PwC Customer Link Verified Customer Reviews (2026)

Plauti is a data quality platform built natively for CRM, designed for organizations that want tight governance, strong security, and practical control over the accuracy of their customer data. Unlike solutions that move data to external servers or require separate platforms, Plauti runs entirely inside your existing CRM infrastructure, so no data leaves your system and no additional security perimeter is introduced. For Salesforce customers, Plauti covers the end-to-end data quality lifecycle: Prevent duplicates at the source: Real-time alerts notify users of potential duplicates as they enter records, helping sales, marketing, and service teams keep data clean from the start. Protect against hidden duplicates: Detect duplicates created by imports, integrations, and APIs to keep inbound data streams aligned with your standards. Remediate at scale with batch jobs: Run configurable batch processes to find, review, and merge existing duplicates across large data volumes, with full audit trails that support compliance, internal controls, and reporting. Verify contact information: Check email addresses and phone numbers before they’re saved to reduce bounce rates, improve campaign performance, and support more reliable outreach. All of this operates on Salesforce’s own infrastructure, using your existing permissions, roles, and security model. There is no separate user login, no data sync lag to manage, and no additional compliance gap to justify to auditors or security teams. For Microsoft Dynamics 365, Plauti focuses on robust duplicate prevention and control. Admins can configure real-time alerts, leverage API-based detection, run batch processes, and apply cross-entity matching rules to keep accounts, contacts, and leads aligned and consolidated. Plauti is built for CRM admins, data stewards, and operations teams who need immediate, self-service control over data quality—without waiting for developers, complex projects, or long IT ticket queues.

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

Insider One functions as an AI-enhanced platform designed for effective customer engagement and omnichannel marketing, effortlessly merging customer data, personalized experiences, predictive analytics, and journey management into a singular, cohesive system. This integration empowers marketing teams to deliver prompt and customized interactions across a multitude of channels, such as web, app, email, SMS, WhatsApp, push notifications, and site search, all while eliminating the hassle of switching between various tools. By examining customer behaviors, the platform predicts their interests and future actions, enabling marketers to accurately segment their audiences, launch automated journeys, and refine campaigns through real-time AI that anticipates needs, ultimately driving engagement and increasing conversion rates. Furthermore, Insider One includes a built-in Customer Data Platform (CDP) that collects data from over 100 connectors to create unified customer profiles, facilitating personalized messaging and insightful recommendations. Users can design and automate interconnected experiences using a visual interface that integrates triggers and conditions, which supports A/B testing and the initiation of tailored interactions, thereby boosting overall marketing efficacy. Additionally, the platform’s versatility ensures that it can adapt to evolving customer preferences, which not only enhances its relevance but also strengthens its position within the rapidly changing digital marketing landscape. The continuous evolution of Insider One further exemplifies its commitment to meeting the demands of modern marketers and their audiences.