What is Profound?

Millions of consumers, numbering in the hundreds of millions, are now turning to AI Search tools such as ChatGPT and Perplexity for discovering brands and products. To address this trend, Profound has developed a groundbreaking analytics platform aimed at helping enterprise brands understand and improve their visibility in AI Search results. Simply achieving a spot on the first page of Google is no longer adequate; in fact, fewer than 50% of the sources cited by AI-driven answer engines show up in the top ten search results. This transformation is driven by new elements that are altering how content is visible on AI platforms. With Profound, you can identify these essential elements. Our technology stands out as one of the most sophisticated for evaluating brand representation on AI platforms. This allows you to manage public perception of your brand effectively and pinpoint any misinformation that may arise. We provide guidance on where to focus your resources in order to enhance both the frequency and positivity of your brand's appearances. Brands utilize our insights to sharpen their marketing strategies, public relations efforts, content development, and social media campaigns, ultimately fostering a stronger presence in the ever-changing digital environment. As AI continues to revolutionize the way consumers seek information, adapting to these shifts is crucial for the success of any brand. Staying informed about these dynamics will empower brands to navigate the complexities of AI Search more effectively.

Pricing

Price Overview:
Custom pricing

Integrations

All Profound Integrations
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Screenshots and Video

Profound Screenshot 1
Profound Screenshot 1

Company Facts

Company Name:
Profound
Date Founded:
2024
Company Location:
United States
Company Website:
www.tryprofound.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Profound Categories and Features

LLM Optimization (LLMO) Software

Generative Engine Optimization (GEO) Tool

Brand Monitoring Tool

Answer Engine Optimization (AEO) Software

AI Search Optimization (AISO) Software

More Profound Categories

Profound Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: CEO
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Profound Makes ChatGPT Tracking Actually Simple

    Date: May 02 2025
    Summary

    Profound has transformed how we monitor AI search engines. The Conversation Explorer alone is worth the price. Their support team responds quickly, and they regularly add features based on user feedback. I wouldn't want to track our AI tools without it.

    Positive

    As someone monitoring AI usage across our team, Profound has been a lifesaver. The Conversation Explorer feature is absolutely great - it lets me see exactly how people are talking with ChatGPT and spot patterns I'd never notice otherwise. The dashboard visualizes everything clearly, making reporting to management painless. Integration with our existing tools was surprisingly easy.

    Negative

    Setting up some of the advanced tracking features wasn't intuitive at first.

    Read More...
  • Reviewer Name: P. P.
    Position: Head of Department
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Ambitious idea, unreliable execution, increasingly buggy platform and slow support

    Updated: Oct 06 2025
    Summary

    Profound feels over-marketed for its actual stability. Why?
    1. The same technical bug appeared three times in one month, performance has degraded, and billing problems froze our account.
    2. Support can take a week to respond and doesn’t always follow through.
    3. For a premium-priced platform, the engineering reliability and customer service fall short.

    It’s an ambitious product solving a real need — tracking brand performance in AI search — but right now it’s too fragile and inconsistent to depend on for daily work.

    Positive

    The concept is strong. It helps track brand visibility across AI platforms and analyze prompt-level insights.
    When it works, the dashboards are clear and the reporting features are genuinely helpful.
    The idea is innovative and useful for companies trying to measure AI search visibility.

    Negative

    Unfortunately, the execution doesn’t match the promise.
    • Every plan upgrade re-creates deleted prompts, duplicates existing ones, and messes up tracking. For us, it happened 3 times over a month with no resolution from Profound's team.
    • The platform is slow — sometimes 10–15 seconds to load basic sections.
    • The Watch URL tab doesn’t update or delete links correctly.
    • After the most recent upgrade, billing failed multiple times despite sufficient funds and us being in contact with their support while trying to identify the problem, yet our account was still frozen.
    • Support replies are slow and disconnected, with poor internal handoff. Each time you reach a new agent via chat, they are unaware of previous issues.

    Read More...
    Official Profound Response
    Date: Oct 06 2025
    Hi there, sorry to hear about this. Please email nick@tryprofound.com and we can make it right for you.
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