
TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns.
Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS).
With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease.
Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.
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Fraxion is a unified procure-to-pay platform designed specifically for mid-market organizations. It brings purchasing, AP, expense management, and spend visibility together, helping finance teams manage and control company spend from one connected system.
The platform supports the entire purchasing lifecycle with automated requisitions and POs, configurable approval workflows, real-time budget and policy enforcement, PunchOut and catalog purchasing, AI-powered invoice processing, spend analytics, payments, and mobile access.
Fraxion creates a complete, auditable record of every transaction from the initial request through final payment. Built for the Office of the CFO, it can be adopted incrementally—starting with procurement or AP automation and expanding into a complete procure-to-pay solution without requiring a reimplementation.
SOC 2-compliant and integrated with leading ERP and accounting platforms including Sage, Microsoft Dynamics, NetSuite, QuickBooks, and Xero. For more than 20 years, Fraxion has supported organizations across healthcare, life sciences, agriculture, education, and natural resources.
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Datastory
Datastory represents a cutting-edge analytics and reporting platform driven by AI, seamlessly integrating tools such as GA4, Google Ads, Shopify, Search Console, Facebook Ads, Instagram, and TikTok. Utilizing the power of GPT-4, it converts intricate data sets into clear and actionable daily insights. The platform performs autonomous evaluations of performance metrics, detecting trends and anomalies, and delivers summaries and alerts in plain language through various channels like WhatsApp, Slack, email, and the web. This functionality empowers teams to swiftly comprehend what has shifted, grasp the underlying reasons for those changes, and outline the necessary next steps, eliminating the need for cumbersome dashboard creation or manual report generation. By doing so, Datastory not only streamlines the data interpretation process but also ensures that insights are readily available and actionable for all stakeholders involved, thus fostering a more data-driven decision-making culture. This innovative approach ultimately enhances team efficiency and effectiveness in responding to dynamic market conditions.
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Bloom Analytics
Bloom is a native Shopify profit analytics and attribution app built to show Shopify merchants the margin actually retained across every product, order, country, and sales channel, not just the revenue processed. Bloom generates profit and loss reports that break down contribution margin at every level of the business, from store-wide performance down to individual products, collections, and orders, giving merchants the visibility they need to find margin leaks before they compound and hurt profitability. Profit insights on products, ad campaigns, and email channels surface recommended actions to scale, cut, or fix what is driving or hurting margin, so decisions are grounded in actual profit data rather than revenue approximations. Custom dashboards let merchants build their own profit views around the metrics that matter most to their specific business model, removing the need for manual spreadsheets or time-consuming data exports. Revenue attribution in Bloom uses a multi-touch attribution model powered by Bloom Pixel, a first-party tracking layer that connects actual Shopify orders to ad spend across Facebook, Google, TikTok, and email platforms, identifying which channels truly drive profitable orders rather than just clicks or assisted conversions. Ad spend is fetched directly from each connected channel and reconciled against Shopify order data, costs, and expenses to reflect the cash actually retained. Bloom connects natively to Claude and ChatGPT via MCP, letting merchants query their profit data conversationally and surface insights without building manual reports. Profit insights are delivered via Slack and email summaries, keeping merchants and their teams informed without requiring them to log in.
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