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What is Opensend?

Gather email addresses, physical locations, and device information to implement effective real-time retargeting strategies. Boost your email database by collecting additional first-party data and tapping into easily accessible audiences to maximize the profitability of your online marketing campaigns. Capture all high-intent traffic on your website that doesn’t convert into sales. Develop high-intent, ad-ready audiences tailored specifically for your ideal buyer persona. Utilizing multi-channel retargeting can greatly enhance the value of every visitor to your site. By leveraging emails, advertisements, and postcards, you can convert visitors in a remarkably short time frame. Employ automated email sequences through your preferred email marketing platform to enhance user engagement. Re-engage more visitors across various websites programmatically to ensure they stay connected with your brand. Facilitate easy interaction for potential buyers from the comfort of their homes. Ensure that no customer is lost permanently by reactivating them on demand, thereby increasing the lifetime value of each client, even when direct communication is not feasible. If an email from a customer bounces, Opensend quickly replaces the undeliverable entry with an active email address, keeping your marketing efforts on track. This efficient process cultivates ongoing engagement with your audience, leading to improved retention rates and ultimately fostering a loyal customer base. By consistently refining your approach, you can create a more resilient marketing strategy that adapts to changing consumer behaviors.

Pricing

Price Starts At:
$499 per month
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Opensend provides an API

Screenshots and Video

Opensend Screenshot 1

Company Facts

Company Name:
Opensend
Company Location:
United States
Company Website:
www.opensend.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Opensend Categories and Features

Retargeting Software

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting
  • Reviewer Name: A Verified Reviewer
    Position: CEO
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Unlocked a lot more revenue for our business

    Date: Nov 08 2024
    Summary

    Opensend has been a game-changer for us in building and engaging our subscriber base. We've seen a significant boost, doubling our list from 10k to 20k, and all at a fraction of the cost it would take to acquire these leads through ads. The engagement from Opensend identities has been exceptional, helping us connect meaningfully with our audience.

    The support we receive from the Opensend team is outstanding—their account managers and customer support team are always quick to respond and provide monthly performance updates along with actionable recommendations. Their expertise with Klaviyo and email optimization for Opensend identities has been invaluable, enhancing the overall performance of our campaigns. Overall, Opensend has been an efficient and highly effective tool for scaling our audience and driving engagement.

    Positive

    Doubled our subscriber list from 10k to 20k at a much cheaper spend comparative to spending this through Ads to acquire all of these leads.
    High engagement rate from Opensend identities
    Account managers and customer support team are super responsive, they send monthly updates about account performance and offer suggestions
    Excellent knowledge about Klaviyo and optimizing Email performance in relation to Opensend identities that have been resolved

    Negative

    Some bot identities make it through the Opensend identity filtering

    Read More...
  • Reviewer Name: Andres O.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Agency Owner Approved

    Date: Nov 08 2024
    Summary

    Excellent! Form the onboarding to integration, it’s been a breeze working with their team and product.

    Positive

    I’ve been using Opensend for various client accounts for over 6 months now. The results have been amazing. More emails, better conversions and a more comprehensive email marketing program. I recommend it, having used some of their competitors (who shall not be named), Opensend blows them out of the water in customer service and beyond.

    Negative

    Pricing can be steep for higher priced packages, other than that, it’s amazing!

    Read More...
  • Reviewer Name: Jordan V.
    Position: Director, Email & SMS
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Our Clients Grow with Opensend

    Date: Nov 04 2024
    Summary

    Opensend is a no-brainer for me. You just need to make sure you have email sequences in place that will help you maximize your return on the service.

    Positive

    - Maximize value of site traffic
    - Supercharge list growth
    - Adds only the highest intent website visitors to your list

    Negative

    We don't see it being as effective if the client doesn't already have a strong email program set up.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Head of Marketing
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing Tool

    Date: Nov 05 2024
    Summary

    It's a great tool for e-commerce businesses looking to grow their email list and/or improve their retargeting efforts.

    We found that we had to tighten up the filters and increase our list cleaning efforts in order to maintain our list health, but overall a great tool for growth

    Positive

    - Easy setup and integration
    - Easy tool to scale email list
    - Added incremental revenue to our business with solid ROI

    Negative

    - Requires more attention to clean email list
    - Counts duplicate contacts
    - Inflated revenue numbers

    Read More...
  • Reviewer Name: Seth T.
    Position: Associate Director
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great service that boosts the top of the funnel

    Date: Nov 14 2024
    Summary

    It's been a great experience so far with Opensend, easy to use and really helps out our top of funnel traffic initiatives.

