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What is Pictory?

Pictory harnesses artificial intelligence to transform extensive videos and written content into concise, branded clips suitable for social media platforms. The process of video creation is streamlined and simplified, allowing for a quicker turnaround. This tool enhances your brand's online presence and visibility. Users can easily incorporate their logos while also having the option to personalize fonts and colors. Furthermore, you can include custom Intros and Outros to your videos. Significant excerpts from blog articles or other videos are transformed into a visual schedule of tweets and social media posts. The AI technology offered by Pictory evaluates your transcript to pinpoint the most impactful soundbites. Immediately upon uploading, the AI engine transcribes your video, enabling you to remove any unwanted phrases or words. It helps eliminate filler expressions like "uhs" or "ums," and allows for summarization of the video content to your preferred duration. Additionally, our AI is capable of selecting summary sentences from the transcript to create an effective overview of the video. This sophisticated tool allows brands to create engaging content while saving valuable time.

Pricing

Price Starts At:
$19/user/month
Price Overview:
We offer both monthly and annual plans, discounts of 35% of annual plans.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Pictory
Date Founded:
2019
Company Location:
United States
Company Website:
pictory.ai/
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Dutch
English
French
German
Japanese
Korean
Portuguese
Spanish

Pictory Categories and Features

Video Making Software

Animation
Collaboration Tools
Customizable Branding
Drag & Drop
Media Library
Privacy Options
Social Sharing
Templates
Text Overlay
Text to Video
Video Capture
Voice-Over

Video Editing Software

3D Video Editing
Audio Tools
Brand Overlay
Collaboration
Media Library
Social Sharing
Speed Adjustment
Split / Merge
Supports HD Resolution
Text Overlay
Video Capture
Video Stabilization

More Pictory Categories

  • Reviewer Name: Ganesh P.
    Position: Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Video Creation Automation

    Date: Sep 13 2024
    Summary

    Easy to create videos with simple prompt for information videos. Pricing is very affordable. Also has an training section for how to engage youtube channel.

    Positive

    Create videos super fast with the help for AI prompts. Various options to select from script to video, Blog to videos, and Many more. Supports AI voices from Eleven Labs.

    Negative

    Currently uses only Existing stock library to create videos. Should also create videos for Character / Imagination.

    Read More...
    Official Pictory Response
    Date: Oct 09 2024
    Hey! Thanks for sharing your detailed feedback! We’re glad you find the video creation process fast and easy with our AI prompts. We’ll be sure to note your suggestions about character/imagination videos and pass them along to the team. Let us know if you have any other thoughts!
  • Reviewer Name: Robert L.
    Position: Owmer
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Audio integration doesn't work and support is only available during India time zone hours

    Date: Mar 03 2023
    Summary

    Horrible so don't waste your hard earned money and valuable time. It's a basic service that may work for basic projects but for more advanced and professional projects you will need to use professional audio sync and that doesn't work on this platform. Customer service in only a single person who works during India time only. Phone number tells you to email the support team. Stay away if you value your time and money.

    Positive

    Basic features for making videos, uploading content. Although as a user you can upload written content, chose a style and then have images and video shorts automatically applied they will need to be gone through and changes because they most often do not match up with the written content.

    Negative

    Audio integration doesn't work and customer service is unable to fix, won't refund money. Support is via email and during India hours only. You will need to go through each and every screen of your video to be sure the best and accurate images are allocated by the platform. Most often you will need to manually change them. Also very important that when you download completed videos that you check the audio sync. Because it doesn't work.

    Read More...
    Official Pictory Response
    Updated: Apr 01 2025
    Hi Robert! Lisa from Pictory here. Thank you for your honest feedback from 2023. I’m really sorry to hear that your experience didn’t meet expectations, and I truly appreciate you bringing these concerns to our attention. Since your review, we’ve been working on improving audio sync and enhancing the media matching accuracy so that images and videos align better with your written content. We've also expanded our customer support and are actively working to improve the overall platform experience. If you’re willing to give Pictory another try, we’d love to assist you with any issues you’re facing. Please don’t hesitate to reach out again. How’s your content creation going this year?
  • Reviewer Name: Ralph G.
    Position: Chief Cook and Bottle Washer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A worthy success to Vidnami.

