What is Optimal Workshop?
Optimal is a comprehensive user insights platform built for teams that care about creating better digital experiences through real feedback. It helps product managers, designers, UX researchers and marketers easily run user research and usability testing.
Everything you need is in one place; Launch card sorts, tree tests, surveys, usability studies, or prototype evaluations in just a few clicks. Whether you're validating an idea or fine-tuning a live product, Optimal helps you learn fast and keep moving.
What makes Optimal different is how simple it is to go from raw feedback to meaningful insights. With built-in participant recruitment, flexible study templates, and AI to speed up analysis, teams don’t just get data – they get clarity. Insights are easy to share, easy to act on, and made for cross-functional decision-making.
Optimal is used by global teams at companies like LEGO, Apple, and Workday to reduce development risk, remove friction from digital experiences, and make better decisions faster.
If your organization values user-centered design, wants to scale research, or just needs to move quickly without sacrificing insight quality, Optimal is ready to help.
Pricing
Price Starts At:
$199/month
Price Overview:
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Offered?:
Yes
Integrations
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Screenshots and Video
Company Facts
Company Name:
Optimal
Date Founded:
2007
Company Location:
New Zealand
Company Website:
www.optimalworkshop.com
Product Details
Deployment
SaaS
Training Options
Webinars
Support
Web-Based Support
Product Details
Target Company Sizes
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Enterprise
Government
Startup
Supported Languages
English
Optimal Workshop Categories and Features
Usability Testing Software
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription