What is Photoroom?

Photoroom is the AI visual solution purpose-built for e-commerce, helping businesses transform raw product shots into listings that convert and clear every marketplace's requirements. Retailers, marketplaces, and consumer brands rely on it to produce, organise, and scale product imagery across all their channels — compressing what used to take weeks of photography into minutes of work. On-brand, accurate, and ready to sell.

Photoroom runs commerce-specific models tuned for product fidelity — no warped shapes, no color shifts, none of the artificial look that costs buyer trust — because it solves for whether an image sells, not just whether it looks good. Teams managing thousands of SKUs can process an entire catalogue in a single pass, applying edits and brand kits uniformly so every listing looks consistent on every channel, with no designer or studio required and output up to 4K resolution.

For larger operations, a production-grade image-processing API plugs straight into the tools sellers already run (Shopify, Amazon, eBay, TikTok Shop, and custom storefronts), establishing Photoroom as the central home for a brand's product visuals and automating production end to end. Capabilities range across background removal, generated product scenes, ghost mannequin shots, virtual models, brand-consistent output, and automated marketplace compliance.

Photoroom grows with the business — individual sellers start free on web or mobile and upgrade as they scale, while marketplaces, retailers, and global brands run dedicated, sales-supported deployments. And because the underlying AI stays model-agnostic, customers always work with best-in-class quality tuned for commerce, with no disruption as the technology advances.

Customers include Amazon, Mercari, Depop, Decathlon, and DoorDash — and Warner Bros. tapped Photoroom's API to power the viral "Barbie the Movie" selfie generator, used more than 13 million times.

Pricing

Price Starts At:
Free
Price Overview:
Photoroom offers two pricing tracks: subscription plans for sellers and teams, and usage-based API plans for developers.

App & team subscriptions: a free plan to get started, Pro ($7.50/month), Max ($20.99/month), and Ultra ($82.50/month) for higher-volume professional sellers, plus a custom Enterprise plan for marketplaces, retailers, and large brands. Higher tiers unlock more credits, batch processing, advanced AI tools, and team access. Annual billing lowers the monthly rate.

Image-processing API: Basic at $20/month (Remove Background API, ~$0.02/image), Plus at $100/month (full Image Editing API including AI backgrounds and shadows, ~$0.01/image), and a custom Enterprise tier (Access all APIs) with volume-based discounts, onboarding, enterprise support, and access to the model-training program. Developers can start free and prototype with 1,000 images in sandbox mode. High-volume consumer apps (1M+ images/month) can contact Photoroom about partnership pricing.
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Photoroom provides an API
All Photoroom Integrations
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Screenshots and Video

Play Video Photoroom Virtual Model Feature Photoroom Product Staging Feature Photoroom Background Removal at Scale Feature Photoroom Edit Product Photos in Batch Feature Photoroom Apply AI Shadows Feature Photoroom Ghost Mannequin Feature

Company Facts

Company Name:
Photoroom
Date Founded:
2019
Company Location:
France
Company Website:
www.photoroom.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Video Library
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Arabic
Chinese (Simplified)
Danish
Dutch
English
Finnish
French
German
Hebrew
Hungarian
Indonesian
Italian
Japanese
Korean
Malay
Norwegian
Polish
Portuguese
Romanian
Russian
Spanish
Swedish
Thai
Turkish
Ukrainian
Vietnamese
View All

Photoroom Categories and Features

Product Photography Software

AI eCommerce Tool

AI Photo Editors

AI Object Removers

AI Image Generators

More Photoroom Categories

Photoroom Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Student
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy background changer

    Date: Aug 09 2023
    Summary

    I mostly don't understand other editing platforms but PhotoRoom I understand.
    It has great features easy to use has so many background and template choices.

    Positive

    It very easy to use and has 95% of what other editing platforms offer's. I'll give it 9 out of 10.

    Negative

    I like everything about it.
    User friendly, has so many features.
    Use to edit template or advertise business.
    U could also do something graphics design with PhotoRoom.

    Read More...
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