansions.

    Positive

    Microsoft Advertising has an open advertising plan, which shares the required marketing content to the prospective audiences.
    Microsoft Advertising has the features of creating and editing advertisement content.
    Lastly, Microsoft Advertising works with other Microsoft tool for better performance.

    Negative

    Microsoft Advertising price issues is what disturbs people who requires to work with the software. Not every person or investor who have a lot of finances for marketing.

    Read More...
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