BrandMap® 10
Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.
Learn more
Harmoni
Harmoni is an advanced platform for data analysis and visualization, specifically tailored to handle market research data. It excels in various tasks, including data processing, analysis, reporting, and visualization, as well as managing distribution and alerts. By automating many processes, Harmoni enables users to focus more on analyzing data rather than just processing it. This platform simplifies the sharing of critical and actionable insights with stakeholders. In an era where market research budgets are tightening while expectations continue to rise, Harmoni provides the flexibility to explore data in response to emerging questions. Additionally, it enables the integration of multiple data sources into a single, usable dataset. Supporting various data sources, such as IBM SPSS®, SQL, and Microsoft Excel, as well as CSV and tab-delimited files, Harmoni ensures comprehensive compatibility. Furthermore, it seamlessly integrates with well-known market research tools like Voxco and FocusVision Decipher, enhancing its usability and effectiveness in the field. Ultimately, Harmoni empowers professionals to derive meaningful conclusions from their data in a more efficient manner.
Learn more
Kantar Marketplace
Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.
Learn more
SurveyMonkey
A key player in the field of survey solutions, handling an impressive 20 million inquiries daily, can help you maintain a competitive edge by authentically understanding your customers' viewpoints. Engaging with customers through satisfaction surveys allows you to connect with them at various touchpoints, uncovering their wants, needs, and expectations. By utilizing employee feedback, you can directly measure the effectiveness of your strategies and identify areas for improvement. Whether you are assessing workforce satisfaction, conducting thorough evaluations, or distributing compliance surveys, insights from employee surveys are invaluable for anyone in HR or leadership roles. You can easily tap into global opinions, as market research surveys streamline the feedback collection process from both existing and prospective customers, while also enabling you to assess concepts and gauge brand awareness. Join the ranks of the 98% of Fortune 500 companies that rely on SurveyMonkey for insights driven by the collective voice of the people. With tools that allow you to analyze trends and preferences effectively, you can make well-informed decisions that propel your success even further. By leveraging these insights, organizations can better align their strategies with customer expectations and significantly enhance their overall performance.
Learn more
