What is Plum?
Xoxoday Plum is a cutting-edge AI-powered platform that automates the distribution of rewards, incentives, and payouts, delivering personalized and engaging experiences to customers, employees, and partners at scale. Boasting the world’s largest rewards marketplace, Plum offers access to over 10 million redemption options including 30,000+ brand gift cards, merchandise, international flights, hotel bookings, experiences, prepaid cards, and charity donations across 100+ countries. The platform supports various reward formats such as reward points linked directly to recipients’ email IDs or phone numbers, reward codes, reward links, and APIs for seamless integration into any business workflow. Its AI-driven workflows and rule-based prompts simplify the creation of complex, multi-channel campaigns, ensuring the right rewards reach the right audience at the right time. Plum features real-time reporting and analytics, enabling businesses to monitor reward status, analyze KPIs, and adjust campaigns for maximum impact. The platform integrates effortlessly with CRM, marketing, HRMS, and transaction systems to automate and streamline rewards management. Multi-currency and multilingual support allows businesses to deliver localized rewards globally without conversion hassles. Enterprise-grade security and compliance with ISO 27001, SOC 2, HIPAA, CCPA, and GDPR ensure the platform meets the highest standards of data protection and privacy. Plum’s scalable microservices architecture facilitates rapid deployment and selective scaling tailored to business needs. Trusted by over 5,000 companies worldwide, including industry leaders like Freshworks and Adobe, Plum is a powerful tool to boost engagement, loyalty, and revenue through innovative rewarding solutions.