
Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.
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Plauti enhances data integrity within Salesforce and Microsoft Dynamics 365 CE, empowering teams to automate processes, generate reports, and leverage AI on reliable records. By ensuring that no information is sent to external servers, all operations occur within your CRM, allowing administrators to maintain complete control without needing to submit any IT requests. The solution addresses data quality throughout the entire record lifecycle, providing a comprehensive overview of data health for all objects and fields, enabling the entire team to operate with a consistent and accurate understanding. It facilitates the bulk cleaning of duplicates, standardizes data formatting, and verifies the validity of emails, phone numbers, and addresses. Additionally, Plauti proactively prevents poor-quality records from entering the system, whether they originate from manual input, imports, APIs, or AI-driven tools such as Agentforce and Copilot. Clean data can be immediately utilized for routing and downstream distribution, allowing AI to function effectively on dependable records. As Plauti is integrated directly with the infrastructure of Salesforce and Dynamics 365 CE, it seamlessly adopts your current permissions and security protocols, eliminating the need for separate logins, avoiding delays in data synchronization, and ensuring compliance with regulations. This deep integration not only optimizes workflow but also enhances trust in your data management processes.
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CrossEngage
CrossEngage empowers businesses to forge enduring and meaningful relationships with their customers. Through its innovative Customer Data and Prediction Platform, brands can efficiently pinpoint, prioritize, and engage their target customer segments. By utilizing artificial intelligence and a predictive customer relationship management system, this software as a service (SaaS) solution assesses the financial implications and urgency of connecting with customers. As a result, businesses can deliver more tailored and impactful customer experiences, ultimately boosting customer lifetime value and return on investment, while fostering loyalty and satisfaction among their clientele.
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Mather Activation Platform
The Mather Activation Platform enables organizations to tackle the issue of disjointed audience data by offering an integrated and clear view of first-party and subscriber insights. It supports automated engagement and operational interactions throughout the customer experience, which boosts both revenue and operational productivity. By merging various audience and subscriber data, the platform develops a comprehensive, 360-degree view of each user, acting as a dependable resource for multiple teams and systems. This consolidated data is then transformed into automated marketing efforts, executed through an email service provider, and used as audience lists for both digital and traditional marketing strategies. Teams utilize this platform to gain a deep understanding of the entire subscriber relationship, optimize the operational tasks involved in lifecycle management across various channels, and quickly address potential churn, pricing changes, and service issues without the burden of collating data from multiple sources. Furthermore, it lays a solid foundation for AI activation within their technological framework, using reliable data to drive informed decision-making and strategic initiatives. Consequently, organizations can significantly improve their overall effectiveness by leveraging a unified source of truth, paving the way for innovative growth opportunities. This holistic approach ultimately leads to a more engaged audience and a stronger connection with customers.
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