What is PetalPost?
PetalPost is a floral industry management platform designed to connect florists, wholesalers, growers, and vendors through shared ordering, inventory, and operational workflows. The software provides real-time inventory tracking with low-stock alerts and reservation capabilities for products associated with pending orders. Florists can use the platform to order from wholesalers, manage their own retail inventory, organize customer orders, build bouquets, create invoices, and review analytics and reports. Wholesalers can publish live inventory through a B2B ordering portal, manage florist accounts, process bulk orders, and assign custom pricing to individual customers. PetalPost allows florist customers to place wholesale orders at any hour without requiring the wholesaler to manually handle each order request. The platform includes a desktop application with offline functionality, while paid plans add real-time cloud synchronization across devices and support for unlimited team members. Integration capabilities include Shopify synchronization, Square imports, CSV import and export, API access, webhooks, and scheduled synchronization workflows. Automation features can support customer messaging, loyalty rewards, discount campaigns, recurring subscription orders, notifications, product updates, and other repetitive business processes. Higher-tier wholesaler capabilities include credit management, net terms, Stripe payments, delivery management, multi-location support, advanced roles and permissions, custom branding, and white-label domains. PetalPost also offers reporting and analytics for monitoring products, orders, customers, and business activity across the organization. By focusing specifically on the floral supply chain, the platform is designed to help businesses replace manual ordering, spreadsheets, and disconnected tools with a more centralized workflow.
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