    Date: May 31 2022
    Summary

    Excellent tool. It's fast to create videos if you don't customise them not much slower if you do.

    The AI voices are pretty good, some are excellent depending on what you need, and very little tweaking is needed to get a good sounding voice-over.

    Positive

    Pictory has a number of features that are better than Vidnami.
    You can upload a video and get a transcript created, which you can edit to get rid of the bits you don't want.

    You can use that to create a whole new video with your voice or a nice AI voice.

    Negative

    It is a two step process to edit a transcript and get words replaced or sentences changed with audio.

    Read More...
  • Reviewer Name: AJ R.
    Position: Self employed
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great product but can still use some upgrades

    Date: May 31 2022
    Summary

    Overall experience is good, I’ve noticed some improvements over the past months and I think they are getting better day by day.

    Positive

    Ease of use.
    Automatic synchronization Of Script To the Video.
    The transcription feature is also superb.

    Negative

    The AI voiceovers are good but not the best in the market.

    Read More...
  • Reviewer Name: Akiva B.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great software to create videos in minutes

    Date: May 31 2022
    Summary

    Great product I sell these videos to local business to make money so it's a great product and I recommend it to everybody.

    Positive

    I really like using the software it is very simple easy to create a video in minutes you used to have to hire expensive video people and it is to make videos now you can do it all by yourself within minutes very easy layout great scenes and music to choose from very easy.

    Negative

    I don't like the voice over syncing I think they need some work of that.

    Read More...
  • Reviewer Name: Uday Shankar B.
    Position: Digital Marketer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Vidnami alternative

    Date: May 31 2022
    Summary

    When Vidnami was taken down, there was no other tool available online which could do the exact job. I tried at least 8 tools for easy video creation. Finally, I found Pictory which was doing the job for me. I am happy that I struck with Pictory, 'coz they made so many improvements to the editor, added the best available video and music libraries. Now I am able to create about 8 videos everyday, with ease.

    Positive

    Accurate scene selection.
    Easy to use.
    Excellent Customer Support.
    Abundant Editing Options.
    Fast Rendering.

    Negative

    There are not many negative things I found in the tool. It's just that sometimes when they add new features, there's a lag. But, I think that negligible.

    Read More...
    Official Pictory Response
    Date: Apr 08 2025
    Hi Uday! Lisa from Pictory here. Thank you for your great review from 2022! We’re glad that you appreciate our accurate scene selection, customer support, and the editing options we offer. We’ve been continuously working on improvements, so it's great to know that you've noticed the added features and libraries. It’s amazing that you’re able to create 8 videos a day now! How’s your content creation going this year? We’d love to hear how Pictory is supporting your workflow! Don’t forget to join our Facebook Creators Group to connect with other users and share insights: https://www.facebook.com/groups/863439644603943/
  • Reviewer Name: Ach H.
    Position: Marketing Artist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best app to edit quickly and make subtitles to your videos

    Date: May 31 2022
    Summary

    Awesome app to get and totally worth every penny if you make a lot of content and videos for your business.

    Positive

    Easy to use, a lot of different tools and relevant for quick content philosophy of today's date and age.

    Negative

    It can be slow sometimes to render the videos and i feel it lacks a bit of editing features directly on the transcription page.

    Read More...
  • Reviewer Name: Charles Y.
    Position: Founder
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A Powerful Video Creator with AI

    Date: May 31 2022
    Summary

    Overall, the user experience is pretty good. Everything I need is within reach and there is enough features to churn out a good video.

    Positive

    The speed at which Pictory using AI to generate a video. Then using the millions of integrated background images and videos I can change and edit the video quickly to choose the background of my choice.

    Negative

    It has since improved a lot since last year but I still love to see the speed of rendering improve even further.