    Positive

    It allows you to truly capture and retarget so much more of the top of funnel traffic that comes in that was simply unreached before.

    Negative

    I can't think of anything that's really bothering me about Opensend

    Read More...
  • Reviewer Name: Michael U.
    Position: AVP Growth
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Opensend Review

    Date: Nov 19 2024
    Summary

    Incredible team, high quality technology, overall positive impact to bottom line. It is easy to integrate, and once you build out dedicated email/sms flows for this audience you will see a gain to your revenue.

    Positive

    Absolutely love Opensend - it has increased the retention revenue for our entire book of business and is extremely easy to integrate

    Negative

    I don't have any cons to list out for Opensend. It is a technology that only has net value add when considering the price and the revenue it drives.

    Read More...
  • Reviewer Name: Casey M.
    Position: Senior Campaign Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing Results!

    Date: Nov 01 2024
    Summary

    Great experience and even better results! You really get the bang for your buck with Opensend. It turns so many anonymous visitors into lifetime customers!

    Positive

    Love how much they target anonymous visitors and turn them into customers! they also have an amazing integration with Klaviyo.

    Negative

    I like everything about Opensend. Super easy to set up and use.

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  • Reviewer Name: Hannah C.
    Position: Senior Vice President
    Has used product for: Free Trial
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Communicative and Quick

    Date: Nov 05 2024
    Summary

    Overall, it's been an easy experience. That said, we're very new to the platform as a whole. We're looking forward to see benefits going into BFCM.

    Positive

    We liked that the team was quick to respond to any and all questions while also giving us space to internally review next steps.

    Negative

    The only feedback I'd give to the team is more room for the company's perspective. We want to lean on their team for the expertise, of course, but we also know our customer base the best. Giving room for that and marrying it with their experience would be even better of an experience.

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  • Reviewer Name: Sarah S.
    Position: Lifecycle Contractor
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Helped to identify new people!

    Date: Nov 06 2024
    Summary

    Our Opensend contact as been incredibly helpful and knowledgable about the product and how it translates to the business. The product itself seems to have a lot if benefits to help identify and grow lists.

    Positive

    Opensend has helped us identify many more new people just from our trial period. We hope to see this number grow as we continue with Opensend. Our contact at Opensend has also been very helpful and informative about our performance and has been able to answer all our questions regarding the product/

    Negative

    We ended up maxing out our number of new contacts so we had to upgrade to a new tier which is an additional cost, but hopefully there will be a positive ROI.

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  • Reviewer Name: Tyler H.
    Position: Enterprise Account Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing tool!!

    Updated: Nov 11 2024
    Summary

    This is the best tool ever, and I ALWAYS recommend it to my clients. Opensend helps identify every single engaged website visitor, which allows brands to more efficiently build audience lists and retarget. ROI on this is impressive. Very much worth a try!

    Positive

    Return on investment
    Improves retargeting efforts
    Customizable
    Increases conversion rates
    Increases audience lists

    Negative

    I honestly can't think of anything negative to say about Opensend.

    Read More...
  • Reviewer Name: Adam H.
    Position: Sr Manager, Digital Growth
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    GREAT Results, super easy to implement, and ton of support

    Date: Nov 05 2024
    Summary

    From the initial intro call to almost 2 months of being live, everything has gone VERY smoothly and impactful to the business. Our ROAS is very strong and we feel the impact of the list growth on our email program.

    Positive

    The team made it super easy to get started and turned on.
    They helped us run a test to ensure our revenue was incremental. It's crushing for us!
    Our rep has been accommodating and proactive with any questions we have and sharing monthly recaps

    Negative

    No cons so far! Very happy with the service and have no issues.

    Read More...
  • Reviewer Name: John O.
    Position: CEO
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Opensend website review works great

    Date: Nov 08 2024
    Summary

    It's been great am getting double leads every month and able to follow up with all my customers in real time

    Positive

    The easy to use dash board and all the integrations available. They Make incredibly easy to follow up with all my customers in real time

    Negative

    The price point is spendy per lead but easily comparable to any other company put there doing the same thing

    Read More...
  • Reviewer Name: Linslee P.
    Position: Partnerships
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    stellar support

    Date: Nov 05 2024
    Summary

    We've been using OpenSend for a while now, and I have to say, it’s really made a difference in how we handle our email marketing. The platform itself is super intuitive—managing lists, segmenting audiences, and setting up automated campaigns all feel straightforward, which lets us focus more on creating great content and less on the backend setup.

