What is Lasso?

Lasso serves as a cloud-based solution for product information management (PIM) and digital asset management (DAM), specifically aimed at ecommerce teams. This innovative platform allows teams to efficiently onboard catalog data from supplier files, feeds, and websites, while also enabling the mapping of incoming fields to product schemas, ensuring the standardization of units, and categorizing products accurately. Utilizing AI-driven tools, Lasso adeptly fills in missing attributes, crafts brand-aligned descriptions, translates content using predefined glossaries, and enhances images, all backed by reliable sources and confidence scores for comprehensive review. Users have the ability to organize products and assets with ease, track data completeness, set validation rules, collaborate in real time, and oversee roles, permissions, and audit logs to maintain efficient operations. Moreover, Lasso supports smooth integrations with a variety of ecommerce and business tools, along with compatibility for APIs, XML feeds, and MCP, which broadens its application across multiple systems. A free plan is also available, while the paid options are tailored based on catalog capacity and user engagement, providing teams with the flexibility to select the most fitting plan for their requirements. This adaptable pricing strategy not only caters to businesses of all sizes but also positions Lasso as a valuable resource for those aiming to enhance their ecommerce workflows. Furthermore, the platform's commitment to user experience ensures ongoing updates and enhancements that align with the evolving needs of its clientele.

Pricing

Price Overview:
The Free plan costs €0. Pro costs €149/month, billed annually. Enterprise pricing is custom under an annual agreement. Prices exclude VAT.
Free Version:
Free Version available.

Integrations

Offers API?:
Yes, Lasso provides an API

Screenshots and Video

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Company Facts

Company Name:
DoneByAI
Date Founded:
2025
Company Location:
Czech Republic
Company Website:
productlasso.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Lasso Categories and Features