    Read More...
  • Reviewer Name: Frank M.
    Position: Data Architect
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Pictory, great for quick vids that are engaging

    Date: Jun 01 2022
    Summary

    Use this almost daily for both my won and other's video productions. The intro and outro features make this a complete tool to create training, opinion and other types of videos. I highly recommend it. Also because there support actually listens and you can vote for new features!

    Positive

    It has a simple UI and produces quick and readable videos. You can have everything generated for you, or mix in your own content. The speed and quality of the videos is very adequate and I use this very frequently.

    Negative

    The feature that is creating a script from a blogpost is a bit clumsy and requires a lot of tweaking, I normally and up in the other part where you have more control. If this would be properly editable it would be the perfect solution for me.

    Read More...
    Official Pictory Response
    Date: Apr 08 2025
    Hi Frank! Lisa from Pictory here. Thanks for your review from 2022! We’re happy to hear that Pictory has been a helpful tool for your daily video productions, and that you find the simple UI and intro and outro features useful for a variety of video types. We also appreciate your feedback on the blog-to-video feature. We’re working on improving its editability to make it more user-friendly and meet your needs. How’s your content creation going this year? We’d love to hear how Pictory is continuing to support your workflow. Don’t forget to join our Facebook Creators Group to connect with other users and share insights: https://www.facebook.com/groups/863439644603943/
  • Reviewer Name: A Verified Reviewer
    Position: Manager
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Make video with Pictory

    Updated: May 31 2022
    Summary

    Very happy with Pictory. In a minutes you make your video by using your own script or your blog and publish it.

    Positive

    Very easy and quick way to make text to speech video without any editing knowledge. You can use their voice over to read your text that is fantastic.

    Negative

    Improve the layout design and ability to change scenes as well.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Digital marketer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Time saving software to create all my projects

    Date: May 31 2022
    Summary

    If you are looking to cut cost and still create stunning videos for you and or your clients, try it.

    Positive

    I know longer have to pay a New York City Video Editor $750.00+ per project.

    I love how simple Pictory is to use compare to other video editing tools I "once used". The simplicity of searching for content and music is a breeze. With their recent update, Pictory now has 42 voice-overs to choose from, faster editing options WOW!!!

    Negative

    I have not come across anything while using Pictory.

    Read More...
  • Reviewer Name: John K.
    Position: President
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A great way to make quick, high-quality videos...

    Date: May 31 2022
    Summary

    We use Pictory on a regular basis to make quick, high-quality videos for our clients. We absolutely love it!

    Positive

    Pictory is fast, and reliable, and it couldn't be simpler to use. They are constantly adding features without adding bloat. We couldn't be happier. It's one of our best-kept secrets.

    Negative

    I can't think of any cons, to be honest with you.

    Read More...
    Official Pictory Response
    Date: Apr 08 2025
    Hi John! Lisa from Pictory here. Thank you for your awesome review from 2022! We’re really glad to hear that Pictory has been fast, reliable, and easy to use for your video creation needs. It’s great that you’re finding the new features valuable while keeping things simple. We’re happy to know that Pictory is a regular tool in your workflow for making quick, high-quality videos for your clients. How’s your content creation going this year? We’d love to hear how Pictory is continuing to support your projects. Don’t forget to join our Facebook Creators Group to connect with other users and share insights: https://www.facebook.com/groups/863439644603943/
  • Reviewer Name: Ray M.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Pictory makes video creation so easy!

    Date: May 31 2022
    Summary

    I love using Pictory to create my videos... not just for YouTube, but for online courses and social media posts as well. Very easy to use and figure out, great support staff, great owners, and a fantastic product all-around.

    Positive

    There are multiple ways to create a fantastic video with Pictory, and it's so easy to use. The software has so many automated and truly useful options, that it's really easy to create a top quality video. Something that most people don't think about when they purchase an online software/tool like Pictory, is the quality of the support they'll receive. Well, I can promise you that Pictory's support staff are incredibly efficient and effective! And, the Facebook group is awesome as well, with Pete Bennett always helping and giving awesome video and Youtube channel advice.

    Negative

    Sometimes, during peak afternoon hours (in the U.S.), the video rendering process can be a little slower than usual.

    Read More...
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