    Positive

    OpenSend really nails it when it comes to ease of use—the whole platform feels intuitive, from managing lists to setting up automations, which means we can focus more on creating great campaigns. The analytics are another huge plus; they’re clear, actionable, and help us fine-tune our approach without any guesswork. And, honestly, the support team is a standout. Anytime we’ve needed help, they’re responsive and genuinely invested in solving our issues. It’s clear that OpenSend was built with marketers in mind, and it shows in how smoothly everything works together.

    Negative

    While the analytics are great, adding more granular reporting would be a nice touch for those times we want to dig a bit deeper into performance.

    Read More...
  • Reviewer Name: Kyle T.
    Position: Account Director
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
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    Cost
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to onboard and terrific support

    Date: Nov 05 2024
    Summary

    Compared to alternatives, OpenSend is top tier. They're the perfect fit for small to medium-sized stores with a $50+ AOV.

    Positive

    Onboarding and support have been fantastic from contract signing to implementation. Really appreciate the care from their team!

    Negative

    Would like more control over what anonymous users are passed into Klaviyo

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
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    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Really like opensend

    Date: Dec 20 2024
    Summary

    I do think it’s easy to use and a no brainer to install! I am overall grateful for finding it as it has grown my list with minimal effort.

    Positive

    I am able to pick up and make the most of traffic coming to my site which is critical nowadays since traffic is hard earned!

    Negative

    I’m not sure if I feel like the price pays for itself, however I won’t know until I launch some new products.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: General Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Increased revenue

    Date: Nov 06 2024
    Summary

    We receive easy to understand monthly reports that are always on time. We have had the same rep since the beginning. He is very responsive to any questions that we have.

    Positive

    This program is helping us capture more potential customers that we can reach out to. We have seen a nice increase in our email marketing list since starting.

    Negative

    We really have not had any issues that I can complain about.

    Read More...
  • Reviewer Name: Alessandro R.
    Position: Director of Marketing & Advertising
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Game changer

    Date: Nov 13 2024
    Summary

    Opensend has been an invaluable addition to our marketing toolkit. Its user-friendly interface has enabled us to generate revenue beyond our expectations. I highly recommend it to anyone looking to elevate their email and SMS marketing efforts.

    Positive

    Engaging customers who are already interacting with our clients' brands but haven’t provided their email addresses is a game changer. This strategy enhances our clients' email marketing ROI and retargeting efforts, boosting sales from email campaigns by over 50%. Since beginning our agency partnership, the results have been outstanding—the numbers speak for themselves. Opensend's team has also been an invaluable partner throughout this process.

    Negative

    I honestly can’t think of a single area where Opensend hasn’t exceeded our expectations.

    Read More...
  • Reviewer Name: Katie C.
    Position: Client Account Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Must-Have Tool for Our Email Marketing Clients

    Date: Nov 04 2024
    Summary

    Super easy to install, incredibly cost-effective, proven ROI month-after-month, and has been overall beneficial to virtually all our clients for the last year and a half.

    Positive

    Opensend provides our clients with the ability to boost daily revenue and grow their email lists seamlessly. It helps them scale their email marketing efforts and expand their customer reach in ways that would be difficult to achieve otherwise. The customer team consistently demonstrates proactivity, responsiveness, and exceptional support.

    Negative

    There are no cons to using Opensend as long as you listen to their support teams advise on monitoring the emails, unsubscribe rates and keeping up to date with the appropriate billing tier per your traffic each month.

    Read More...
  • Reviewer Name: Ben T.
    Position: Head of Digital
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
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    Ease Of Use
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A valuable tool in our acquisition approach

    Date: Nov 05 2024
    Summary

    Overall, our first month has more than paid for itself which is all I can ask for. The Opensend team has been fantastic and answered any questions I had. I hope it continues to be a productive tool in our toolkit.

    Positive

    Onboarding and integration was very smooth and easy. The Opensend team helped me understand how their platform worked and ensured I was successfully on boarded and able to take full advantage of the trial.

    Negative

    The analytics and attribution could be clearer and more detailed. It's a little bare bones.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketing Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
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    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Must-have tool to for capturing more leads!

    Date: Nov 05 2024
    Summary

    Opensend is a good platform for collecting leads you miss from opt-ins. We switched from a competitor due to higher spam complaint rates and saw relief there from Opensend. Additionally we are seeing a 3.5x ROI for directly attributable sales.

    Positive

    Opensend runs on autopilot to help us capture leads we aren't getting through our on-site opt-ins. They use a filtering criteria so the leads are higher quality and more primed for conversions.

    Negative

    Enhanced metrics would be great like something that measures direct attributable revenue in the dashboard itself.

    Read More...